Marketing is a complex and dynamic field, requiring not just knowledge but the ability to manage, refine, and apply that knowledge effectively. Throughout my career, I have honed these skills by navigating a wide range of roles and market environments. My journey has taken me from the bustling streets of Torino to the innovation hubs of San Francisco and Shanghai, and across three continents, shaping my career in profound ways.It all began with a degree from Politecnico di Milano in 2000, followed by a global adventure that included stints as a student and trainee in the USA, an employee at a global company in the UK, a freelance consultant, a partner in a private company in Italy, a COO for the Chinese branch of a company, and ultimately, the founder of a marketing design company in Switzerland.In 2009, I channeled my passion and expertise into creating Think 1816, a venture that now spans from Shanghai’s 欧仕募1816 to PlayMarketing.ch in Lugano and SPIN316 in Zenica. As the founder and CEO of PlayMarketing, I lead a specialized team dedicated to crafting tailored marketing strategies and seamlessly integrating outsourced solutions for select clients.Each of these experiences has enriched my understanding of how to drive successful marketing initiatives across diverse markets. The people I’ve met and the challenges I’ve overcome have all contributed to what I now consider my personal Marketing Mix—a blend of strategic insight, operational excellence, and a deep understanding of global markets.Today, I specialize in providing high-caliber marketing project management services, offering companies the expertise they need to execute complex marketing strategies with precision. My approach is rooted in collaboration, drawing on my extensive experience to deliver tailored solutions that align with each client’s unique goals.I’m passionate about leveraging this Marketing Mix to help companies launch new projects and seize opportunities, ensuring their marketing efforts are not just effective, but truly transformative.If you’re looking for a marketing partner who brings a global perspective and hands-on experience, let’s connect!