✔ Responsible for designing trade marketing strategy and budgets for international key accounts in Spain, France, Belgium, UK and Scandinavia.✔ Reviewing accounts sales results to refocus marketing activities.✔ Organizing product presentations, international exhibitions and events.

✔ I was in charge of designing a strategy to develop new African markets as part of the company’s internationalisation process.✔ As Morocco was our core market and we were facing a fierce competition by the local airline, my mission was to create a competitive strategy based on differentiation and strengthen our commercial presence in the market with the help of our general sales representative (GSA) based in Casablanca.✔ I also took care of sales, market share and agencies loyalty analysis, as well as USP definition, events and communication actions in cooperation with other departments and partners. ★ Major accomplishments ★Designing the new 2013 strategy and marketing plan for the Moroccan market, as well as optimising efficency of data analysis and reporting processes by creating online forms for agencies database and feedback of sales visits.

Responsible for online sales and the digital strategy of bintercanarias.com (airline industry)I was in charge of ✔ Developing, implementing and analysing the results of a commercial and online marketing plan which defined specific strategies and actions to increase visits and sales conversion through ⇨ Acquisition (SEO, SEM, Remarketing, Real Time Bidding, E-mail Marketing, Social Media Optimisation), ⇨ Conversion (Booking Process Optimization, Landing Page Redesign&Testing) ⇨ and Retention processes (Behavioural Marketing, Event Triggered Messaging)✔ Defining the online customer experience cycle and optimising each contact point.✔ Measuring sales performance upon main KPIs and taking corrective actions.✔ Leading the re-design of bintercanarias.com and the design of its new mobile site.★ Major accomplishments ★✔ Being the project leader of the re-design of bintercanarias.com and its new mobile site.The company needed to boost online sales in order to increase our direct channels share and generate a sustainable competitive advantage. The e-commerce site growth had come to a saturation point and my mission was to lead its complete re-design and the new design of a mobile solution to increase online sales conversion and guarantee sustainble growth.In order to guarantee the satisfaction of all stakeholders, I set up a direction committee and a follow-up committee to define business and functional requirements, as well as coordinating a usability consultancy to design a web and mobile user-centered booking experience.

I was responsible for✔ Developing products and services to increase sales and the penetration of the web channel. ✔ Designing a new Ancillary Revenue plan that would help cross-selling additional products like car rentals, advertising and insurance in order to diversify revenue. ✔ Designing and coordinating the development of online data-capture actions ✔ Executing market analysis, competitive benchmarking and sales reporting through business intelligence tools.✔ Setting up and managing e-mail marketing and web analytics platforms ✔ Exploiting customer database to design crm strategies.★ Major accomplishments ★✔ Designing the viral game 'Llena un Binter de Amigos'When faced with the need of growing rapidly but accurately our user database, I designed an engaging viral game in which each participant had to create his/her own fleet of planes ATR-72 by inviting as many friends as possible to join in as passengers. Social networks like Tuenti and Facebook were used to boost virality. The prize was flying together with your 72 friends to one of Binter's destination. About 23.000 users participanted in a week. The game has celebrated its 4th edition this year.✔ Inventing a new advertising support While developing an online and offline ancillary product plan, I realised that onboard adversting was underexploited and best alternatives were too costly, so I designed, patented and commercialised a new advertising support that was more cost effective and had a great communication impact. This advertising support is still used for onboard promotional campaigns.

I was in charge of✔ Designing the company's annual Marketing Plan✔ Managing the participation to international exhibitions, events and annual distributors conventions.✔ Developing communication projects and marketing campaigns.

I was responsible for✔ Assisting the Sales Manager by managing orders and quotations as well as by giving commercial support in any issue related to products orders, delivery, logistics, invoicing of and customer service.✔ Coordinating participation to international exhibitions in Europe, Asia and Northern Africa.✔ Doing product presentations to international customers in Italy and abroad.