Medendi.org aims to establish a culture of precision medical care, based on advanced science and research.It is a digital platform that connects cancer patients with science-based advanced diagnostic tools and oncology experts. Our goal is to give patients a deep understanding of their specific tumor profile to identify and advise the most effective targeted treatment options available, including worldwide clinical trials, when appropriate.

Credimi is a digital lending platform for SMEs, launched in Q1 2017.In 2019 Credimi is the european leader for online business lending. Credimi vision is to make financing for SMEs, faster, simpler and more transparent.

Marketing Officer in the Founding Team. Responsible for naming, branding, brand image, website design, social media, digital and offline advertising, CRM (Salesforce), inbound marketing (Hubspot) and content strategy. Substantially contributing to business development and product development.

360° Communication Agency.Focus on:• Video and media communication• Brand Identity• Packaging System• Retail & POP• Promotions and Activation• Digital and social mediaFew customers: Whirlpool Group, Luxottica, Lavazza, Stiga, Star, Nestlé.

Unieuro Italy – Dixons Retail Turnover 850 mil€Responsible for• Advertising and Media Strategy• POS communication and merchandising• Market Research• CRM – Nectar loyalty programAchievements: Member of the Unieuro Turnaround Team from -50mio€ to financial BE in 3 years.New Unieuro logo developed and implemented.New Layout and communication format for the POS developed and implemented.New Advertising campaign format developed and implemented.New Promo communication and flyer format developed and implemented.Social and Digital media strategy developed and implemented.

Bonduelle Italy, Canned and Frozen food DivisionTurnover 220 MilЄ Responsible for:• Brand strategy and Brand architecture• Innovation plan and new projects development and implementation• Development of advertising, promotions and activation • Pack design• Market researchMember of the European Marketing Team, responsible for Innovation and Strategy for Canned Food. Leading European innovation projects for Canned Food and New Categories.

European Marketing Manager Cif and Washing up liquids i.e. Svelto, Persil500 Mio euro turnover. Member of the Cif Global Brand Team.Reporting to the HHC Regional Brand Director.Responsible for:• Cif and Svelto brand strategy development.• Cif and Svelto results in Greater Europe.• European and Global innovation plan. • Concept development and innovation projects.• Delivery of innovation projects on time, cost and quality.• Advertising development and production• Profitability and cost effectiveness. • Pack design evolution• Activation platform development• Co-ordination of local Marketing Teams • Leading global projects, co-ordinating regional Marketing Teams and global functions (Research, Development, Supply, Buying) - Global Relaunch of Cif Cream in 2001.• Responsible for the Domestos Global Brand in 2000/2001.

Italian Marketing Manager House Hold Cleaners Brands: Cif, Lysoform, Vim and Ballerina – 110 Mio yearly turnoverResponsible for:• Category turnover and profit contribution.• Local Innovation Projects and rollout of Euro mixes.• Communication channels strategy.• Activation.• Co-ordination with Trade Marketing and Sales.

Domestos European Brand and Innovation Manager Area: Thick and Thin bleach, Toilet specialists Leading European innovation projects.

From Jun. ’94: Senior Brand Manager Italy - Brand: Bio Presto (fabrics washing)From Jan ’92: Junior Brand Manager - Brand: Cif, Lysoform, Svelto, Coccolino

From May ’90: Trade Marketing and Junior Key Account Responsible for trade promotion activities.Co-ordinating external merchandising and rack jobbing structure.Key account for 3 Hypermarkets chains in A1/2– Città Mercato, SSC, Auchan