Gianluca Russo Email & Phone Number

Morrisville, Nc, Us

- Manage the Commercial marketing budget in Italy including the alliance budgets- Build the quarterly marketing plans in close collaboration with the SMB sales team- Invest in the best co-marketing actions with distributors and business partners that bring the highest ROI for Lenovo- Establish the most efficient marketing plan to recruit, train and activate Business partners- Follow the execution of these plans : artwork creation, alliance compliance, proof of execution- Establish a quarterly plan to support the Relationship Business including all vertical markets- Lead the execution of the relationship marketing plan : event organization, direct marketing, lead generation campaigns- Work in close cooperation with the Brand Marketing Manager (and team leader) to optimise PR, ATL and social comms

Milano, Milano, It

• Digital Marketing, Marketing Automation & Social Media Company blog “blog.it.fujitsu.com” implementation and develop Social media strategy on Twitter, You Tube & Linkedin. Launch of Programmatic Campaigns, SEM and dedicated microsites in collaboration with 3rd party websites, Lead generation through microsites built on Marketing Automation platforms• Channel Marketing: Manage co-marketing campaign with the channel starting from funds allocation to campaign design, from planning to execution; both directly with channel or via agency.The most common activities implemented:- Demand generation campaigns: telemarketing, Digital and Social• Corporate Events Organization Fujitsu World Tour, Italian leg of international Raodshow. Hospitality and Trip for more than 200 Top Customers during Fujitsu Forum in Munich. - Outcomes: Fujitsu World Tour 2016: 820 attendees (target 550, >100 vs Fujitsu World Tour 2015). • Responsible BusinessManagement of activities with local communities and No profit organizations related to “Community, Involvement and Development” pillar of Fujitsu CSR Strategy in Italy. Publish Responsible Business Report. • Advertising

• Advertising:Design,development and execution of B2B Integrated campaigns on Print, Radio and Internet. Prize competitions. Co-marketing Funding Intel, Microsoft and NetApp, and Post campaign Analysis. • Fund ManagementManaging Partner co-marketing funds: Intel Inside, Intel MDF, Microsoft JMA, Jumpstart, Microsoft Reseller Incentive e NetApp

• AdvertisingDesign,development and execution of B2B & B2C Integrated campaigns on Print, Radio and Internet. Prize competitionsCo-marketing Funding Intel, Microsoft.- AMILO Notebook Consumer line launch with an integrated advertising campaign (Online + product placement and Guerrilla marketing activities) based on interactive video. More than 12.000 leads generated on the dedicated minisite• E- tailer web developmentOn-line Sales channel development with e-tailers (Monclick, Misco, ePrice)

Managing company internet website, intranet and extranet portals. Support PR with relationships with IT journalists and Product test- Corporate website relaunch- Set up Internet & Intranet

Master, Gestione & Strategia D'Impresa

Economics, Business Administration