I'm Gianmarco Giorgi, a 28 year old SEO Junior born and raised in Rome. I believe I am a person of marked creativity, seriousness and precision, rarely late in any area of life (from appointments to the workplace), and at the same time ironic, when the context allows it. I have a great passion for the world of digital communication, cultivated during my university and work studies.My storyAfter graduating in Communication Sciences in 2021, I began to become passionate about the world of Digital Marketing, attending various training courses, and obtaining the relevant certifications (such as that of Google Digital Training on the fundamentals of Digital Marketing). I subsequently worked as a Junior SEO from April to September 2022 at the More Value company, an experience that I found deeply stimulating and educational, in which I had the opportunity to experiment with the best tools and workflows in the sector. In June 2023 I began my journey in the LAV association (where I still work) as a Digital Fundraiser, where I had the opportunity to put my skills at service and at the same time increase them exponentially, working for a association with a mission that is extremely close to my heart. Skills: - Keyword research (Ahrefs, Seozoom, Ubersuggest, Semrush, Answer the Public, Google Trends, Keyword Tool); - Link Building and Guest Post production;- SEO Audit (Screaming Frog); - Email marketing (Magnews, Mailchimp); - Google&Youtube ADS (Display, Demand Gen, Performance MAX) - Meta ADS; - Google Analytics 4; - Creation and Structure of Landing Pages, pages and websites; - Office 365 package; - Canva. I am a person who does not set limits, I want to learn something from any experience, as well as giving my contribution with the utmost commitment (of course, if I have to, it seems like I want to do something well!). In fact, my greatest goal is to improve myself day after day, working in a context with which I can share the mission, so as to be able to give a "broader" meaning to my work, as I am doing now in LAV.
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Digital Fundraiser AssistantLav Dec 2023 - PresentRomeAfter finishing my internship period at LAV, I was hired as a Digital Fundraiser Assistant within the Fundraising department, in the Digital Fundraising team, with the task of supporting digital fundraising campaigns: 1. Collaborate in the creation of campaigns on the Meta, Youtube and Google suite (Display, Demand Gen, Performance Max) and their monitoring through the creation of Analytics dashboards and reporting files to understand the progress of the campaigns and how to optimize them day by day;2. I collaborate on the online content strategy to understand how to best modulate them based on the various objectives of the campaigns (Awareness, Conversion and Leads Generation); 3. I manage, together with the Web Content Manager, the textual SEO contents of the LAV sites, but also those of the pages with fundraising purposes, as well as their structure;4. Collaboration in the strategy and monitoring of e-commerce campaigns, and in the optimization of the site itself; 5. Collaboration on the Email Marketing Automation strategy via ad hoc workflow; 6. Collaborates in the creation of emails to different targets, in the choice of contents and in monitoring the results; 7. I support the Digital area in all its communication and fundraising functions; 8. Support in the implementation and strategic development of fundraising landing pages. -
Digital Fundraiser StageLav Jun 2023 - Dec 2023RomeIn my first 6 months of work at LAV i collaborated in the management of the various Digital Marketing channels of the association with the aim of acquiring and reactivating donors, specifically:1. I worked daily with the Email Marketing channels acquiring creation skills DEM (copy and graphic structure) for fundraising purposes (specifically, acquisition or reactivation), and studying in depth the targets to which they were sent, modulating communication and sending them based on the ask and the type of audience to which they were intended; 2. I collaborated in the management of advertising on the Meta suite and on Google (Display, Demand Gen, Performance Max campaigns), creating post copy and optimizing day after day the public groups to which we sent the ADV to make them increasingly more performing so as to increase conversions; 3. I also collaborated in the creation and development of the new sites and LPs of the LAV universe, starting content optimization work (copy and page structure) from an SEO perspective, both on and off page;4. I dealt daily with the analysis and monitoring of the campaigns and DEMs sent through the constant updating of the reporting files.
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Seo JuniorMore Value Apr 2022 - Sep 2022Rome, Lazio, ItalyThe project in which I took part during this internship was "Home Solution 24", in which I went to create real websites in French and Italian, aimed at advertising services for the home (locksmith, electrician, plumber) , starting from their structure (home page and secondary pages).I also dealt with the creation and publication of content, through a study and analysis of keywords using tools such as Ahref, Uber Suggest, Google Trends.I also went to constantly analyze the positioning and performance of the sites themselves, so that they always resulted in the top positions in Google's SERP. -
GraduationRoma Tre University Oct 2017 - Mar 2021Rome -
Back Office EmployeeAccademia Arti Marziali Jun 2018 - Mar 2019Rome, Lazio, ItalyDuring this experience I covered back office activities, in particular: 1. Customer reception and Customer Service activities; 2. Support for commercial Back Office activities; 3. Organization of appointments with customers; 4. Insertion of customers in the company database.
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Hall CommisMomart Cafè Apr 2017 - Mar 2018RomeSetting up, and dismantling of the tables according to thestandards relating to the type of event and service.Maintenance of tables by removing dishes, replacing cutlery,and filling glasses in a kind and courteous way.Taking Orders. -
WaiterBio Restourant Dec 2016 - Feb 2017RomeQuick and accurate communication of restaurant orders tokitchen staff, highlighting special requests and foodrestrictions.Seating, preparation of additional cutlery before large groupsarrive.
Gianmarco Giorgi Education Details
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FormatempMarketing Strategico Per Il Web
Frequently Asked Questions about Gianmarco Giorgi
What company does Gianmarco Giorgi work for?
Gianmarco Giorgi works for Lav
What is Gianmarco Giorgi's role at the current company?
Gianmarco Giorgi's current role is Seo Junior.
What schools did Gianmarco Giorgi attend?
Gianmarco Giorgi attended Università Degli Studi Roma Tre, Formatemp.
Who are Gianmarco Giorgi's colleagues?
Gianmarco Giorgi's colleagues are Alessandra Muzic, Simone Cirulli, Livia Nasi, Maria Falvo, Lucrezia Quadri, Raffaella Nappi, Gianluca G..
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