Gianfranco Senaja Alca Email and Phone Number
I consider myself a marketing strategist and goal-oriented sales professional. I thrive on high-impact projects such as product launches, leading positioning and pricing strategies for product portfolios, building brand equity, and driving business growth.I also enjoy leading internal initiatives that contribute to business development.With over 6 years of experience in global consumer electronics companies such as Samsung and Epson, and fast-moving consumer goods (CPG) companies, I have held strategic roles in product marketing, project management, and sales.I have successfully led and contributed to cross-functional teams, taking on both individual and leadership responsibilities.I enjoy collaborating with various teams, including sales, marketing, finance, and customer service.Currently, I am seeking roles in Product Management, Product Marketing, as I am planning to have a Marketing major and Technology Management as a pathway. My diverse experience across companies, industries, and roles positions me to make a significant impact in a new organization.Personally, I enjoy playing sports, particularly baseball and softball.I also love attending concerts and traveling with family and friends.Functional Expertise: Product management, product marketing, go-to-market strategies, pricing, revenue management, product positioning, market research, brand development, competition, sales, people management, leadership, strategy, training, business presentations, market analysis, coaching.
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Venture Capital Mba InternBlazin' BabesEvanston, Il, Us -
Mba CandidateNorthwestern University - Kellogg School Of Management Sep 2024 - PresentEvanston, Illinois, United StatesLeadership: Careers Director at Kellogg Tech ClubMember: LATAM Club, Kellog Consulting Club, Kellogg Tech Club and Kellogg Marketing Club -
Product Manager - Video ProjectorsEpson Latinoamérica Jul 2023 - Jul 2024Lima, Perú• Lead the annual marketing plan for the video projector category.• Develop the strategy by product line and sales channel (Distribution and Retail).• Prepare monthly Sales Forecast.• Prepare the support and promotions plan.• Benchmark of the market and competitors.• Propose channel development strategies.• Provide product training to the sales force, customers and business partners.• Visit stores.• Lead the launch of products to the market.Achievements:• Increased +15% Net Sales vs Business Plan 2023/2024• Led "Epiq Vision" Smart Projectors launching -
Product Manager, Sell Out Platforms & Value Added ServicesSamsung Electronics Perú Jan 2023 - Apr 2023Lima, Perú• Develop, expand, manage and maintain Sell Out platforms for all channels among the Mobile Division (Carriers, Retail & Online)• Prepare JBPs with Strategic Partners and Banks for the implementation of financing projects.• Lead new initiatives or projects that accompany the sales growth of the Mobile Division.• Deploy the strategy formulation of platforms and value-added services according to the strategy of Headquarters, in the local market.• Direct coordination with Product Managers of the different categories (Smartphones, Tablets & Wearables) for implementation and expansion of Sell Out Platforms.Led Projects:• Interest-Free Installment Financing: Interest-Free Financing Programs in Offline and Online Channels.• Developed and launched Samsung Care+ for Tablets and Smartwatches.• Directed smartphone trade-in platform campaign during Galaxy S23 launch, resulting in 30% conversion of Premium Sales, achieving a historical record since platform started. -
Product Marketing Manager, Smartphones - Carriers ChannelSamsung Electronics Perú Dec 2021 - Dec 2022Lima, Perú• Manage a portfolio valued at $100M USD per year of revenue with the Operator• Manage the Smartphones & Ecosystem category portfolios.• Set pricing Structure for each SKU in the portfolio - Quarterly deals with Operator ($25M USD)• Stablish roadmap management and product portfolio life cycle.• Achieve Objectives and Key Performance indicators: Market Share, Profit, Sales.Achievements:• Launched Samsung Care+: Protection for Samsung Mobile Devices (Project leader)• Led Trade In program: Smartphones Buyback program (Project Leader)• Developed a logistics distribution tool which prevents stockout and replenishes ideal inventory, resulting on 1.5M USD of additional monthly sales through logistics efficiencies.• Earned the Best Employee MVP - Mobile Division 2022. -
Key Account Supervisor - Modern TradeCbc Jun 2021 - Dec 2021Lima, Perú• Guarantee the objectives of volume, coverage, sales effectiveness and sales targets of key accounts Nation Wide.• Lead brand development in the chains through the negotiation of promotional plans, SKU codification management, lay out management at the point of sale, among others.• Lead Business Review meetings with clients.• Development, execution and monitoring of Joint Business Plans with each chain and business partner.• Business partners: Mondelez, Inkacrops, Medifarma and Bia Foods.• Key Accounts: Primax, Repsol, Tambo, Oxxo, other chains, e-Commerce customers, among others.• Responsible for 70% of the total sales amount of the New Business Division - S/. 8 MM per year• People under supervision: 3 sales executivesAchievements:• Best Sales Supervisor of the month (5 times, July to November) -
Sales Supervisor - Traditional TradeCbc (The Central America Bottling Corporation) Mar 2020 - May 2021Lima, Perú• Guarantee volume and coverage objectives.• Ensure compliance with the policies and business processes of the sales force.• Control and supervision of invested resources and the clients credit status.• Feedback and training to the sales force of commercial and promotional plans.• People under supervision: 7 sales executivesAchievements:• Best Sales Supervisor of the month of October 2019, October 2020 and March 2021.• Implementation of the Summer Plan 2021 and 2020 - 50% Volume Growth YoY. • Business Process Leader Lima Sur: 2nd Place at Regional Level -
Global TraineeCbc (The Central America Bottling Corporation) Feb 2019 - Feb 2020Ciudad De GuatemalaInternational talent development program for young professionals in Latin America. Selected from 16,000 applicants.Holistic training for 1 year in the company, with 4 months of training at the headquarters in Guatemala, and 8 months in Peru.Training in areas such as manufacturing, logistics, operations, sales, among others.Highlights:• Great exposure to senior management.• Rotation in various areas of the company.• Participation in high-impact projects.rcial (Market Research) -
Commercial Analyst Health Plans DivisionPacifico Seguros Nov 2018 - Feb 2019Lima• Execution of the commercial strategy segmented by Clients and Brokers channels.• Development and implementation of business activity tools and loyalty programs.• Management, analysis and monitoring of the business activity model.• Analysis of productivity and process improvement in the commercial area.• Analysis of commercial planning by product channels.• Support to the Commercial Management in administrative matters of the area.Achievements:• Development of a macro that defines the activity and measures the progress of the commercial teams in accordance with the objectives set by management. -
Product Management TraineeSamsung Electronics Peru Oct 2017 - Oct 2018Rivera Navarrete Avenue 501 - San Isidro, Lima, PeruResponsibilities:• Definition, management and development of the commercial strategy of the product portfolio of the Accessories (Audio, Energy, Cases & Others) and Wearables (Smartwatch, VR & Others) categories. • Demand Planning of different product categories. • Control and optimization of the inventory of the different sales channels. • Analysis of the smartphone and tablet market through import monitoring to identify trends, generate alerts and action plans against the competition. • Preparation of commercial proposals in conjunction with KAMs. • Provide support to Product Managers by sharing sales and market information.Achievements:• Successfully managed the Accessories and Wearables category as an interim Product Manager, achieving record-breaking accessory sales in 2018.
Gianfranco Senaja Alca Education Details
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Master Of Business Administration - Mba
Frequently Asked Questions about Gianfranco Senaja Alca
What company does Gianfranco Senaja Alca work for?
Gianfranco Senaja Alca works for Blazin' Babes
What is Gianfranco Senaja Alca's role at the current company?
Gianfranco Senaja Alca's current role is Venture Capital MBA Intern.
What schools did Gianfranco Senaja Alca attend?
Gianfranco Senaja Alca attended Northwestern University - Kellogg School Of Management, Universidad Peruana De Ciencias Aplicadas.
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