Giannina Gays Email & Phone Number

Peterborough, United Kingdom

Huntingdon, Cambridgeshire

• Responsible for supporting an extensive range of marcomms tasks as part of a small team, including marketing of fundraising activities; writing press releases and responding to journalists’ queries; producing content for multiple social media platforms and the charity’s website.• Introduced the idea of an annual impact report to demonstrate key achievements to supporters and encourage ongoing donations. Led the production, research and design of the impact report and accompanying infographics which have been used to foster new donor relationships.• Led the redesign of the charity’s website while collaborating with colleagues to meet operational needs. The project included writing all content, testing, and liaising with the web developer.• Frequently updated content, maintained and amended the website using Joomla.• Oversaw social media activity and content for Facebook, Twitter, Instagram, YouTube and LinkedIn. Increased Facebook ‘likes’ and Twitter reach by 13% each in a year - without paid advertising - by improving the quality and frequency of posts.• Produced the creative copy and design ideas on three raffle fundraising campaigns sent to over 45,000 supporters which generated more than £80,000 in income.• Advised the charity on making itself ready for the EU General Data Protection Regulation (GDPR) ahead of May 2018.

Peterborough, United Kingdom

- Designated business lead responsible for creating and leading this growing PR agency’s public affairs and stakeholder relations practice. Tasked with developing this area of the business including securing new clients, and raising the agency’s profile as public affairs specialists.- Developed influencing strategies for clients to engage with parliamentarians and key stakeholders, and executed all stakeholder outreach and influencing activities.- Secured and supported client meetings with MPs and civil servants; produced written responses to Parliamentary inquiry; advised on methods of influencing and whom to target.- Acted as internal expert advising colleagues on parliamentary activities and political changes affecting all clients, leading to new PR coverage and influencing opportunities.- Managed PR account team for a national charity, where KPIs were met every month; press coverage secured in national, local and trade outlets; won bid to become one of The Times’ Christmas Appeal 2015 charities.

Cambridge, United Kingdom

- Led a busy team responsible for the policy, research and campaigns function of a prominent disability charity. Line managed 3 staff, and held responsibility for a £259k budget.- Delivered campaigns on accessible housing, employment support, voting rights, and improved access to rail travel through the delivery of two reports and a series of events launching each campaign, all within a three-month window.- Achieved key success in accessible rail travel campaign, by persuading the Office of Rail Regulation to implement disability access monitoring through KPIs for all rail operators.- Responsible for creating and managing wider organisational key messages on political issues and changes affecting the charity and its beneficiaries.- Generated media coverage through commissioned and in-house research which featured in national, local and trade press.- Managed stakeholder engagement with local and national government, secured meetings and visits with MPs, Shadow Ministers and councillors.- Organised Party Conference activity for the chief executive and held 4 election hustings open to the public in the run up to the General Election.

Cambridge, Uk

- Internal expert on policy affecting the charity and its beneficiaries; monitored and responded to policy developments across a range of issues including welfare, employment, social care, and housing.- Developed and led impactful campaigns through original research, including a major campaign on the ‘bedroom tax’, which drew media criticism of the Government’s reforms and featured as the lead story on Channel 4 News.- Built strong working relationships with civil servants and cross-sector partners to ensure that the views of the Trust and disabled people were listened to in welfare reform and employment support policy.- Disseminated policy, campaigns and research information through a digestible monthly policy bulletin to staff, board papers, and an update our network of 2,000 campaigners, which grew from less than 20 members.- Briefed Parliamentarians ahead of debates, drafted parliamentary questions and amendments, and assisted in the organisation of a launch event in Parliament with local and Select Committee MPs.- Produced consultation responses to Government Departments and Select Committees.- Spokesperson for the Trust on policy issues, featured on BBC Saints and Scroungers, in The Guardian, Financial Times, and on BBC Local Radio.

Cambridge, United Kingdom

An internal secondment with the Business Development team to develop a project on securing new sources of funding from the NHS.- Seconded to the Business Development team to inform the Trust on opportunities for new business from NHS commissioners, and to establish the charity as a potential service provider to the local NHS.- Conducted in-depth desk-based research and quickly understood this new area of policy including the requirements for contracting with the NHS, funding opportunities, and local strategies and priorities.- Built relationships with local commissioners and initiated conversations on funding and services which led to new contracts for the charity.- Presented at a conference to NHS leaders and commissioning support units on the subject of third sector delivery of NHS services.

Huntingdon, Cambridgeshire

"Nina was a very valuable addition to the Public Affairs Team at Anglian Water albeit for a only a short time. She is intelligent, hardworking, conscientious and self-motivated. We were able to delegate projects to Nina with the minimum amount of supervision and we were impressed with the quality and accuracy of her work. We would have no hesitation in recommending Nina as an employee."- Andrew Mackintosh, Head of Group Communications, Anglian Water ServicesA temporary position with the in-house public affairs team at one of the UK's largest water companies. Duties included researching local policymakers and drafting stakeholder communications.

Ba (Hons), Politics, Second Upper Class (2:1)

Activities and Societies: President and Founder of UEA Bright Futures Society, Chair of the Staff-Student Liaison Committee, student.

Diploma In Public Affairs, Merit