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Miami, Florida , Us

Head Tinker at Purple HorizonsAs Head Tinker at Purple Horizons, I lead innovation in AI solutions to empower business growth. My key responsibilities include:• Spearheading the development of custom AI systems, conversational AI, and AI process automation• Exploring cutting-edge AI technologies and translating them into practical business solutions• Fostering a culture of experimentation and continuous learning within our team• Collaborating with clients to understand their unique needs and deliver tailored AI solutions• Contributing to thought leadership in the AI industryAt Purple Horizons, we're dedicated to unlocking the full potential of AI for organizations across various industries, combining expertise, customization, and innovation to drive transformative results.

Miami, Fl, Us

Our consulting services encompass a wide range of expertise including business, marketing, and technology. We work closely with companies to thoroughly analyze their existing strategies and identify any shortcomings, whether they relate to financial performance or overall effectiveness. After conducting a comprehensive assessment, we develop customized action plans and execute strategic steps to enhance efficiency and effectiveness. We also guide companies through the process of initiating and carrying out growth experiments based on our findings, ensuring a continuous cycle of improvement and innovation.

Coral Gables, Fl, Us

Drawing from years of entrepreneurial expertise, we are committed to guiding and empowering the next generation of innovators at the University of Miami. Our mission is to provide mentorship and support to UM students and alumni, empowering them to transform their ambitious concepts into successful, thriving ventures.

Our project aims to raise awareness of the global Cuban artist community, with a specific focus on those creating Non-Fungible Crypto art. We have successfully assisted over 100 Cuban artists in building a strong community and advocating for their work. In addition, we have played a pivotal role in launching numerous online exhibitions.

Miami, Florida, Us

Miami's Largest NFT Event!

Petah Tikva, Il

Global Virtual Accelerator which nurtures partnerships between sports tech startups and the biggest clubs and brands in the game: PSG, Miami Dolphins, FIBA...- Helping startups and partners navigate the NFT blockchain space.

Toronto, Ontario, Ca

Implemented the Wrike project management system so that all departments could communicate and manage projects in a more efficient and productive way. Assisted with new hires in the company’s early stages, as well as enlisted our corporate recruiter who expanded the team to about 40 employees. Managed a team of social media, content writers, and sales. Provided research and analysis on ~ 15 initiatives.

Miami, Fl, Us

Restructured the company to focus on partner acquisition. Created a channel partner program that initiated rapid growth. Managed all digital marketing, marketing strategy, marketing automation, CRM management, brand strategy, online lead generation, remarketing, email marketing, segmentation, managing in-house, and outsourced teams.

Miami, Fl, Us

Studied all customer channels and identified key channels that were driving most of the business. Studied competitors strengths and weaknesses in order to create sales messaging that resonated with our targeted channels. Led a cross-disciplined team in the strategy, creation and roll-out the channel partner program. Which has resulted in a reduction of marketing and advertising expenses and an resulted in a higher rate of growth. Developed and led the creation of an outbound sales team, including compensation plans. Achieved low cost lead generation using various marketing tactics, which resulted in highly targeted leads. Led the planning and administration of tradeshow events specific to our growth channel. Which revealed deeper insights into our target audience and led to some strategic accounts. Managed the training of the sales team which resulted in an increase in conversions based on iterative growth experiments. Led the roll out of Salesforce CRM which resulted in higher visibility across all sales activities.

Collaborated with the creative and branding team. Helped with forum support.

Miami, Fl, Us

Director in charge of all interactive branding and marketing activities for more than 50 client accounts and 2 portfolio owned companies. Business development and nurturing activities. Managed our Miami office and its daily operations. Client services direction. Oversaw 10+ employees and contractors. Launched e-commerce site for LL Cool J's wife Simone I Smith as well as create a top-to-bottom brand strategy for Martin Lighting.

Oversaw the overall cost of production for assigned projects. Direct and facilitate the overall technical content and other related content issues. Supervised both front-end production, back-end production and content production teams. Created and managed site enhancement launch schedules.

Basel, Basel-Stadt, Ch

Created “Social Cigar”, the first social network for cigar smokers. In less than 2 years it had more than 3,500 members and 200,000 page views a month. Co-produced a viral marketing campaign named the “Black Band Project” seen by thousands and acquired more than 20,000 leads in less than one month. Co-produced 2 major events in Las Vegas to help launch a new brand and outreach to a new demographic. Setup an IT and telephony network between three offices that allowed people all over the world to work and communicate in a cost-effective and efficient manner. Represented the company in numerous events as a brand ambassador.

Strategized and leveraged emerging technologies like syndicated information (RSS) in non traditional ways. Examples included creating press rooms, galleries and portfolios, and calendars of events. Allowing users to subscribe to content allowed the client’s brand to maintain an ongoing conversation. Lead a team of more than 30 in various new media initiatives for Propeller's small and medium sized clients.

Worked as a board member for a non-profit networking group dedicated to young professionals. Lead the board of directors in marketing a yearly special event for Breast Cancer that increased donations by more than 250% from the previous year. Event marketing online to utilizing techniques for building a 1300+ person database that resulted in more than 24 successful events. 500+ "friends" on social networking site MySpace in less than 1 month. Planned and implemented the organizations website. Included membership, photo gallery and event systems.

Planned and implemented the setup an automated web hosting business that resulted in the company saving hundreds of dollars in vendor costs and allowed our clients a one stop location to manage their web hosting and billing. Rewrote and organized the company's proposal process, which reduced proposal writing time by half.

Round Rock, Texas, Us

I was responsible for overseeing all of Alienware's international websites for Germany, France, and Europe. I directed the creative launch of workstation, media center, and the ultra premium ALX lines. In addition, I partnered with CGtalk.com, one of the internet's largest 3D communities, to organize an art contest aimed at promoting the workstation line of computers. This initiative exposed Alienware to thousands of the site's users, resulting in thousands of entries to the contest. I also took charge of revising the Alienware identity system to unify the brand across all mediums. Additionally, I sourced, directed, and managed the production of all collateral for the annual E3 conference in less than a two-week span. I further streamlined the support area of the website to enhance usability, functionality, and visual consistency with the rest of the site. Moreover, I directed the creation of post card-sized promotions that enabled quick and efficient production, leading to the creation of more than 50 promotions in a quarter of the usual time.

Miami, Florida, Us

Created an interactive Flash CD that contained more than 100 Luminaire products. Created multimedia presentations that were projected and run from computers throughout the office. Multimedia presentations for, Ron Arad, Zaha Hadid, to name just a few. Worked extensively with flash. Developed one of the first data enabled flash websites at the time.

Round Rock, Texas, Us

Redesigned the logo and wordmark to give the brand a more mysterious and aggressive look. The illustration of the symbol and the word mark is still being used today in the international marketplace. Set the foundation for the in house art department. Handled all the design needs and ad creation for some of the most viewed computer magazine's in the gaming industry. Managed a team of designers. Directed the production of advertisements for PC Gamer, Computer Gaming World, and Computer Shopper just to name a few. Directed the website redesign and created an interactive way for people to experience the different colors of the cases.

One of the last remnants of the dot com boom in Miami. Addashop.com enabled users to create custom store fronts and sell products that Addashop.com had built partnerships with. The customer service and fulfillment was all handled by Addashop.com. Created templates for users to personalize their storefronts. The templates had to be created with dynamic content in mind. Created and produced the Addashop.com's brochure.

Created the identity. Supported sales and staff with design assets such as forms, hand outs, flyers, etc.

A.S., Graphic Design

High School Diploma