As a Digital Marketing Specialist I apply my passion for solving problems and creating value through innovative and data-driven marketing campaigns. I work with a diverse and talented team of developers, designers, and analysts to optimize the online presence and performance of our clients across various industries and platforms.I have a BA in Business Management from Queen Margaret University, where I developed a solid foundation in marketing theory and practice, as well as a keen interest in the latest trends and technologies in the digital space. I also completed a Masterclass in Digital & Social Media Marketing from Knowcrunch, a prestigious online learning platform, where I earned a Professional Diploma and acquired multiple skills and certifications in Facebook Ads Manager, Facebook Ads, and Digital Marketing Analytics. These skills enable me to design, implement, and measure effective and engaging Meta Ads campaigns that drive traffic, conversions, and retention for our clients.