Serving as the Director of PR and Social Media has been a fulfilling journey. I've had the privilege of bridging relationships with stakeholders, partners, and educational influencers. While my expertise encompasses content marketing, affiliate PR, and a keen mastery over owned and earned traffic, my heart lies with the team and the collaborative spirit we foster. Embracing a servant leadership approach, I've actively dovetailed with marketing, sales, operations, and business development. This has paved the way for integrated campaigns, strategic event productions, and robust relationships with media, podcasts, and influencers.As a devoted brand evangelist, I've championed seven e-publishing brands within the wealth domain, particularly emphasizing REI and finance—all under the New Reach umbrella. In close collaboration with business development, I've consistently been on the lookout for emerging niche industries, helping to set the direction for New Reach's expansion and ensuring our brand narrative remains both resonant and genuine.

At the heart of my mission was steering the PR, Marketing, and Content Creation strategies. We made waves, both locally and nationally, shaking up the vast realms of the Storm Restoration, Solar, Catastrophic Loss, and Insurance sectors—a combined force equalling a 500 billion dollar industry.For me, it was more than just mastering my role; it was about intuitively understanding every department's pulse, predicting our company's needs, and ensuring we were always a step ahead. I’ve always made it a point to truly 'get' my team—knowing their strengths and challenges—to lead with clarity and insight.I genuinely believe that the people we collaborate with are invaluable, and investing in their growth through education is paramount. Wearing multiple hats—change-maker, growth strategist, lifelong learner, and guide—I delved deep into the intricacies of Storm Restoration, Insurance Claims, and everything in between. This journey expanded my acumen in business development, joint ventures, team onboarding, and driving revenue.Metrics and data drove my curiosity, and I relished the challenge of optimizing campaigns on-the-go. My passion stretched from crafting compelling copy across platforms to curating relevant content. With an eagle eye on evolving brand essence and setting innovative benchmarks, I ensured our brand remained fresh, unified, and engaging.

Stepping into a transformative role, I earned the titles of 'Chief Abundance Officer' and 'Mastermind Concierge'. In a span of just three years, I took a fledgling concept—the Global Elite Mastermind—and propelled it to the pinnacle as the world's fastest-growing Educational Summit for budding entrepreneurs in fashion and entertainment from 2017 to 2020.From humble beginnings with a passionate team, steep overheads, formidable challenges, and no footprint in the market, we made a splash, turning heads of influencers, philanthropists, and young entrepreneurs aged 4-24. Thanks to a stellar team and unwavering commitment, we expanded our reach to 12 countries across North & South America, Europe, Australia, and New Zealand. By our third season, we celebrated a staggering 1011.1% surge in ticket sale revenue.

Joining Yotme as an early member and serving as the VP of Marketing Communication and later the VP of Entertainment, I played a pivotal role in shaping the trajectory of this groundbreaking SaaS-driven peer-to-peer Social Relationship Management (SRM) platform. Tailored for individuals, brands, and nonprofits, Yotme seamlessly fuses a data-rich member network with an intelligent CRM, pinpointing the connection between marketing investments and customer conversions.In my dual roles, I oversaw the development and execution of comprehensive marketing communication strategies, ensuring a consistent brand voice and maximized outreach. My responsibilities extended to orchestrating entertainment partnerships, curating events, and building alliances that bolstered Yotme's presence in the entertainment sector. Through a blend of strategic communication and entertainment initiatives, I helped drive the platform's reach and resonance.