Giavonni Velez Email & Phone Number

Camden, Nj, Us

New Jersey, United States

Berlin, Nj 08009

Promoted to Product Development Designer to develop product and packaging solutions for the Seasonal Décor, Occasions, Fashion Accessories, Framing and Art Departments. Improved the functionality and aesthetics of current products while also designing new products at a lower cost. Maintained the integrity of the design and the quality of the products to ensure the company is delivering an excellent product to its customer base.• Analyzed past season performance data to build projected plans that optimizes brandaesthetic and integrity. • Held regular cross-functional meetings to manage product lifecycles including materialselections, product finishes, sketches, prototype and market samples to insure accurateexecution to spec.• Partnered with the merchandising team to build line plans for seasonal themes and trends incorporating sales history and market research.• Being passionate about continued professional education for creatives, and knowledgeable of innovative marketing strategies, I collaborated with other product developmentspecialists to facilitate continuous learning and improvement for the product and packagingdesign teams.While also in this position I provided support in other areas and projects of the business:• Brought in as a subject matter expert of web design and marketing to assist the MarketingDepartment with managing the implementation of the newly launched e-commercewebsite; which included Beta testing, design augmentation and risk mitigation.• As the creative lead for the A.C. Moore’s (A.C.M.) proprietary brand - Nicole, I was asked to create a concept design for the new Nicole logo/brand that aligned with the creative nature of A.C. Moore’s customer base. This new look was intended to be integrated throughout, on packaging, store signage, and internal/external promotional materials.

Berlin, Nj 08009

Created digital visual solutions across several marketing channels via website, email and mobileapplications. Produced email segments and deployed email marketing campaigns that engaged customers while driving sales to multiple channels through one integrated digital marketingplatform with over three million customers.Key Highlights:• As the Lead on the A.C.M. mobile app revitalization project, my focus was to rebrand the loyalty program and improve digital customer engagement by collaborating with the development team and designing new marketing materials. As a result, A.C.M. had over 15,000 downloads within the first four days of the launch which is more than five times industry average. There were more than 470,000 total downloads dispersed between iOS and Android devices in 2017.• Loyalty program re-branding included designing a welcome series, segmented e-mailcampaigns for triggered messages and the refacing of the website and landing page. This resulted in over 30,000+ additional new subscribers subsequent to launching the loyaltyprogram.• Converted an internal paper approval process to digital using a third-party task management software which improved turnaround time for final deliverables.

Collingswood, New Jersey

• Appropriated the customer vision and concepts to develop a branding strategy and design. Increased consumer traffic by launching an e-commerce website. Developed supportingsocial media campaign materials, in-store print signage and e-mail blast campaigns.• Developed social media marketing plan that included daily inspiration, incentives, and offers. Increased consumer engagement by 53%.• Trained sales associates on how to use demonstrations and articulate product characteristics to create brand loyalty and consumer trust.• Cultivated the organic nature of the company by developing a proprietary product line.

Moorestown, New Jersey

Offering brand management and design support for small business owners in the retail andservice-based sectors. Analyze and address clients’ needs and motivation; translating those insights into better ideas. Collaborated with design teams and corporate board members to bridge the gap between strategy and execution with message development, social media marketing; and content creation and planning.

Greater Atlanta Area

• Contracted as the sole creative consultant for 4 years.• Managed and optimized a marketing budget of approximately $25,000 for the efficientdevelopment of promotional and event materials.• Campaigns have been instrumental in an increased participation rate of approximately25 percent of sponsors by monetary tiers for every year contracted.• Marketing campaigns have resulted in the successful increase of attendees and the doubling of total revenue for the non-profit organization and the foundation since being contracted.• Applied marketing solutions to varied creative channels, including web, print and social media platforms to increase awareness.• Collaborated with clients, hotels and event planners to create vision and conceive designs; as well as managing the matrix for all deadlines and requirements.

Moorestown, New Jersey

- Provided design support in pharmaceutical packaging. - Created design mock-ups of physical materials for presentation.- Created die-lines and reviewed proofs.

Moorestown,Nj

• Assisted in production design, including reformatting/re-sizing existing artwork for catalogs, POP, store visuals, web banners, & other marketing materials.• Delivered final art files to vendors in a timely manner & met quality standards.

Cherry Hill, Nj

• Process files (organizing, naming, cropping, sizing and color correcting)• Kept the studio organized/clean and ensured all products/clients were photographed on time