Gianluca De Santis Email & Phone Number

Longarone, Belluno, It

Global Head of E-commerce and Digital at Thélios, having joined the company before it was established as a start-up within LVMH Group, to create and build from the ground up the team, technology and business assets that today make up Thélios e-commerce and digital footprint, advocating digital as a pillar of the new-born Thélios both with internal - LVMH Fashion houses, LVMH holding teams - and external stakeholders.

Roncade, Veneto, It

Executive Master in Global Commerce & Omnichannel Retail

Milan, Italy, It

Heading the direct to consumer e-commerce business for Luxottica in Greater China.As an expansion of the previous role, they key responsibility has been leading a cross-functional e-commerce team of 8 people, to deliver against challenging targets, driving top and bottom line results via a relentless focus on the consumer to provide a consistent and connected experience across all touch-points including in-store digital tools in an omni-channel setting.The business scope encompasses all Luxottica house brands - Ray-Ban, Oakley and Vogue - both for official brand websites, and official Flagship Stores on key platforms (Tmall, JD, VIP.com), as well as Luxottica’s Sunglass Hut e-commerce stores.

Milan, Italy, It

Responsible for the direct e-commerce business in China for all Luxottica house brands: Ray-Ban, Oakley and Vogue, both for official brand websites and Tmall Official Flagship Stores;Lead a cross-functional e-commerce team to deliver against challenging targets, driving top and bottom line results via a relentless focus on the consumer; Liaise on a daily basis with key internal and external stakeholders, from Global HQs and multiple cross-functional teams located in different time zones, requiring a high level of interpersonal skills, negotiation and diplomacy; Successfully plan, drive and execute the TP (Tmall Partner) transition to a new partner for the existing Ray-Ban and Ray-Ban Junior Tmall stores;Envision and set up a structure able to shortly bridge e-commerce into a seamless integration with Ray-Ban offline flagship stores, with a focus on Ray-Ban Remix product customization areas offline footprint development, and the ultimate objective of carrying out complex omni-channel scenarios;Acquired and revamped the existing Oakley Official Tmall flagship store business;

Milan, Italy, It

Responsible for the technology and business assets that make up Ray-Ban direct-to-consumer e-commerce in China, namely Ray-Ban.com.cn, including Ray-Ban Remix - online exclusive customization service - and Ray-Ban Official Tmall Flagship Store; Build and continuously increase Ray-Ban.com.cn and Ray-Ban Remix online and offline footprint developing omni-channel solutions such as RB Remix in-store customization areas; Lead a team of 3 people to design, create, and implement online campaigns and projects, managing operations, leading marketing strategy and calendar, merchandising, content development, performance marketing, UX/UI evolution, coordinating the IT platform adaptation to local needs for system integration and native functionalities, lead the value proposition development; Hired and managed a new digital media agency, determining a sharp improvement in the performance and increase in SEM ROI;Daily interaction with Global HQs and multiple cross-functional teams located in different time zones, with an high level of interpersonal skills and diplomacy, to justify online priorities to internal partners; Report to Global Head of E-Commerce and Ray-Ban China GM.

Milan, Italy, It

Owner of Merchandising, Product and Calendar for Ray-Ban.com across all markets (21), while also identifying and leveraging synergies with the Ray-Ban offline flagship stores' window calendar and launches plan;Key role in the global launch of Ray-Ban online exclusive customized product line (Ray-Ban Remix), lead its assortment expansion working hand in hand with product and supply chain teams;Plan, drive and execute NPD and NPI, with a close eye to regional needs, such as Asia-specific product lines, both in the standard assortment and in Remix assortment;Identify opportunities across the global supply chain to secure inventory; Plan and execute on-site PR events to build Remix awareness with a focus on USA and China;Own Ray-Ban.com global forecasting including special projects, in a close collaboration with the global demand planning team; SPOC for the production of online assets and contents to support the storytelling of the new product launches; Plan and present the merchandising strategy to Luxottica Global Top Management, as well as Ray-Ban local Brand and Business Managers.

Milan, Italy, It

SPOC for all the new collections materials and activities; Business and share progression analysis for review with CEO; Research to support NPD for 3 yearly collections; SPOC for Brand, Materials and Technology research projects with Central Saint Martins, liaising with Top Executives in London for quarterly meetings.

Cincinnati, Ohio, Us

Delivering with excellence Gillette Fusion ProGlide in store launch on the Italian market, Locking down and executing ProGlide teasing and launch customized plans in top trade, low-end trade and perfumeries; Leading a management Table Top of all ProGlide materials and activities; Delivering timely information and tracking on the Blades&Razors share progression, via biweekly share biz update and analysis (upon Nielsen biweekly delivery).

London, Gb

In-company training program organized by Vodafone and Bocconi University.Development of a 3-year plan for the CRM system. Analysis of the current channel portfolio and customer experience; Individuation of new channels; Valuation of the economic impact of the new model.

Concorezzo, Mb, It

My project has been entirely based in the Chinese branch of the company, located in Shanghai;Market research and Analysis of distribution channels aimed to trace the commercial and marketing strategy to tackle and outthink local competition; Positioning and consumer behavior analysis in the electric appliances industry; Product development and Margin Analysis with the marketing team; Rewarding cooperation on a daily basis with Chinese colleagues.

Milano, It

Member of the team, main tasks: Support to services and participation in activities for undergraduate degree programs, as well as fairs and events. Occasional, remunerated collaboration.

Design Thinking For Business Innovation, Business Administration And Management, General

Master’S Degree, International Management

Master’S Degree, International Management

Bachelor’S Degree, Management

Exchange Program (August - December 2008), Management

Maturita' Classica, Literature, Study Of Ancient Languages (Latin And Ancient Greek), Philosophy, Mathematics, Physics