- Develop the customer journey across platforms -Website, social media, email, affiliates etc.- Cultivate brand awareness through presentations promotions and content such as press releases, blog posts, influencers, and informational articles.- Design and coordinate social media & email marketing strategy- Manage the social networking channels - Create & coordinate digital advertising strategy (Google, Facebook-Instagram).- Responsible for the digital marketing budget and roas & monitor campaign delivery and budgets against KPIs.- Creation & implementation of PR strategy- Organize product launches-Manage the marketing team

-Coordinate internal resources and third parties for smooth execution of projects-Monitor project progress and handle any issues that arise-Assess overall project performance against objectives-Collaborate with other departments to rapidly conceptualize, prototype and market validate new ideas-Act as an internal consultant; identify problems, design and then implement solutions

Core Responsibilities:-Performs valid and reliable market research while translating data into summaries and analysis with conclusions that deliver on objectives and support proactive insights and recommendations.-Develops and unifies launch plans across multiple teams, including partnerships, marketing, operations, and legal.-Assesses market-specific differences, proactively identifying operational challenges, regulatory hurdles, and report out progress.-Keeps a tab on the company's competitors, conducting pricing benchmarking and devising business strategies that can keep us ahead of our rivals.-Qualifies driver candidates in accordance with the company’s culture and desired behaviors.-Partners with operations to develop, implement and evaluate effective recruitment strategies to attract the desired candidates.-Manages and drivers interview and recruiting processes.

Grow Greek Tourism Online is a project of Google that aims at developing digital competencies in order to improve the online presence of touristic small-medium enterprises and support their growth. -Consulted and trained 250 tourism enterprises ​in ​Thessaloniki on how they can boost​ ​their business performance ​with ​the use of ​digital marketing (optimization of their website in terms of content, design and technical aspects, Google Adwords, effective social media management, Google Analytics).​-Proposed customized digital solutions based on on the needs of each enterprise​. ​-Approached enterprises (cold calling, door to door) for onboarding-Supported travel enterprises to set up their Google My Business account and trained them on using it.-Supported the digital marketing workshop organization in Thessaloniki.

-Development & Management of Public Relations Strategy-Responsible for Media Engagement and Relations-Networking with like-minded organizations-Creation and Implementation of communication strategy

-Development & Management of National Corporate Product Portfolio-Responsible for the Long-Term Sustainability Plan of AIESEC in Greece (Sustainable Product Portfolio)-Creation, management and execution of the National Sales Strategy - Sustainability of Corporate Partnerships-Sales Education for AIESEC in Greece-Develop incoming global internship partnerships and ensure the national sales of the Incoming Global Internship program-Coach the sales directors of the Local Committees