Gianna Miceli Email & Phone Number

Geneva, Il, Us

Led omnichannel affiliate and influencer marketing campaigns, aligning with KPIs and driving the affiliate channel to contribute 7% of total revenue. Utilized Google Analytics, Northbeam, and Impact data for robust tracking, achieving a +$4 ROI and an under $200 CAC. Optimized spend, implemented tiered commission structures and referral programs, resulting in 20% YoY revenue growth. Built the program from the ground up without prior industry knowledge, leveraging Impact learning courses for… Show more Led omnichannel affiliate and influencer marketing campaigns, aligning with KPIs and driving the affiliate channel to contribute 7% of total revenue. Utilized Google Analytics, Northbeam, and Impact data for robust tracking, achieving a +$4 ROI and an under $200 CAC. Optimized spend, implemented tiered commission structures and referral programs, resulting in 20% YoY revenue growth. Built the program from the ground up without prior industry knowledge, leveraging Impact learning courses for guidance. Created high-converting marketing content, managed influencer outreach, and collaborated cross-functionally for brand consistency and alignment with marketing objectives. Show less

Remote

In my role, I excelled at swiftly integrating new partners into the Gardyn Affiliate program through Impact, providing seamless support and communication from setup onward. I tackled affiliate issues, managed product and gift shipments, and assisted with device setup and the Kelby app. I also ensured timely content approvals and placements, while streamlining marketing processes with organized records in Google Drive. My proactive approach and problem-solving skills ensured smooth operations… Show more In my role, I excelled at swiftly integrating new partners into the Gardyn Affiliate program through Impact, providing seamless support and communication from setup onward. I tackled affiliate issues, managed product and gift shipments, and assisted with device setup and the Kelby app. I also ensured timely content approvals and placements, while streamlining marketing processes with organized records in Google Drive. My proactive approach and problem-solving skills ensured smooth operations and satisfied partners. Show less

West Chicago, Illinois

During my tenure as a Senior Account Executive at Ball Horticultural, I managed a portfolio of 12 key client accounts, serving as their primary point of contact and maintaining strong, long-term relationships. I led comprehensive strategy development and ensured seamless execution across multi-channel advertising, achieving impactful campaigns that heightened brand visibility and exceeded objectives.Managing campaign budgets ranging from $5,000 to $1M, I optimized resource allocation… Show more During my tenure as a Senior Account Executive at Ball Horticultural, I managed a portfolio of 12 key client accounts, serving as their primary point of contact and maintaining strong, long-term relationships. I led comprehensive strategy development and ensured seamless execution across multi-channel advertising, achieving impactful campaigns that heightened brand visibility and exceeded objectives.Managing campaign budgets ranging from $5,000 to $1M, I optimized resource allocation for cost-effective outcomes. I also spearheaded industry-leading events and trade shows, achieving remarkable attendance through innovative planning and cross-functional collaboration.Leading cross-functional teams, I fostered collaboration and efficiency, resulting in successful client campaigns. Proactively identifying and resolving challenges, I established client satisfaction and trust through strategic solutions and successful project delivery. Staying current with industry trends, I incorporated the latest advertising innovations into client campaigns through proactive research and implementation.Outside of my core responsibilities, I actively sought opportunities aligned with personal and agency goals. Engaging in product knowledge and marketability, I collaborated with executive leaders to better understand the industry and business landscape. I also leveraged my passion for writing by contributing to Pinterest blogs for our consumer-facing brands, which saw great success.Additionally, I participated in company volunteer work, fostering community connections in creative ways. Recognizing the importance of documentation in a long-standing company, I created process and Best Practices documents to streamline operations and support the Account Executive process at Ball Horticultural. Show less

Carol Stream, Illinois

As a vital liaison, I bridged communication between automotive and home improvement clients, the creative team, and publications, ensuring seamless collaboration and successful project execution. I efficiently organized advertising materials, meticulously proofreading against brand guidelines for accuracy and consistency. I skillfully generated concise budget and project update summaries, fostering transparency and elevating client satisfaction through clear communication.

Greater Chicago Area

Generated marketing materials to enhance brand visibility and engagement, supported executives with project management, and efficiently managed the receptionist area for a positive first impression.

Bloomingdale, Illinois

In my role as a restaurant server lead, I have honed my skills in managing both people and operations to ensure a seamless dining experience for every guest. I started by overseeing and training waitstaff, hostesses, and bussers, ensuring they provided efficient, friendly, and professional service. Assigning tables and sections became a daily task, which required balancing workloads to optimize service efficiency.One of my key responsibilities was overseeing the restaurant's closing… Show more In my role as a restaurant server lead, I have honed my skills in managing both people and operations to ensure a seamless dining experience for every guest. I started by overseeing and training waitstaff, hostesses, and bussers, ensuring they provided efficient, friendly, and professional service. Assigning tables and sections became a daily task, which required balancing workloads to optimize service efficiency.One of my key responsibilities was overseeing the restaurant's closing procedures. This included handling cash, ensuring the premises were cleaned, and securing the property at the end of the day. As a server, I took great pride in skillfully taking orders and delivering food and beverages while maintaining a warm, courteous, and customer-centric approach. Greeting patrons upon arrival and departure, addressing their inquiries, and offering valuable recommendations regarding food and beverages were part of my daily routine.Using the POS terminal to process food orders, present checks, and handle payments accurately, I ensured each transaction was smooth and error-free. Monitoring food quality, presentation, and the overall dining experience, I promptly addressed any issues to maintain high standards. Keeping the front-of-house area clean and organized was another aspect of my role, as was diplomatically handling any conflicts or difficult situations with customers and staff.These experiences have equipped me with a solid foundation in restaurant operations and exceptional customer service, enabling me to deliver a top-notch dining experience consistently. Show less

Monmouth, Illinois

Selected and oversaw feature writers based on the relevance of the subject matter, ensuring the production of high-quality content aligned with editorial goals. Skillfully designed page layouts and conducted meticulous proofreading of final feature pages to maintain quality and consistency before publication. Crafted and edited weekly feature stories that were both thoughtful and engaging, capturing readers' attention and interest.

Monmouth, Illinois

During the Fall of 2016, I interned for a non-profit organization that provides opportunities for persons with intellectual and developmental disabilities to learn and be active members in the community of Warren County. Warren Achievement Center is located in Monmouth, Illinois. I was the Marketing Coordinator Intern under Sean Cavanaugh. Even though that was my title, I focused more on event planning and fundraising. When working with non-profit organizations, each individual has a variety of… Show more During the Fall of 2016, I interned for a non-profit organization that provides opportunities for persons with intellectual and developmental disabilities to learn and be active members in the community of Warren County. Warren Achievement Center is located in Monmouth, Illinois. I was the Marketing Coordinator Intern under Sean Cavanaugh. Even though that was my title, I focused more on event planning and fundraising. When working with non-profit organizations, each individual has a variety of tasks and jobs, in order to continue successfully enhancing the organization. The most important task I had was to plan the first kick-off event to raise money for a new day program facility. I helped with: creating the invitations, programs, getting sponsors and donors, finding the space and food, and made sure all contracts were taken care of. I also wrote monthly articles for the Warren Achievement Center newsletter and some appeared in the local Monmouth Daily Review Atlas newspaper. Once a month, I appeared on the Monmouth Radio to talk about the kick-off event and I spoke at Chamber of Commerce meetings. On top of this, I founded the “Adopt a House” project with Women’s Fraternity Pi Beta Phi at Monmouth College. My favorite part was talking on the radio and in front of big groups really helped prepare me for the event. I was able to practice my public speaking skills in front of people I have never met before. At first, it was intimidating, but the more I did it, the more comfortable I became. Taking this internship, I was able to prove to myself that I can do anything I put my mind to. I was able to see that the skills I learned in school will help me find a job after graduation. Show less

Monmouth, Illinois

Provided academic and personal tutoring and mentoring to students, fostering their overall growth and development. Assisted students in maintaining a well-rounded and balanced collegiate experience, promoting personal and academic growth. Actively engaged in workshops to enhance and continually develop coaching skills, staying committed to professional growth.

Bachelor Of Arts (B.A.), Public Relations, Advertising, And Applied Communication, Graduated

Activities and Societies: Pi Beta Phi Pi Society Speech Assistant Academic Coach The Courier Newspaper Order of Omega Mortar Board.

Education record

Activities and Societies: Volleyball, Track, Yearbook Committee.