Jon Gibson Email & Phone Number

Lincolnshire, Il, Us

Business Strategy, Operations ManagementMarketing Strategy, Media Planning, Integrated Marketing, Digital Marketing, Search Marketing , Email and CRM Strategy, Acquisition and RetentionEcommerce, Conversion Rate Optimization, UX, Onsite Search and Browse Coaching and Mentoring

Milford, Connecticut, Us

Revitalized e-commerce strategy, leading a team of 30 across marketing, user experience, pricing, catalog, and category management.Crafted and evangelized a 2-year roadmap transforming marketing, product, pricing, analytics, and category management.Launched and optimized email capture and retargeting, boosting monthly customer acquisitions by 20%.Increased ROAS by 15% through SKU & keyword optimization in paid search.Implemented user experience and e-commerce CRO best practices, achieving a 5% conversion rate increase.Conducted price elasticity tests, maximizing product profitability by 10%.Partnered with cross-functional leadership to design and launch an analytics roadmap, prioritizing high-impact areas and customer pain points.Developed talent by providing feedback, coaching, and development opportunities to direct reports.

Boston, Ma, Us

Led and delivered $1B+ in revenue on $300M+ spend through strategic planning and execution.Collaboratively led cross-functional teams to deliver a 3-year vision and roadmap for SEM campaign automation.Achieved a 10% conversion rate boost with product and data science collaboration.Identified keyword overlap using BigQuery SQL, restructuring 10k+ campaigns, resulting in $30m annual SEM growth.Launched a new working model with analysts, boosting team NPS by 5 points and productivity by 15%.Spearheaded SEM-driven Go-to-Market plans, achieving rapid growth to $2m in 3 months.Mentored and developed direct reports, resulting in increased engagement and promotions.

Bohemia, New York, Us

ransformed marketing with data-driven strategies, growing customer acquisition, retention, and lifetime value.Managed diverse channels including Paid Search, Display, Video, Email, and SMS.Developed and implemented marketing and promotional plans, increasing customer acquisitions by 10% and exceeding customer retention targets by 15 points.Optimized paid search and display channels, driving a 20% increase in profitability.Boosted customer retention rates by 25% through onsite and offsite strategies

Raleigh, Nc, Us

Spearheaded digital marketing strategy for a $4 billion retail and e-commerce business, achieving a $300M revenue increase.Established integrated marketing plans and led quarterly reviews and insights for senior leadership.Leveraged media mix modeling and A/B testing to improve marketing effectiveness across all channels, increasing marketing-driven revenue by $50M.Partnered with Data Engineering on LIA, strategically reallocating budgets for a 20% revenue jump in Paid Search.Led the selection and launch of an enterprise CRM, resulting in a 50% increase in email revenue.

Raleigh, Nc, Us

Crafted integrated marketing strategies, maximizing digital investments across various channels.Established channel efficiency targets, enabling 15% budget reallocation and a 20% revenue increase.Launched trigger marketing campaigns, increasing retention rate by 5% and repeat purchases by 20%.

Raleigh, Nc, Us

Responsible for providing Promotion and Category level insights to senior leadership for the B2C website. Provides guidance to Director of Online Marketing to reach spend targets while optimizing return. Provides guidance to Promotion team on promotion impacts to overall B2C site sales and margins. Develops and maintains channel specific traffic forecasts to provide insight to senior leadership on effects of Online Marketing Spend. Provide guidance and coaching to junior analysts to further their hard and soft skills and business acumen.

Raleigh, Nc, Us

Lead the category management process with direct accountability for maximizing market share, sales and profitability. Responsible for over $100M in annual sales on front room and back room categories. Managed all aspects of product life cycle including: new product on-boarding and rollout, pricing, promotions, negotiating vendor pricing and programs, inventory management across multiple business channels.

Master Of Business Administration - Mba, Organizational Leadership

Bachelor Of Science, Business Marketing