As an innovative and influential product executive, I have extensive experience leading product strategy execution, business development and organizational development, and alignment. During my career, I have served as a trusted advisor with an entrepreneurial spirit and a proven track record in building, scaling, and optimizing growth by creating product vision, roadmaps and market strategy to propel business development and creative solutions. Further, I attract key customers and industry partners, leading teams through empowerment, motivation, clear communication, and transparency while aligning with operational objectives to support organizational growth. I am also well-informed in cloud migrations, artificial intelligence, data science, and digital disruption and product led growth (PLG). A few other notable accomplishments of which I am incredibly proud include:• Increasing the revenue at Vendasta; directed product strategy, focused on decreasing time-to-value for users, generated product qualified leads, increased ARPU, and reduced net churn.• Serving as a key member of the mergers and acquisitions team; selected, negotiated, vetted, and integrated 3 companies into Vendasta.• Reducing the cost of goods delivered by 125% at SIM Partners; transitioned to Microsoft Azure and built products in-house vs outsourcing, negotiated with vendors, implemented process improvements, and established tools to source data.• Founded the company and invented the patented technology at Local ViewpointsI am excited to expand my professional network and see what the future may hold. AREAS OF EXPERTISE Product Led Growth (PLG) Voice of the customerCommunication and storytellingCross-functional teamsLeadershipProblem framingUser/customer interviewsRoadmap developmentRequirements gatheringDefining scopeAligning with key stakeholders Feature prioritizationUser experienceMarketing/go-to-marketProduct launchProduct visionProduct strategyProduct life-cycleUser researchCustomer journey mappingUsabilityPrototypesExperimentsDesign SprintsMarketing & Analytics Feature PrioritizationContinuous ImprovementStrategic Leadership & DirectionProduct Launch & Management
Listed skills include Online Advertising, Sem, Seo, Online Marketing, and 50 others.