Gina L. Email and Phone Number
Gina L. work email
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Gina L. personal email
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Making your dreams a reality from Ideation to Execution - bringing your company to the next level by creating innovative strategies and driving goals with a unique skillset in gaming, technology, influencer/creator space, solution scaling, process refinement, globalization, and events.- 9+ years exp in Project and Program Management, C-suite level business strategy and reporting in the Gaming, Tech, and Entertainment industry. - 9+ years exp in Operations Management for Localization, Content Partnerships, Influencer Relations, Marketing Campaigns and Events. - 7+ years exp in written channel communications, driving global communication plans, creating and editing copy for internal and external needs across multiple time zones, social media platforms, and languages.- 5+ years exp in Event Production & Support for internal and community facing events ranging from 100 - 2000 attendees - Bilingual in Mandarin Chinese and English / Intermediate Japanese / Experienced Mandarin interpreter
Tiktok
View- Website:
- tiktok.com
- Employees:
- 73474
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TiktokCalifornia, United States -
Global Influencer Program ManagerRiot Games Jun 2023 - PresentLos Angeles, Ca, UsLeveling up general Influencer Craft, including Operations Management streamlining shared processes with adjacent teams: PR, Marketing, Esports, Community, Social, Product, Player Support, Localization, Privacy, Legal, Finance and Accounting.Driving and delivering on the strategy of how, when, and why we engage with influencers to ensure high value of influencer and marketing campaigns. Establish foundational and scaling business solutions around Content Creator x Business intersections.Identify and vet potential vendor products and services, and onboard internal teams to transition to new tooling, processes, programs & software. + NDA projects TBA -
Global Partnerships Business & Strategy ManagerTwitch Jun 2020 - Jun 2023San Francisco, California, UsBusiness Strategy Planning- Define holistic strategy for high impact Influencer projects: 1P & 3P events, marketing campaigns, community initiatives, product, sales (influencer activations), legal, finance, and content initiatives (music, esports, celebrity acquisitions). - Drive annual strategy docs setting yearly business goals for the Global Partnerships team, following up with pivot strategies in Q3 to address gaps and iterate on OP1 planning Business Reporting - Track & analyze data and KPIs across 6 teams , synthesizing into monthly business reports communicating key business goal performance directly to leadership and execs.- Establish systems and cadence for routine business reporting.- Manage and report on multi-million Global Partnerships budget to adapt to internal needs as well as external changes in the market landscape and shifts in global trends. Business Operations & Program Management- Establish policies based on NA learning, driving alignment across EMEA, LATAM, APAC to standardize and scale global policies. - Identify gaps/redundancies and stakeholders in cross-functional workstreams to create short and long term strategies, develop scaling solutions and streamline operational efficiencies. Establish RACIs with Operations, Marketing, Events and Finance team to reduce SLAs for shared processes by 15%. - Manage Influencer benefit workstream performance with internal teams and external vendors against high level business goals, iterating on program strategy based on changes in market, client needs and resource constraintsInternal Events- Run monthly All-Hands meetings for NA Partnerships team of 200+ and handle supporting admin functions- Plan leadership retreats and team off-sites, working with travel agencies, vendors, and internal leadership on goal setting, balancing high level needs with play to allow attendees to focus when it matters, relax when needed -
Partnerships Operations ManagerTwitch Apr 2019 - Jun 2020San Francisco, California, UsInfluencer Operations - Reduce SLA of Partner tickets from 21+ days to <24 hrs - Reduce SLA of Partner applications from 45+ days to 7 days - Project manage systems transition from Desk to Salesforce with minimal interruption to workflows, implement new tooling to decrease operational burden by 25%. - Spearhead feature design on preventing duplicate cases, reducing case bloat by 5%. - Collaborate with internal product and Salesforce engineering team to improve UI/UX of applications systems, reducing under-qualified and spam cases by 33%, leading to a 3% increased acceptance rate.- Define assessment criteria of applications for improved consistency in reviewing. - Transition team to Confluence; build 50+ internal wiki pages on cross-functional processes. Maintain and organize internal resources and conduct training sessions globally.- Lead Accountability team to create and execute action plans addressing key departmental weaknesses identified via annual employee feedback surveyChannel Communications- Create and standardize 50+ macro messaging across 6 different categories and 12 languages, adopted globally. - Identify key risks and mitigation strategies within existing conduct policy and community guidelines, leading to improved public clarity and greater processing consistency- Work with Marketing, PR, Safety and Legal teams to update public-facing messaging to influencers. - Partner Newsletter: drive strategy and execution of a global communications plan to engage and educate Partners on latest product offerings and news at Twitch, resulting in increased product adoption and improved brand connection and creator sentiment.Influencer Events: - Collaborate with Product, Content, Esports, Marketing teams and Executive Leadership to design and execute on Summits bringing influencers directly to the business for feedback roundtables; coordinate high level activations and meetups between key influencers and Executives at 3P events. -
Partnerships Account Manager (Influencer Relations)Twitch Jan 2017 - Apr 2019San Francisco, California, UsPartner Management (Influencer Management):- Build and manage relationships with over 120 Gaming (MOBA, variety, FPS, indie, RPG) and non-Gaming (cosplay, cooking, creative, just chatting) Partnered broadcasters, focusing on retention and development, resulting in a 20% graduation/growth rate with high touch accounts. - Connect influencers with Sales, Marketing, Events, Research and other opportunities based on strategic recommendations and data, supporting with influencer outreach and coordination. Work jointly with marketing, sales and events to build communication templates and facilitate deliverables and key information to influencers in digestible formats, increasing participation rates by 13%. - Track and manage influencers via Salesforce CRM, analyzing and reporting on performance changes and trends, establish clear cadence of touchpoints tailored to individual creators to maximize development, and consult in systems design for tracking outreach and communications to share and improve cross team visibility. - Coordinate with Product and Marketing teams to close feedback loop and develop improvements to existing & new products based on creator needs. - Stay ahead of trends in streaming, gaming, and community sentiment to understand the customer needs at a firsthand level. Events- Plan and produce internal events: Team Building, Partner Summit, Global Partnerships Summit, Leadership Summit- Design and execute on external events: influencer networking and community-based events at 3P events ranging from 20 -250 attendees. - Provide event planning, administrative and operational support by creating resource docs, templates, attendee lists. Manage scheduling, vendors, session recording and post-event reporting to assist teams in hitting event-based KPIs. -
Influencer Manager (Asia)Curse Dec 2016 - Dec 2017Huntsville, Al, UsSponsorship & Influencer Program Management - Account Management for Partners/Sponsored Influencers of the Curse App's multimillion sponsorship program, tracking weekly KPIs and deliverables for sponsored Partners/influencers and management teams in Japan, Korea, and Taiwan. - Identify and manage the top influencers in Asia (Taiwan, Hong Kong, Japan, SE Asia) and coordinate directly with both talent and talent managers to secure sponsorship deliverables, including social posts, media assets, event appearances. Collect, track, and close feedback loop between the international influencers, the influencer community users and app developers. Track and approve budgets and invoices related to sponsorship payments. - Track influencer performance and growth over time, reviewing trends in markets to identify rising talent for potential new sponsorship targets - Complete review of over 3,000 localized strings for the Curse App/Twitch Desktop App in ZH-TW, earning a 98% positive feedback on app localization from Partners and users.- Interface with data/stats, events, marketing/PR, and support teams to supply key metrics to external parties, talent management teams, and improve internal team processes and communications. - Review existing feedback logging mechanisms, working with engineers to improve and adapt usage of Salesforce. - Transition team to confluence, JIRA and dropbox for project and file management. - Create internal process and training resources for Product Manager integration into the Desktop App environment for Partner-related communications and activations. Role was converted into Account Manager under the NA Partnerships team following Twitch's acquisition of Curse, and the Curse App sponsorship program formally ended in September of 2017. -
Project Management ConsultantSoho Deco Apr 2016 - Dec 2016Oversee research, adaptation and implementation of new tools, software and SOPs for accounting, vendor management, and project management needs for a rapidly growing company in the design & construction industry. Review 10 years' worth of records, researching new tech, programs, and software and collaborating with other project managers to select and implement a project management solution best suited for the company. Prepare training documents and materials for employees to transition into new software programs with minimal disturbance to workflow. Create a system to standardize PO/SO tracking and receiving to meet the needs of both client/vendor management as well as the accounting team, reducing late payments by 14% and improving customer billing accuracy by 30%. Provide administrative support, coordinating badge registration, travel plans, and expense reimbursements for new employee training, industry events and vendor expos. Create a system to manage the tracking of application and renewal cycles for over 100 different business, contractor, and state licenses and permits.Lead website development team, coordinating with marketing, PR, and QA/testing needs to launch new website reflecting our company's re-branding to "Soho Deco" on August 7, 2016.
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Localization CoordinatorCarbine Studios Apr 2015 - Apr 2016Aliso Viejo, UsProvide administrative, production, and project management assistance for the Localization team to ensure quality worldwide simultaneous releases of new WildStar content!Coordinate French, German, and Chinese VO projects across 5 timezones, 4 vendors and 6 teams.Research and establish new processes and workflows to improve the VO and Localization project pipeline. Reduced billing errors from vendors by 15%. Standardized internal file naming standards for creative assets. Work with Design, QA, UI team and developers on best practices to reduce the amount of hardcoded strings in the game by 20%. Work with Publishing/Marketing, Narrative, Audio, Cinematic teams and external vendors to ensure timely turnaround of marketing materials that require foreign language assets.Work with production team using JIRA, Confluence and MS Project to fine tune schedules, resource management and project deliveries that hinge on multiple dependencies. Responsible for LQA bug triage and troubleshooting for the WildStar China project, closing the loop on feedback cycles and following through with bug and feedback resolution. -
EditorTaipei543 Jan 2014 - May 2015Edit articles in English and Chinese for spelling, grammar errors, formatting, and content and flow for Taiwan’s “Buzzfeed” style news site with 30k unique monthly visitors. Cut down length of copy to cater to target audience. Cross-check articles with current issues in Asia to ensure accuracy. Check for holistic localization integrity to ensure bilingual/translated terms are culturally sensitive and politically appropriate, leading to an increase in U.S. viewership and the eventual expansion of Taipei543 into City543, covering major cities all over Asia. Coordinate internal communications on news, topic assignment, and publishing schedule between director and writing staff across four different time zones, staying on top of deadlines and reducing communication barriers while ensuring published content is in line with director's vision for the site. Review and evaluate writing staff's strengths and weaknesses, submitting a detailed bi-annual report to site director for areas of improvement and comparative strengths. -
Event ManagerUguubear'S Cave May 2014 - Apr 2015Research new events for Just a Bear, a start-up company that owns the brand "Uguubear's Cave" and produces video game merchandise. Analyze price points, dates, locations, attendee demographic and growth potential, successfully adding 4 new profitable conventions to the company's 2014 convention roster. Oversee budgets, schedules, hotel, travel, registration, and other arrangements for employees, streamlining employee reimbursement processes, and smoothing out convention workflow resulting in 0 misbookings for the 2014 convention season. Coordinate payment and booking communications with CEO, and convention directors, vendor relations managers, and employees. Lead small team in handling convention sales and logistics. Keep track of convention schedule and upcoming events. Manage and prepare inventory to handle convention sales. Perform independent sales research, making sales predictions based on current trends, attendee demographic of target convention, and previous sales patterns and reducing wasted convention inventory by 72%. Pack and prepare convention inventory according to airline and travel guidelines and regulations. Work with new employees, overseeing on-boarding process and training. Keep track of product inventory at all times, placing POs for restocking when inventory is low.
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Assistant Project ManagerCurse, Inc. Jun 2014 - Sep 2014Huntsville, Al, UsContracted position for various project responsibilities and tasks of Summer 2014, facilitating requirements from clients, sponsors, internal teams, players and other managers to develop project plans, juggle changing priorities, and deliver on requirements with pinpoint accuracy. Facilitate communications, meetings and follow-ups between contractors, finance/accounting department, and project manager to ensure all deadlines were met by film date. Work with (then) Team Curse, Team LMQ, and Energems staff, coordinating schedules, budgets, costumes, and responsibilities for the players, taking initiative on independent tasks as needed to result in the production of viral video “Shots Fired” with over 150k views. -
Administrative AssistantMove Fine Inc Jun 2010 - Jun 2014Provide administrative, medical billing and clerical assistance for private acupuncture clinic Move Fine Inc. Organize and maintain patient scheduling via phone and email. Train new hires in front desk/customer service, patient scheduling, and insurance benefit verification process.Responsible for insurance billing, claim filing and appeals process; successfully appealed 38% of denied or incorrectly processed claims, resulting in a 17% revenue increase from insurance payouts YOY. Organize and maintain all office documents, including patient files (medical history, personal information, Rx history, treatment plans). Maintain high level of confidentiality, particularly with celebrity clients and other high profile clientele. Monitor, record and manage expenditures on CEO's business credit card, office utility bills. Responsible for all outward facing emails and communications for CEO. Plan and schedule staff meetings and annual company party.Research and book third party vendors for office maintenance and catering needs.
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Community ManagerCharisma+2, Llc Jan 2010 - Dec 2012Direct Facebook and twitter follower growth for the Charisma+2 National Gaming-based Talent Agency. Promote company services and talent across all social media channels. Design facebook page UI. Design layout for Facebook, Twitter, YouTube, and Twitch team channel. Establish and direct growth of company's online presence using social media tools. Create and execute plans and project schedules for social media content and engagement. Collaborate effectively with other company departments to release timely news and promotion of company events and activities. Create and maintain key industry connections as well as customer relations through social media. Research industry and competitor news and changes. Assist with planning, design and production of online events and promotions. Act as frontline customer service for any inquiries or concerns raised by prospective and existing clients.
Gina L. Skills
Gina L. Education Details
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Uc San DiegoInternational Studies - Communications -
Concorde Career College-Garden GroveDental Hygiene/Hygienist
Frequently Asked Questions about Gina L.
What company does Gina L. work for?
Gina L. works for Tiktok
What is Gina L.'s role at the current company?
Gina L.'s current role is Global Influencer Program Manager | Gaming & Talent Industry | Scaling Solutions for Growing Businesses.
What is Gina L.'s email address?
Gina L.'s email address is gi****@****itch.tv
What schools did Gina L. attend?
Gina L. attended Uc San Diego, Concorde Career College-Garden Grove.
What are some of Gina L.'s interests?
Gina L. has interest in Event Planning, Culture, Cooking, Dining, Technology, Gaming, Translation, Baking, Dance, Linguistics.
What skills is Gina L. known for?
Gina L. has skills like Writing, Digital Painting, Social Media, Social Promotion, Public Speaking, Computer Games, Brand Development, Graphic Design, Esports, Event Planning, Chinese, Blogging.
Who are Gina L.'s colleagues?
Gina L.'s colleagues are Jian Wei Hee, Yujia Ye, Esmeralda Sandoval, Test Testic, Myron Kwan, Alex Alvarado, Joshua Jeff.
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