Lisa Gibson Email & Phone Number

New York, New York, United States

Los Angeles, California, United States

Dallas, Texas, United States

Supporting organizations with marketing strategy, plans and management. Specializing in brand management, franchise management, independent film, D2C apps and CPG/tech partnerships.

Dallas-Fort Worth Metroplex

Dallas, Tx

Direct robust and holistic marketing plans, including public relations, social media, paid media, and digital marketing such as online, email and push notifications, for Sony Pictures Television company, and distributing anime (Japanese animation) content. Manage a 10-person marketing team overseeing over $100MM in entertainment revenue by directly targeting consumers.Handle a $7MM marketing budget supplemented by various internal resources.Direct the ideation and execution against all title-based marketing plans, including social media, public relations, media planning, experiential marketing, and digital marketing such as on-line, e-mail, and push notifications. Consistently communicate with Japanese partners regarding the marketing and monetization of their content across all platforms: streaming, theatrical and collectibles (home entertainment).Leverage consumer insights and sales and marketing data to produce thoughtful and relevant product strategies.Successfully turned around a studio on the verge of terminating the business partnership, saving the $40MM account by implementing a new marketing team, and taking an active daily role in initiatives.Implemented a fact-based product strategy process, placing monthly product marketing meetings on the calendar and encouraging participation, and conducting an analysis over profitability by product line, making adjustments in the product plan that helped drive exceeding revenue goals in home video by 30%. Outperformed Funimation’s theatrical box office goals by more than double with $44MM in two and a half years.Actively launched a direct-to-consumer high-end collectible business model that achieved over $1MM in incremental gross revenue over two years.Achieved more than double the box office goal with the theatrical release Dragon Ball Super Broly, grossing over $30.7MM in 2019.

Plano, Tx

Acquired leadership of the book distribution division to deliver outstanding category management and marketing strategy.Directed the performance of 15 team members challenged with $160MM in sales at Walmart and Sam’s Club, while significantly improving relationships with the top five major publishers: Penguin Random House, Simon and Schuster, Harper Collins, Hachette and MacMillan.

Greater Los Angeles Area

Received a promotion to oversee video in addition to music and publishing divisions, focusing on marketing programs to drive sales at Walmart and Walmart.com, BestBuy, and BestBuy.com.Led the performance and initiatives of 15 staff engaged in overseeing content partner products, including P&L management, product strategies and marketing campaigns.

Los Angeles, Ca

Joined the organization as a new division was being launched, serving as the head of marketing to meet with intellectual property (IP) owners, including studios and production companies, and engaging in business development by securing new contracts.Hired a seven-person marketing team to develop marketing plans for individual properties and titles.Achieved recognition for providing critical contributions that resulted in the acquisition of content partners such as Microsoft, Alvin and the Chipmunks, and DreamWorks, working directly with the Senior Vice President to grow the business from $10MM in 2010 to $130MM by 2014. Recognized for success with the Microsoft brand as they released a Halo film that won best performing, number one independent film for the year as rated by Nielsen’s Video Scan.

Universal City, Ca

Played a critical role on the senior management team for the entertainment distributor owned by Universal Music Group.Directed the initiatives of seven staff on the creative team, seven on the retail marketing/strategy team, and one promotional team member while focusing on maximizing retail programs on all brand content, including those for National Geographic, the Discovery Channel, Shout!, Factory, Televisa, The Weinstein Company, WWE, Veggie Tales and Classic Media.Implemented a product strategy process to analyze sales results, and used the information in forecasting, achieving buy-in across all departments.Proudly honored by Home Media Magazine as one of the top women executives in the home entertainment industry during 2009 and 2010.

Santa Monica, Ca

Served on the senior management team for the entertainment distributor engaged in home entertainment across multiple brands, including The Weinstein Company, Sesame Street, the Discovery Channel, TLC, ESPN, Animal Planet and WWE.Managed all retail marketing programs, national promotions, creative, and sales communications.

Burbank, Ca

Managed a $20MM budget, engaged in extensive retail and brand marketing programs, drove multiple Disney/Walmart marketing “firsts”, including a multi-partner Cinderella TV campaign and custom Pixar animation spot, and received several awards, including the Star Award for Excellence, the Go Big or Go Home Award, the Sales Force Appreciation Award, and the Project 1200 Award.

Master Of Professional Writing, Professional Writing

Bachelor Of Arts - Ba, English / Spanish (Dual Major),, Magna Cum Laude

Activities and Societies: Departmental Honor in English; Pi Upsilon, National Spanish Honor Society International Studies – University.

Spanish