Gilberto 'Giba' Machado Email and Phone Number
Marketing professional with over 11 years of music/entertainment experience. Tri-lingual with international expertise in marketing, licensing, promotion, digital distribution and artist development within the U.S., Latin America, Asia and European markets. Spent 6 months at Latin Regional Sony Music office in the U.S./Miami supporting and overseeing Latin artists across the Latin-Iberia region.Self motivated with skills in management, planning and execution of projects. Multicultural person with strong communication and highly committed.
Sony Music Entertainment
View- Website:
- sonymusic.com
- Employees:
- 8779
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Former Head Of International MarketingSony Music Entertainment Mar 2020 - PresentRio De Janeiro, Brasil -
Head Of International MarketingSony Music Entertainment Jan 2017 - Mar 2020BrasilCurrently overseeing International & Exploitation’s department activities.- International Marketing:Campaign planning and execution to help breaking and establishing artists such as Adele; One Direction; Beyoncé, Arctic Monkeys, The Chainsmokers, among others.Support to over 30 international tours in Brazil including Beyoncé, One Direction, Calvin Harris, Foo Fighters, Shakira, Britney Spears, John Mayer, Bruce Springsteen plus Festivals such as Rock In Rio, Tomorrowland, Lollapalooza, Ultra Music.- International Exploitation:Campaign planning and execution of priority releases globally such as the historic project of Caetano Veloso & Gilberto Gil – released in 25 countries; the 2014 FIFA Official Word Cup Album in the world; Roberto Carlos albums and Brazilian projects focused in international markets: “Ultimate Brazil” and “Gilbertos Samba”. Besides, also the development of Daniel Boaventura in Mexico and, more recently, having been working very focused in the exploitation of great electronic music producers from Brazil in the world - such as FTampa in over 40 countries. The result was an increase of 100% revenue income from International Repertoire Licensing (IRL) from FY2014 to FY2015, and another 20% increase on net revenue from FY15 to FY16.- Licensing:Generated new deals with Coke, Samsung, Renault, Grendene, Claro, VIVO and others – besides a global campaign with Microsoft. The result was an increase of 300% in the first year from FY2011 to FY2012. And another 283% increase from FY2012 to FY2013 - this one surpassing 7-digit sales figures.- Others:Creative direction for TV campaigns and sizzle reels for artist presentation to partners, media and brands;Creative direction of newspaper, magazine and outdoor adsIn the past 8 years I've created a great international and local network, besides knowledge in different areas of the company/industry such as business affairs, royalties, analytics, A&R, finances, business development and production. -
International Marketing/Exploitation & Licensing CoordinatorSony Music Entertainment Oct 2013 - Jan 2017Brasil -
International Marketing & Exploitation AnalystSony Music Entertainment Jun 2012 - Oct 2013Brasil -
International Marketing AssistantSony Music Entertainment Jun 2011 - Jun 2012Brasil -
Intern Of International MarketingSony Music Entertainment Jul 2009 - Jun 2011Brasil
Gilberto 'Giba' Machado Education Details
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(Social Communication) -
Anchieta School And Highschool
Frequently Asked Questions about Gilberto 'Giba' Machado
What company does Gilberto 'Giba' Machado work for?
Gilberto 'Giba' Machado works for Sony Music Entertainment
What is Gilberto 'Giba' Machado's role at the current company?
Gilberto 'Giba' Machado's current role is Former Head of International Marketing at Sony musi na Sony Music Entertainment.
What schools did Gilberto 'Giba' Machado attend?
Gilberto 'Giba' Machado attended Pontifícia Universidade Católica Do Rio De Janeiro, Anchieta School And Highschool.
Who are Gilberto 'Giba' Machado's colleagues?
Gilberto 'Giba' Machado's colleagues are Ryu No, Loona Degli Innocenti, Anthony Cruz, Joris Regterschot, Richard Haylock, Shannon Kerr, Clara François.
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