Gianluca Russo Email and Phone Number
Gianluca Russo work email
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Gianluca Russo personal email
- Manage the Commercial marketing budget in Italy including the alliance budgets- Build the quarterly marketing plans in close collaboration with the SMB sales team- Invest in the best co-marketing actions with distributors and business partners that bring the highest ROI for Lenovo- Establish the most efficient marketing plan to recruit, train and activate Business partners- Follow the execution of these plans : artwork creation, alliance compliance, proof of execution- Establish a quarterly plan to support the Relationship Business including all vertical markets- Lead the execution of the relationship marketing plan : event organization, direct marketing, lead generation campaigns- Work in close cooperation with the Brand Marketing Manager (and team leader) to optimise PR, ATL and social commsSpecializzazioni: Company Branding, Channel Marketing, Fund Management, Digital Marketing, Development online shops, Events Organization, Media planning
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Commercial Marketing ManagerLenovo Italia Jul 2017 - PresentMorrisville, Nc, Us- Manage the Commercial marketing budget in Italy including the alliance budgets- Build the quarterly marketing plans in close collaboration with the SMB sales team- Invest in the best co-marketing actions with distributors and business partners that bring the highest ROI for Lenovo- Establish the most efficient marketing plan to recruit, train and activate Business partners- Follow the execution of these plans : artwork creation, alliance compliance, proof of execution- Establish a quarterly plan to support the Relationship Business including all vertical markets- Lead the execution of the relationship marketing plan : event organization, direct marketing, lead generation campaigns- Work in close cooperation with the Brand Marketing Manager (and team leader) to optimise PR, ATL and social comms
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Senior Account EventiSoiel International May 2017 - Jun 2017Milano, Milano, It -
Digital Marketing, Corporate EventsFujitsu Italia 2013 - Apr 2017• Digital Marketing, Marketing Automation & Social Media Company blog “blog.it.fujitsu.com” implementation and develop Social media strategy on Twitter, You Tube & Linkedin. Launch of Programmatic Campaigns, SEM and dedicated microsites in collaboration with 3rd party websites, Lead generation through microsites built on Marketing Automation platforms• Channel Marketing: Manage co-marketing campaign with the channel starting from funds allocation to campaign design, from planning to execution; both directly with channel or via agency.The most common activities implemented:- Demand generation campaigns: telemarketing, Digital and Social• Corporate Events Organization Fujitsu World Tour, Italian leg of international Raodshow. Hospitality and Trip for more than 200 Top Customers during Fujitsu Forum in Munich. - Outcomes: Fujitsu World Tour 2016: 820 attendees (target 550, >100 vs Fujitsu World Tour 2015). • Responsible BusinessManagement of activities with local communities and No profit organizations related to “Community, Involvement and Development” pillar of Fujitsu CSR Strategy in Italy. Publish Responsible Business Report. • Advertising
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Marketing & Communications SpecialistFujitsu Italia Mar 2009 - 2013• Advertising:Design,development and execution of B2B Integrated campaigns on Print, Radio and Internet. Prize competitions. Co-marketing Funding Intel, Microsoft and NetApp, and Post campaign Analysis. • Fund ManagementManaging Partner co-marketing funds: Intel Inside, Intel MDF, Microsoft JMA, Jumpstart, Microsoft Reseller Incentive e NetApp
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Advertising And Web MarketingFujitsu Siemens Computers 2006 - 2009• AdvertisingDesign,development and execution of B2B & B2C Integrated campaigns on Print, Radio and Internet. Prize competitionsCo-marketing Funding Intel, Microsoft.- AMILO Notebook Consumer line launch with an integrated advertising campaign (Online + product placement and Guerrilla marketing activities) based on interactive video. More than 12.000 leads generated on the dedicated minisite• E- tailer web developmentOn-line Sales channel development with e-tailers (Monclick, Misco, ePrice)
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Web Marketing & Pr SpecialistFujitsu Siemens Computers 2003 - 2006Managing company internet website, intranet and extranet portals. Support PR with relationships with IT journalists and Product test- Corporate website relaunch- Set up Internet & Intranet
Gianluca Russo Skills
Gianluca Russo Education Details
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Business School Il Sole 24 OreGestione & Strategia D'Impresa -
Alma Mater Studiorum – Università Di BolognaBusiness Administration
Frequently Asked Questions about Gianluca Russo
What company does Gianluca Russo work for?
Gianluca Russo works for Lenovo Italia
What is Gianluca Russo's role at the current company?
Gianluca Russo's current role is Marketing Professional | Business Development | 15+ yrs exp | MBA.
What is Gianluca Russo's email address?
Gianluca Russo's email address is gi****@****ahoo.it
What schools did Gianluca Russo attend?
Gianluca Russo attended Business School Il Sole 24 Ore, Alma Mater Studiorum – Università Di Bologna.
What are some of Gianluca Russo's interests?
Gianluca Russo has interest in Play Football, All About New Technologies, Play Guitar And Reading, Running, Tennis.
What skills is Gianluca Russo known for?
Gianluca Russo has skills like Marketing, Management, Advertising, Marketing Online, Online Advertising, Integrated Marketing, Marketing Communications, Web Marketing, Marketing Communication, B2b Marketing, Photoshop, Microsoft Office.
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