Giaphu Dao Email & Phone Number

Apex, NC, US

New York, NY, US

• Snowflake Practice Lead: Spearheaded the development of go-to-market offerings, capabilities, and solutions, resulting in a 2.5x increase in Snowflake-related revenue over two years.
• Data Platform Sub-Community Lead: Provided leadership and mentorship to a team of over 50 directors, managers, and associates, fostering professional growth and enhancing team capabilities.
• Data & Analytics Engagement Partner: Directed Data & Analytics (D&A) project engagements across various industries, strengthening client relationships and delivering impactful solutions.

Dublin 2, IE

• Accenture acquired Clarity Insights
• Developed Marketing and Customer Analytics Capabilities: Directed the creation and implementation of advanced marketing and customer analytics solutions for Clarity Insights, driving enhanced insights and business.
• Engagement Lead: Managed and executed comprehensive customer 360 assessments, developed strategic roadmaps, and led customer engagement projects, delivering tailored strategies to optimize client outcomes.
• Client Relationship Development, Acquisition, and Engagement: Crafted bespoke project proposals aimed at achieving client goals, including revenue growth, prospect acquisition, and performance measurement, fostering.

Cedar Rapids, IA, US

• Ruffalo Noel Levitz acquired Converge Consulting
• P&L Management: Oversaw profit and loss responsibilities for the analytics business line, encompassing all clients, projects, and initiatives.
• Team Leadership: Led a team of digital marketing analysts, data analysts, and statisticians, driving performance and ensuring successful project delivery.
• Product Innovation: Developed new analytics product offerings, including data-driven personas, full-funnel reporting, and enrollment modeling, enhancing the company's service portfolio.
• Complex Solution Implementation: Launched and managed the implementation of multiple sophisticated solutions for the company:
• Data Warehouse Development: Spearheaded the creation of a data warehouse on the Google Cloud Platform, integrating with DoubleClick Campaign Manager (DCM) ad server.

Columbia, MD, US

• Client Engagement Leadership: Directed client engagements within the financial services and insurance industries, ensuring the delivery of high-quality solutions and client satisfaction.
• Cross-Functional Team Management: Led multiple teams across various functions and levels, including analytics, marketing, and technology, fostering collaboration and achieving project goals.
• Marketing Solutions Architecture: Designed and implemented cross-channel marketing solutions with a strong emphasis on channel measurement, effectiveness, and spend efficiency, successfully reducing cost-per-acquisition.
• Advanced Analytics Utilization: Leveraged advanced analytics techniques, such as segmentation and modeling, to enhance prospect targeting and customer acquisition, resulting in a 3-5x improvement in response rates.
• Award-Winning Excellence: Honored with Merkle's 2017 Excellence in Analytics Award, selected from over 500 analytics professionals, recognizing outstanding contributions and performance.

Durham, North Carolina, US

• Database Marketing Leadership: Directed the database marketing team in identifying and acquiring new customers through email, digital, and other channels. Developed and managed an innovative marketing technology.
• Lead Generation Innovation: Created the Opportunity Trigger lead generation capability, resulting in an average of 30+ hot leads per month and delivering a 200% ROI and over $50M in new sales opportunities.
• Audience Expansion: Significantly increased audience size and reach rate for customer acquisition and demand generation by developing a customer database with over 1 million relevant and current contacts.
• Brand Awareness Enhancement: Boosted brand awareness by leading the design and deployment of an email campaign management and marketing automation solution, achieving a 10x increase in communications compared to the.
• Customer Experience Improvement: Enhanced customer experience and internal cross-team relationships by facilitating lead qualification and scoring efforts.
• Digital Marketing Leadership: Provided leadership in delivering digital marketing capabilities, including the development of a contact strategy, implementing tracking mechanisms, and optimizing ad spend based on.

Boston, MA, US

• Business Intelligence Leadership: Architected, managed, and provided comprehensive leadership in the development of business intelligence and reporting solutions for the Workplace Investment and Stock Plan Services.
• KPI Reporting and Analytics: Designed and implemented business-critical reporting and analytics capabilities to track and measure key performance indicators (KPIs), enhancing data-driven decision-making.
• Project Funding and Value Proposition: Successfully advocated for and secured funding for a two-year, $4M project by effectively communicating the value proposition and strategic importance.
• Team Mentorship and Expertise: Mentored team members, coached on best practices, and served as a subject matter expert for other Oracle BI initiatives, fostering a culture of continuous improvement and professional.

Davidson, North Carolina, US

• Award-Winning Business Intelligence Solution: Directed the development of an enterprise-wide business intelligence and reporting solution utilizing Oracle Business Intelligence (OBIEE), recognized with industry awards.
• BI and Reporting Program Implementation: Executed a multi-million dollar BI and reporting program with multiple phases and work streams, delivering comprehensive business insights across sales, service, and finance.
• Thought Leadership in Business Intelligence: Provided strategic leadership for business intelligence initiatives, developing and implementing a long-term, sector-wide reporting strategy and approach.
• Team and Vendor Management: Mentored and managed a team of over 10 professionals, along with multiple vendors and contractors, ensuring successful project execution and fostering a collaborative work environment.

Dublin 2, IE

• Directed large-scale programs in demand and lead generation as well as customer lifecycle management across diverse industries, including financial services and healthcare.

Bachelor Of Arts, Economics And Japan Studies

Education record