Gideon E. Moncrieffe Email and Phone Number
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Hello I'm Gideon and welcome to my LinkedIn.I'm a seasoned Anthem, Clio + Telly Award Winning creative advertising, live event, and production executive with 24 years of global experience in commercial, entertainment, and corporate campaigns including digital, social, broadcast TV, music, editorial, live stream, print, podcast, radio, and film who leads with love. Trusted relationship builder, invested team leader / mentor and collaborative innovator with impact in integrated sales marketing, experiential activations, B2B + B2C events and connected cultures. Awards:Telly Award Winning Producer: Walmart Commercial "It Takes A Village"CLIO Award: Experiential Marketing: ‘ Big Freedia: Queen of Bounce Guinness World Record - Most People Twerking Simultaneously’Anthem Award: For outstanding DEI work with Hue You Know, BIPOC's in mediaRevenue Growth + Cost Savings:Spearheaded the execution of marquee B2B events generating $114M in net new revenue. Implemented cost-saving strategies that reduced annual expenses by $360K. Strategic Visionary and Team Leader:Managed teams of up to 18, fostering collaboration and efficiency while driving results. At American Express, conceived and led an $8M auditorium and studio build, elevating production quality and achieving a 15x increase in CEO brand update video viewership. With the $8M CAPEX investment, by purchasing the production + broadcast technology equipment and ending the rental model that was in place, it saves AMEX $17.5M in equipment rental fees over 5 years. This investment pays for itself within 2.5 years.Innovator in Production and Marketing:Designed scalable production strategies, including reusable event assets and templates, that boosted efficiency. Delivered high-profile branded content and experiential campaigns for leading brands like Coca-Cola, Cadillac, Shea Moisture, Ulta Beauty, Walmart and more.Diversity and Inclusion Champion:Co-chaired the Inclusion and Diversity Board at American Express, overseeing initiatives that fostered a culture of inclusivity. Board Member of Hue You Know, supporting BIPOC professionals in media with mentorship and career-building opportunities.You may ask what would former colleagues say about me? They would say Gideon is amazing at handling logistics, anticipating and solving for possible friction, and managing the most complex contract/vendor/talent details while easily handling the small stuff. Please see my recommendations section for more.
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Sr. Global Production LeadAirbnbNew York, United States -
Global Head Of Event Production, Global Brand StudioTiktok Feb 2023 - PresentLos Angeles, California, UsOversee all event production elements and associated team members / direct reports for B2B North America and Global business marketing initiatives: to include major tentpoles and industry events such as CES, AdWeek, Cannes Lions, SxSW, NewFronts, and TikTok World. Partner with Sr. Leadership, XFN Partners (across Auto, Beauty, Fashion, Gaming, E-Commerce + more), and internal Studio design team to develop + recommend full event experience and execution. Total new revenue earned across events I executed on in 2023 is $53mil.• Supervise and manage all aspects of event production, including: provide guidance on venue selection, recommendations and general management, talent + influencer management deals, stage programming show flow, cue to cue + ROS, staffing plans and event space operations including event staff, technical crew and necessary production partners + broadcast oversight across virtual and live events. Events often include partnership with other tech and luxury brands.• Build + foster relationships with new and existing experiential agencies, fabrication teams and global / local production vendors; while defining and evolving production best-practices, Global Event Guidelines and creating templates + reusable assets for event efficiencies and scale. Oversee budget development, management, tracking and reconciliation across all projects, ranging from $20k to $8mil.• Partner with internal EHS team to create necessary event security plans, secure COI requirements and adhere to TikTok's event guidelines. Partner with legal, business affairs, and accounts payable to fully execute all contracts and releasing/reconciliation of payment to vendors. -
Board Of AdvisorsThe Working Remotely Mar 2020 - PresentLos Angeles, Ca, UsWorking Remotely is a private, digital networking and lifestyle community for professionals interested in redefining work/life balance. Our vision is to create a world where we don't have to sacrifice personal dreams for professional advancement. -
Board MemberHue You Know 2017 - PresentHue You Know works to build community, provide mentorship, and foster employment opportunities for BIPOC professionals in media to bolster diversity, inclusion, equity, and belonging. -
Head Of Event + Digital ProductionAmerican Express Oct 2018 - Jan 2023New York, Ny, UsTrusted advisor and key point of contact for Corporate Affairs & Communications colleagues who support Executive Committee members for all event + production needs related to their small to large-scale internal and external meetings(live + virtual), such as town halls, sales meetings, senior management meetings, select B2B + B2C events, brand photography, podcast + video shoots; e.g. CEO Steve Squeri’s Global Leadership Summit, Business Class Live, quarterly earning videos, and counsel senior executives for effective on-camera performance. Dotted line reporting into the CEO.• Lead on $8 million renovation + tech upgrade of AMEX NY Tower auditorium and production studio. As manager of production execution support on all internal campaigns, events, and productions, I proposed and shepherded a multi-year expansion of facilities to serve significant scaling in C-level engagement with global teams. Delivered 15x increase in unique views of CEO brand update videos. Designed new creative concepts and with use of the latest A/V technology created markedly higher production value that drove viewership of the CEO and 20 Executive Committee leaders.• Built a newly collaborative cross-team culture to cut production turnaround times in half. Forged critical new creative partnerships and workflows with Corporate Affairs & Communications and Technology teams to collectively manage global town halls and events in a seamless, repeatable pipeline. Prepare and manage budgets totaling approximately $4 million annually. Managed a team of 18 and a multitude of global event / production partner agencies. Co-chair Inclusion and Diversity Board within CA&C globally, overseeing inclusive colleague activities / programs for the department. • Partnered with Technology to distribute content to multiple locations through WebEx, Qumu video streaming, telepresence and maintain + creation of broadcast infrastructure needs of AMEX offices globally in CAN, FL, MEX, NYC, PHX, UK and more. -
Vp, Producer | Production Management Jpmc MediaJpmorgan Chase & Co. Feb 2018 - Oct 2018New York, Ny, UsSpearheaded the technical launch of JPMC Media’s first internally produced Podcast TechTrends from pre-production to final posting across SoundCloud, iTunes and Google Play Music as well as helping create JPMC Media’s first internal podcast team.•Partnered with JPMC Media’s Head of Technology and internal real estate to build out JPMC Media's new office + first digital studio.•Partnered with EP of Video to negotiate brand partnerships and original content creative selection for production•Produced / production managed digital video content across various lines of business for the firm, including EMEA + APAC regions -
Head Of Video | Executive Director, Video OperationsInteractive One Mar 2017 - Nov 2017New York, Ny, UsPartnered with the President of iOne Digital as well as the SVP of Content and Brands, sales teams, site editorial leads and video producers to develop best-in class digital video in multiple formats: including original brand franchises, branded content, short and long form; social and sharable snack-able content while building/managing a team of 10 direct reports as well as 3rd party production companies/freelancers across 6 digital sites: Clients have included Cadillac, Coke, Cricket Wireless, Fuji Film, Shea Moisture, Strayer University and Toyota.•Oversaw partnership of editorial and video teams while forging a symbiotic relationship between divisions and ensuring that final creative execution met the expectations of both, while dealing with all contract negotiations for all video and photo shoots for the editorial brands servicing. Developed best practices for video cross-promotion with site editors and aggregation within the iOne suite of sites.• Increased video edit output by 20 percent and editorial collaboration with the implementation of Slope and basecamp studio schedule calendar. Led product team in the development of new video products and strategies to maximize the presence, engagement, and monetization of onlinevideo across all platforms.• Supported iOne Solution, Radio One, TV One, One Community, internal production studios and strategic partners in the development of new and existing online video audience & revenue growth opportunities across all digital video initiatives and tent-pole events recaps. -
Senior Producer | Original + Branded ContentIheartmedia Jul 2016 - Mar 2017New York, Ny, UsSupervised creation of original and branded content, from concept to delivery working with brands such as AT&T (Need 2 Know daily digital show for DirecTV), Macy’s, John Frieda B2C Campaign, Nabisco, State Farm and Ulta Beauty.• Oversaw vendor selection, bidding, estimate preparation, cost consultant review, operations, vendor contracting, production, post-production and scheduling of all projects assigned. Partnered with artist relations, marketing, creative, and sales teams on digital/video for branded content execution. Executed approved pitched concepts for iHeartRadio’s YouTube (Including VR), SnapChat and social channels.• Managed production staff of 10 to ensure fulfillment of daily job responsibilities and short/long term work goals. Assigned production projects within the department while making staffing and freelance recommendations to also include on air talent such as Jamila Mustafa and Cyrus Aaron. -
Executive Producer, Production DirectorGlobalhue Nov 2015 - Jul 2016Oversaw and Executive Produced broadcast TV, digital, experiential, print and radio productions with fast turnaround; within a high-pressure environment for clients such as Coke, Walmart, US Bank, McDonald’s, and AutoZone. Telly Award Winning Producer: Walmart Commercial "It Takes A Village".• Created best business practices for all broadcast/digital productions, increasing agency profit by 20 percent, while overseeing all vendor selection, bidding, estimate preparation, cost consultant review, SAG-AFTRA talent contracting, production, post-production, scheduling and ensured compliance with internal stakeholders.• Built increased team collaboration and trust by assessing creative/production staff performance, providing training and support as needed with the goal of developing staff capabilities to ensure fulfillment of daily job responsibilities and long-term work goals by breaking down silos.• Knowledge of all client production playbook procedures, ensuring they were adhered to accurately by all members of the department.
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Coordinating Producer - Contract Essence FestivalTime Inc. - Essence Magazine Jun 2015 - Aug 2015New York, Ny, UsCreated creative pre to post-production work flows for first ever 24/7 live streamed video content for Essence Festival. Hired and managed a staff of 60+ media managers, editors, producers, production assistants, and video ENG crews (covering various locations through-out the festival grounds and off site) in a high production volume environment with quick digital media asset turnaround.• Managed asset delivery for Festival Live Stream media and post-production workflow and managed credentials for all freelance staff hired. Partnered with marketing and sales departments to produce creative content for advertisers during B2B and B2C experiential events. • Produced entertainment lifestyle pieces for Superdome Press Room. Ensured successful distribution and management of all video assets from Essence Festival and reviewed / approved final cuts of ENG packages. -
Production ManagementViacom - Centric Mar 2015 - Apr 2015New York, Ny, Us• Executed logistics on all aspects of production for the Centric docu-series "Being" for episodes Iylana Vanzant and Loni Love• Executed logistics on all aspects of production for the Centric shoot pick up with MC Lyte "Beauty and The Beat" -
Director Production ManagementBbc Worldwide Jun 2014 - Dec 2014London, GbCreated and vetted budgets up to $25mil, schedules (production, post, writers’ room), production models for Scripted/Unscripted Originals and Co-Productions. Oversaw new production Set-Up of Scripted/Unscripted Originals and Co-Productions as well as managed the current productions. Managed/Negotiated tech specs, clock, delivery, and all show deliverables for various internal departments, while working closely with production. Coordinated legal, S&P, compliance conversations, and guidelines for all shows managed.• Negotiated EPK/BTS filming, gallery/key art shoot schedule with production departments and outside partners.• Ran weekly production meetings as well as weekly production calls with producers for managed shows.• Managed production/talent issues as they arose; as well as managed a team of three direct reports.• Managed post-production schedule and cut delivery/notes turnaround + Line Produced in-house special projects. -
Coordinating Producer | Location ManagerTyler Perry Studios Nov 2012 - Oct 2014Atlanta, Us• Scouted and photographed various locations through-out the tri-state area, to find a location transition home for the Tyler Perry show; "The Have And Have Nots". • Managed a team of two, with constant communication to the Production Manager based in Atlanta; to create a shoot schedule as well as facilitate payment to the vendor's home we shot at.• Set up and Executed shoots for scenes of "The Have And Have Nots" in Central Park as well as various locations through out NYC. -
Executive Producer Video Development - Contracted Per Video ProjectIcandy456.Com Online Magazine Jan 2012 - Oct 2014• Prepared detailed creative treatments outlining creative vision and production schedule of each execution• Prepared and vettted detailed production budgets• Oversaw all facets of production, from pre-production to post• Lead creative on all productions, including directing and being responsible for final creative product• Scouted locations, identified subjects / booked talent, and wrote interview questions
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Line Producer | Production Manager Fuse TvThe Madison Square Garden Company Jul 2012 - Jun 2014New York, Ny, UsOversaw creative execution (casting, production notes, and producing content), budgetary financials, and management of multiple events/show productions from the brainstorming phase to actual executed completion of live events/shows airing to include branded marketing and partnership marketing executions – This has included promo photo shoots, shows, and live events with the NBA, Buffalo Wild Wings, Trident, Coke, XXL, Old Navy, and WalMart; while partnering with management, agents, PR, and record labels for booking as well as payment of talent. CLIO Award: Experiential Marketing: ‘Big Freedia: Queen of Bounce Guinness World Record - Most People Twerking Simultaneously’.• Created, managed, forecasted and tracked multiple budgets for all shows/departments under my management ranging from budgets of $30k to $5 million while making sure they came in, on or under budget. This included Creative Services, Development, Marketing, Fuse News, Original Studio Series, Top 20, and Trending 10. • Created production cash flow/payment calendars for 3rd party production companies as well as made production site visits to ensure productions were being run effectively/efficiently. Shows have included Big Freedia – Queen Of Bounce, G-Thing, Billie On The Street, Detroit Rubber, Off Beat, The Hustle, and Warped Roadies. This included auditing 3rd party production companies once the final packaged show was delivered.• Staffed creative and non-creative production personnel / on air talent for various shows under my management through-out the U.S. and abroad as well as secured set designers for new show set creation, as well as using my personal business connections to get cheaper rates for all areas of production. -
Sr. Producer | Production ManagerGlobal Advertising Strategies Sep 2011 - Jul 2012New York, Ny, Us• Create project plans, timelines and budgets to ensure proper utilization of company’s resources.• Share and disseminate information with the Client Services team, including client briefings, team assignments, project schedules and definition of deliverables. • Exercise close and continuous managerial control over ongoing creative projects. • Providing internal teams with constant updates on the status of the projects as part of overall internal planning efforts. • Oversaw the financial management of the Studio: - Prepared quotes and pricing guidelines - Monitored finances/managing expenses - Created accurate forecasts• Insured that the Studio meet or exceeded all project deadlines. • Managed assignments, vendor usage and outsourcing in the most beneficial and cost-efficient way. • Procured and maintained equipment, tools and databases for efficient department operation. • Established and implemented production policies, practices and procedures for the Studio.• Prepared detailed creative treatments outlining creative vision and production schedule of each execution• Prepared and vettted detailed production budgets• Oversaw all facets of production, from pre-production to post regarding video and photography• Lead creative on all productions, including directing and being responsible for final creative product regarding video• Scouted locations, identified subjects and booked talent -
Production Manager Development | Sr. Production Coordinating Producer | Production ManagementBet Networks Sep 2007 - Sep 2011New York, UsProduction Manager Development• Aided in the creative, financial, and managerial production aspects of BET pitched shows.• Managed all assigned production responsibilities• Oversaw production bid process of 3rd Party Production Companies.• Managed relationships between VP of development, EP of development, internal BET divisions, and companies as well as individuals pitching to BET.• Updated Development Binder for President of BET NYC of ongoing status of pitched shows.Sr. Production Coordinating Producer / Production Manager • Aided in the creative, financial, and managerial production aspects of BET events and programming. This has included live shows and events for daily show 106 & Park, Black Carpet, BET Awards, Hip Hop Awards, Black Girls Rock, 106 & Park 10 yr. Anniversary, BET Honors, and Spring Bling.• Dealing directly with the integrated marketing department to execute and produce activations with assigned producers.• Managed all assigned production responsibilities• Oversaw production bid process of vendors• Assigned various aspects of relevant production tasks to staff and project-based employees• Acted as liaison with Production Department, Facilities and Production/Tech Ops on all relevant production issues• Created schedules, show calendars and daily production reports• On location/remote and studio multi-camera productions• Vendor, venue and location negotiations• Liability, Risk Management, Production Risk and Union issues• Legal issues, including deal memos, contracts, and vendor agreements• Managed, create and actualize production budgets• Approved invoices, project-deal terms, project-based employee deal memos and timecards• Interfaced with Production Accountant on EFC memos and explain variances• Liaised with Production Accountant and Finance Manager to track monthly and yearly accruals • Petty cash and p-card reports. -
Executive Assistant / Researcher - Writer (Consultant)Run Rabbit Run Productions - Conversations With Carlos Watson May 2007 - Sep 2007• Executed the daily management of business meetings, personal family affairs, speaking engagements, travel, and general day to day activities for CEO • Prepared and wrote research packets / questions on confirmed and potential guest in order for talent Carlos Watson to conduct interviews• Styled the CEO/Talent for various business and production related events• Maintained the R.R.R.P office with all office supplies needed as well as computer networks setup and maintenance
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Event CoordinatorQatalyst Entertainment Llc Jan 2005 - Feb 2007• Analyzed Profit and Loss for Qatalyst Entertainment, which increased profits for events produced • Produced all aspects of events for Qatalyst Entertainment (budget, marketing, promoting, staffing, talent, and technical) for hired client functions, i.e. artist showcases, fashion shows, private functions, and networking social events• Scouting of venues and negotiating rates as well as contract specifications to hold events at all venues used
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Production Associate / Production CoordinatorMtv Networks 2004 - 2006New York, Ny, Us• Created schedules, show calendars and daily production reports• On location/remote and studio multi-camera productions• Vendor negotiation• Venue and location negotiation• Liability, Risk Management, Production Risk and Union issues• Legal issues, including deal memos, contracts, and vendor agreements• Managed, create and actualize production budgets• Approved invoices, project-deal terms, project-based employee deal memos and timecards• Interfaced with Production Accountant on EFC memos and explain variances• Liaised with Production Accountant and Finance Manager to track monthly and yearly accruals• Petty cash and p-card reports. -
Production Assistant / Nbc PageNbc Page Program Apr 2002 - Apr 2005New York, Ny, UsPRODUCTION ASSISTANT (The Jane Pauley Show, Network Advertising & Promotion Agency), NBC PAGE (Studio Operations Production Coordinator, Saturday Night Live Seating Director, The John Walsh Show Travel Production Assistant)• Aided in the creative, financial, and managerial production aspects of NBC programming -
Promotional Marketing AssistantPower 105.1 Clear Channel 2000 - 2003• Executed and scheduled various radio station sales and promotional events throughout the greater metropolitan area for several clients, i.e. concerts, cruises, fundraisers, dinners, and parades • Aided in the creative aesthetic look and set up of venues for productions• Facilitated the design and print of promotional literature as well as banners and giveaways for various promotions / productions• Brainstorming in weekly marketing meetings to come up with creative strategies to increase visibility and gain listeners • Provided detailed event recaps and uploading of photos taken for the website for productions worked and produced • Retained sponsorships’ for producing cost effective mutual beneficial events• Maintained the upkeep and appearance of station promotional vehicles as well as getting them wrapped in station logos• Managed and trained new promotional assistants / interns to work with celebrity artist as well as on-site coordinators
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Creative Advertising AssistantMiramax Films Mar 2001 - Oct 2001Los Angeles, California, Us• Managed creative and financial aspects of movie trailer distribution between Dimension, Miramax and production companies -
Executive AssistantJazzy Joyce Entertainment Oct 2000 - Oct 2001Executed and managed the schedule of performances as well as speaking engagements in the U.S. and abroad
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Promotional Marketing AssistantEmmis Communications 1998 - 2001• Executed and scheduled various radio station sales and promotional events throughout the greater metropolitan area for several clients, i.e. concerts, cruises, fundraisers, dinners, and parades• Aided in the creative aesthetic look and set up of venues for productions• Facilitated the design and print of promotional literature as well as banners and giveaways for various promotions / productions• Brainstorming in weekly marketing meetings to come up with creative strategies to increase visibility and gain listeners• Provided detailed event recaps and uploading of photos taken for the website for productions worked and produced• Retained sponsorships’ for producing cost effective mutual beneficial events• Maintained the upkeep and appearance of station promotional vehicles as well as getting them wrapped in station logos• Managed and trained new promotional assistants / interns to work with celebrity artist as well as on-site coordinators
Gideon E. Moncrieffe Skills
Gideon E. Moncrieffe Education Details
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Iona UniversityCommunication Arts; Fine Arts Minor
Frequently Asked Questions about Gideon E. Moncrieffe
What company does Gideon E. Moncrieffe work for?
Gideon E. Moncrieffe works for Airbnb
What is Gideon E. Moncrieffe's role at the current company?
Gideon E. Moncrieffe's current role is Sr. Global Production Lead.
What is Gideon E. Moncrieffe's email address?
Gideon E. Moncrieffe's email address is gi****@****tok.com
What is Gideon E. Moncrieffe's direct phone number?
Gideon E. Moncrieffe's direct phone number is +121252*****
What schools did Gideon E. Moncrieffe attend?
Gideon E. Moncrieffe attended Iona University.
What are some of Gideon E. Moncrieffe's interests?
Gideon E. Moncrieffe has interest in Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.
What skills is Gideon E. Moncrieffe known for?
Gideon E. Moncrieffe has skills like Television, Entertainment, Video Production, Film, Event Management, Digital Media, Video, Producing, Radio, Production Managment, Event Planning, Production Management.
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