Gianluca Groppelli Email & Phone Number

Milan Area, Italy

- Strategic partner identification: assessment of partnership opportunities that may lead to mutual beneficial outcomes, with high focus on sales results- End to end partnership development: from initial outreach to negotiation and contract finalization, from compliance check with privacy, legal and regulatory requirements, to financial and tax part definition, from communication material production to technical development planning with IT- Relationship management: working fo long-lasting relationships with partners, with high focus on performance metrics- Cross-functional collaboration: linking internal teams, such as Sales Channels (telesales/digital), Offer Marketing, Product Development, and Operations, to facilitate seamless execution of partnership initiatives

Milan Area, Italy

- Retail communication and stores brand management- BTL materials management (planning, production, delivery and budget management) - Store status digital analysis (& development of a customized Salesforce based reporting system)- Media buying (specialist magazines, digital display adv, digital signage networks) - Involved in “from store to social media” marketing campaigns- Involved in digital transformation projects (with focus on lead acquisition)- Qualitative and quantitative researches- Head of a team composed by four people

Milan Area, Italy

- Digital marketing (SEM, DEM, retargeting, affiliation, price comparison, social media marketing) - Ecommerce management (user experience / content design, funnel optimization, SEO, AB Testing) - Web analytics and customer intelligence (CB clustering, market research, BI system design) - Campaign management: digital and multichannel (web, tv, mobile, retail stores, catalog, teleselling)- Video on demand (VOD) management- Business development: new products/services design, partnership management, mobile channel development, loyalty program design.

Milan Area, Italy

E2E project management for the production of:- Digital Terrestrial Television (DTT) interactive applications (MHP based) - Online advertising campaigns- Digital tv video formats- Mobile phone servicesInvolved in the start up of the digital terrestrial television platform and in the development of new interactive advertising formats.

Milan Area, Italy

Content management and special advertising design for the first ecommerce trial of the company

Milan Area, Italy

Project management for software production and web site development

Milan Area, Italy

Software development of visual special effects

Master, Digital Communication And Media/Multimedia

Engineer, Informatic