Gianfranco Senaja Alca

Gianfranco Senaja Alca Email and Phone Number

Venture Capital MBA Intern @ Blazin' Babes
Evanston, IL, US
Gianfranco Senaja Alca's Location
Peru, Peru
About Gianfranco Senaja Alca

I consider myself a marketing strategist and goal-oriented sales professional. I thrive on high-impact projects such as product launches, leading positioning and pricing strategies for product portfolios, building brand equity, and driving business growth.I also enjoy leading internal initiatives that contribute to business development.With over 6 years of experience in global consumer electronics companies such as Samsung and Epson, and fast-moving consumer goods (CPG) companies, I have held strategic roles in product marketing, project management, and sales.I have successfully led and contributed to cross-functional teams, taking on both individual and leadership responsibilities.I enjoy collaborating with various teams, including sales, marketing, finance, and customer service.Currently, I am seeking roles in Product Management, Product Marketing, as I am planning to have a Marketing major and Technology Management as a pathway. My diverse experience across companies, industries, and roles positions me to make a significant impact in a new organization.Personally, I enjoy playing sports, particularly baseball and softball.I also love attending concerts and traveling with family and friends.Functional Expertise: Product management, product marketing, go-to-market strategies, pricing, revenue management, product positioning, market research, brand development, competition, sales, people management, leadership, strategy, training, business presentations, market analysis, coaching.

Gianfranco Senaja Alca's Current Company Details
Blazin' Babes

Blazin' Babes

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Venture Capital MBA Intern
Evanston, IL, US
Gianfranco Senaja Alca Work Experience Details
  • Blazin' Babes
    Venture Capital Mba Intern
    Blazin' Babes
    Evanston, Il, Us
  • Northwestern University - Kellogg School Of Management
    Mba Candidate
    Northwestern University - Kellogg School Of Management Sep 2024 - Present
    Evanston, Illinois, United States
    Leadership: Careers Director at Kellogg Tech ClubMember: LATAM Club, Kellog Consulting Club, Kellogg Tech Club and Kellogg Marketing Club
  • Epson Latinoamérica
    Product Manager - Video Projectors
    Epson Latinoamérica Jul 2023 - Jul 2024
    Lima, Perú
    • Lead the annual marketing plan for the video projector category.• Develop the strategy by product line and sales channel (Distribution and Retail).• Prepare monthly Sales Forecast.• Prepare the support and promotions plan.• Benchmark of the market and competitors.• Propose channel development strategies.• Provide product training to the sales force, customers and business partners.• Visit stores.• Lead the launch of products to the market.Achievements:• Increased +15% Net Sales vs Business Plan 2023/2024• Led "Epiq Vision" Smart Projectors launching
  • Samsung Electronics Perú
    Product Manager, Sell Out Platforms & Value Added Services
    Samsung Electronics Perú Jan 2023 - Apr 2023
    Lima, Perú
    • Develop, expand, manage and maintain Sell Out platforms for all channels among the Mobile Division (Carriers, Retail & Online)• Prepare JBPs with Strategic Partners and Banks for the implementation of financing projects.• Lead new initiatives or projects that accompany the sales growth of the Mobile Division.• Deploy the strategy formulation of platforms and value-added services according to the strategy of Headquarters, in the local market.• Direct coordination with Product Managers of the different categories (Smartphones, Tablets & Wearables) for implementation and expansion of Sell Out Platforms.Led Projects:• Interest-Free Installment Financing: Interest-Free Financing Programs in Offline and Online Channels.• Developed and launched Samsung Care+ for Tablets and Smartwatches.• Directed smartphone trade-in platform campaign during Galaxy S23 launch, resulting in 30% conversion of Premium Sales, achieving a historical record since platform started.
  • Samsung Electronics Perú
    Product Marketing Manager, Smartphones - Carriers Channel
    Samsung Electronics Perú Dec 2021 - Dec 2022
    Lima, Perú
    • Manage a portfolio valued at $100M USD per year of revenue with the Operator• Manage the Smartphones & Ecosystem category portfolios.• Set pricing Structure for each SKU in the portfolio - Quarterly deals with Operator ($25M USD)• Stablish roadmap management and product portfolio life cycle.• Achieve Objectives and Key Performance indicators: Market Share, Profit, Sales.Achievements:• Launched Samsung Care+: Protection for Samsung Mobile Devices (Project leader)• Led Trade In program: Smartphones Buyback program (Project Leader)• Developed a logistics distribution tool which prevents stockout and replenishes ideal inventory, resulting on 1.5M USD of additional monthly sales through logistics efficiencies.• Earned the Best Employee MVP - Mobile Division 2022.
  • Cbc
    Key Account Supervisor - Modern Trade
    Cbc Jun 2021 - Dec 2021
    Lima, Perú
    • Guarantee the objectives of volume, coverage, sales effectiveness and sales targets of key accounts Nation Wide.• Lead brand development in the chains through the negotiation of promotional plans, SKU codification management, lay out management at the point of sale, among others.• Lead Business Review meetings with clients.• Development, execution and monitoring of Joint Business Plans with each chain and business partner.• Business partners: Mondelez, Inkacrops, Medifarma and Bia Foods.• Key Accounts: Primax, Repsol, Tambo, Oxxo, other chains, e-Commerce customers, among others.• Responsible for 70% of the total sales amount of the New Business Division - S/. 8 MM per year• People under supervision: 3 sales executivesAchievements:• Best Sales Supervisor of the month (5 times, July to November)
  • Cbc (The Central America Bottling Corporation)
    Sales Supervisor - Traditional Trade
    Cbc (The Central America Bottling Corporation) Mar 2020 - May 2021
    Lima, Perú
    • Guarantee volume and coverage objectives.• Ensure compliance with the policies and business processes of the sales force.• Control and supervision of invested resources and the clients credit status.• Feedback and training to the sales force of commercial and promotional plans.• People under supervision: 7 sales executivesAchievements:• Best Sales Supervisor of the month of October 2019, October 2020 and March 2021.• Implementation of the Summer Plan 2021 and 2020 - 50% Volume Growth YoY. • Business Process Leader Lima Sur: 2nd Place at Regional Level
  • Cbc (The Central America Bottling Corporation)
    Global Trainee
    Cbc (The Central America Bottling Corporation) Feb 2019 - Feb 2020
    Ciudad De Guatemala
    International talent development program for young professionals in Latin America. Selected from 16,000 applicants.Holistic training for 1 year in the company, with 4 months of training at the headquarters in Guatemala, and 8 months in Peru.Training in areas such as manufacturing, logistics, operations, sales, among others.Highlights:• Great exposure to senior management.• Rotation in various areas of the company.• Participation in high-impact projects.rcial (Market Research)
  • Pacifico Seguros
    Commercial Analyst Health Plans Division
    Pacifico Seguros Nov 2018 - Feb 2019
    Lima
    • Execution of the commercial strategy segmented by Clients and Brokers channels.• Development and implementation of business activity tools and loyalty programs.• Management, analysis and monitoring of the business activity model.• Analysis of productivity and process improvement in the commercial area.• Analysis of commercial planning by product channels.• Support to the Commercial Management in administrative matters of the area.Achievements:• Development of a macro that defines the activity and measures the progress of the commercial teams in accordance with the objectives set by management.
  • Samsung Electronics Peru
    Product Management Trainee
    Samsung Electronics Peru Oct 2017 - Oct 2018
    Rivera Navarrete Avenue 501 - San Isidro, Lima, Peru
    Responsibilities:• Definition, management and development of the commercial strategy of the product portfolio of the Accessories (Audio, Energy, Cases & Others) and Wearables (Smartwatch, VR & Others) categories. • Demand Planning of different product categories. • Control and optimization of the inventory of the different sales channels. • Analysis of the smartphone and tablet market through import monitoring to identify trends, generate alerts and action plans against the competition. • Preparation of commercial proposals in conjunction with KAMs. • Provide support to Product Managers by sharing sales and market information.Achievements:• Successfully managed the Accessories and Wearables category as an interim Product Manager, achieving record-breaking accessory sales in 2018.

Gianfranco Senaja Alca Education Details

Frequently Asked Questions about Gianfranco Senaja Alca

What company does Gianfranco Senaja Alca work for?

Gianfranco Senaja Alca works for Blazin' Babes

What is Gianfranco Senaja Alca's role at the current company?

Gianfranco Senaja Alca's current role is Venture Capital MBA Intern.

What schools did Gianfranco Senaja Alca attend?

Gianfranco Senaja Alca attended Northwestern University - Kellogg School Of Management, Universidad Peruana De Ciencias Aplicadas.

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