Area Sales Manager for all specialist shops and KA multi specialist in central and southern ItalyMain responsibilities:- Development and management of the customer base by proposing useful strategies to guide dedicated marketing plans- Management of the sales campaign, target and forecast- Collaborate with the team to deal with the sell-in and support the sell-out- Support the negotiation phase and strengthen relationships with the company itself

I'm leading a team of 8 Visual Merchandisers to implement the VM standards and guidelines in Retail and WHS doors within the cluster.Regularly monitoring business results,providing togheter with the team solution to drive performances and KPI’sAlways in order to improve the sell out of the stores, I take care of the layout of our Retail,Franchising and Wholesales partners optimizing the exposure of our products in order to create more buying interest towards consumers. The main tasks are: check the presence of the product and expose the line to the company directives. Check the performance of the stores using the data from the UPT and ATV without neglecting the performance of the assigned BGT. I collaborate constantly with the various departments like RSM, Sales, Trade and Activation to ensure that the execution of what was agreed during the sell in phase and in the meetings with the partners. Influencing and negotiating with key business partners regarding all VM matters, considering commerciality and key product launches and ensuring consistency within best practice guidelines to provide a leading shopping experience for all customersThanks also to my previous experience as a store coach, during the various productions or store visits, I hold training courses on the product both technical (running and football) and Life Style. This increases the knowledge of the product by the staff of stores also allowing to implement a storytelling, aimed at the final consumer, able to increase the probability of sales.

After six years of experience as a Field Account Representative, concentrating its activities to the sell-in ,I assumed the new role of Wholesale Store Coach, for more Adidas Group.I manage both brands and their categories: Adidas (Rome) and Reebok(Center and North Italy).Resource management on the market, and I organize training sessions for staff in updating customers on new technologies, product launches and media strategic market..Selection and collaboration with external agency : promoters search, location search for our events and promoters sales and products trainingChair the market by keeping in touch with store managers to discuss strategies to improve sell out and I interface with our representative to improve sell-in performanceUse the levers of sale to increase the sell-out of the customer assigned Key Accounts (Cisalfa and Aw Lab), Field Specialist & Field Top Accounts.I plan and coordinate the activities of trade marketing in stores with in-store activations and supports creating and assigning, where possible shop-in-shop having the complete management on RSM.(Retail Space Management)I keep constant track of the index Roi (result on investment).

Currently working as a Field Sales Representative for Adidas Company. Responsible for multibrand customerss in the wholesale channel in suburbs of Rome.Develop assigned field customers and manage all interfaces towards the company; organise. I prepare sell-in customer meetings and offer sell-out support. I visit customers regularly respecting company’s guidelines, ensuring continuous improvement of the store audit; acquire new customers to cover all distribution segments and sales district zones.I menage the credit situations and following the trend of our KPIs; I check and refer on customers and competitors activities. Development proposals ans action plan to improve the market.

Market Develloper for Coca Cola HBC Italy . Responsible for clients in the Beverage channel in Centre of Rome.Develop assigned field customers, search new potential customers and manage all interfaces towards the company;sales menagement ; offer sell-out support(with a Coolers and Pos); negotiate and enforce trade terms; visit customers regularly respecting company’s guidelines, ensuring continuous improvement of the store audit; acquire new customers to cover all distribution segments and sales district zones; support the credit department in the credit collection; monitor all relevant reports; monitor and report on customers and competitors activities and propose, take actions

Verification of the presence of the product and of the right exposure inside point of sales in GDO.