Gianna Silletti Email & Phone Number

Fairfield, Nj, Us

Morgantown, West Virginia, United States

Created and published all day-to-day social content while adhering to a brand persona. Executed data-driven social campaigns, promotions and strategies to increase brand awareness. I designed layouts for social media, posters, infostations, banners, events, etc. Analyzed both qualitative and quantitative insights from social-media engagement to optimize campaign results. Updated external website and internal calendars of upcoming events regularly

Morgantown, West Virginia, United States

I acted as the Account Executive in the creation of a campaign to promote a series of interconnected hiking trails in the Trentino and Veneto region of Northern Italy. As account executive I led a team of six people in the creation of comprehensive branding as well as strategies and tactics that would help us reach our goals of promoting rebirth, sustainability and attracting "slow tourism". I organized weekly progress meetings to track campaign progress amongst team members. I conducted… Show more I acted as the Account Executive in the creation of a campaign to promote a series of interconnected hiking trails in the Trentino and Veneto region of Northern Italy. As account executive I led a team of six people in the creation of comprehensive branding as well as strategies and tactics that would help us reach our goals of promoting rebirth, sustainability and attracting "slow tourism". I organized weekly progress meetings to track campaign progress amongst team members. I conducted background and secondary research to identify target audiences, competitors and major problems of the area. The client integrated our teams branding and community aspects into their final project plan. Show less

Morgantown, West Virginia, United States

Collaborated with multiple teams to create a campaign to promote agritourism operations in the Greenbrier Valley region of West Virginia. As part of our campaign I assisted in the development and production of "Crawl the GBV", a "farm" crawl to promote unique the operations that call the Greenbrier Valley home. I conducted both primary and secondary research to identify key strategies and competitors. I also compiled contact lists and contacted over 40 businesses that would benefit from our… Show more Collaborated with multiple teams to create a campaign to promote agritourism operations in the Greenbrier Valley region of West Virginia. As part of our campaign I assisted in the development and production of "Crawl the GBV", a "farm" crawl to promote unique the operations that call the Greenbrier Valley home. I conducted both primary and secondary research to identify key strategies and competitors. I also compiled contact lists and contacted over 40 businesses that would benefit from our campaigns initiative. Our teams original goal was 10 farm crawl participants and we exceeded that goal. Additionally, I developed a comprehensive marketing strategy that would maximize our reach by creating cohesive branding and promoting our campaign through channels such as local press, social media and the local convention and visitor bureaus. Show less

Morgantown, West Virginia, United States