Gift Arku

Gift Arku Email and Phone Number

Product, Content & Social Media Marketing @ Smile ID (formerly Smile Identity)
Gift Arku's Location
Lagos State, Nigeria, Nigeria
Gift Arku's Contact Details

Gift Arku work email

Gift Arku personal email

n/a
About Gift Arku

If I were to describe my career personality in one sentence it'll be that I'd never see a marketing challenge and pass up on it. I am a digital marketer who has worn multiple hats over the years from social media management, to content marketing, community management, event marketing, email marketing, SEO marketing, and now demand generation, product, ABM, and lifecycle marketing. I'm Gift Efya Arku, I excel at driving product adoption through data-driven strategies and experimentation. A generalist but an expert at identifying plot holes in an organization's marketing/business strategy and filling those holes with finesse. Beyond marketing, I'm fascinated by the laws of physics and find joy in expressing myself through fashion.I'm passionate about empowering others to excel in their marketing careers and lives. So, if you ever chat with me and I ask how well you're doing, talking about both topics will never be uninteresting. Looking to connect with:- Anyone who loves marketing- Anyone who works loves working with marketers - Visionaries

Gift Arku's Current Company Details
Smile ID (formerly Smile Identity)

Smile Id (Formerly Smile Identity)

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Product, Content & Social Media Marketing
Gift Arku Work Experience Details
  • Smile Id (Formerly Smile Identity)
    Marketing Associate
    Smile Id (Formerly Smile Identity) Jun 2024 - Present
  • Smile Id (Formerly Smile Identity)
    Marketing Intern, Product Marketing
    Smile Id (Formerly Smile Identity) Aug 2023 - Jun 2024
    Lagos State, Nigeria
    -Scripted video creation of compelling case studies and thought-leadership videos profiling our diverse customers and teammates, resulting in an outstanding increase in overall inbound leads for the quarter.- Revitalized and strategically enhanced the brand and CEO's social media presence, leading to a remarkable surge in organic website traffic.- I write the monthly newsletter, highlighting key monthly updates and implementing strategic optimizations, resulting in a 4% increase in average open rates since my tenure.- Pioneered innovative social media engagement initiatives, such as the CEO-hosted AMA sessions, contributing to a remarkable surge in average social media follower growth since I joined the team. - Collaborated seamlessly with cross-cultural teams spanning 15 countries to fortify our SEO strategies. - My involvement in crafting and refining over 10 high-impact articles significantly bolstered our domain authority in the competitive identity verification space. We currently rank on the first page and have secured the top spots for keywords like 'AML check in Africa' & and 'KYC in Africa' since my tenure. - Utilized analytical insights, creative thinking, and collaborative teamwork to drive impactful marketing campaigns across content creation, social media management, and SEO optimization, resulting in an increase in our MQLs for Q4, 2023. - Sales Enablement: I collaborate with the sales team to develop resources and tools to generate SQLs. - Product Positioning: I collaborate with the Product team to communicate new and existing products, highlighting key marketable opportunities to optimize inbound lead generation.
  • Smarketers Hub
    Community Manager
    Smarketers Hub Nov 2022 - Present
    • Interviewed, transcribed, and wrote stories about top marketers in Nigeria for the Smarketers Hub website. Wrote fresh and relevant SEO-friendly blog posts on the website, getting monthly average website views of 2000 viewers MoM. • Created brand playbook for Smarketers Hub community and rebuilt content engine from scratch• Planned and coordinated community events to increase engagement and brand awareness.• Curated, and distributed social media content across multiple platforms increasing organic impressions by 400% from November 2022 - May 2023.• Moderated and project-managed several digital events.• Built and managed relationships with a brand's online community, including customers, fans, followers, and advocates.• Played a critical role in maintaining a positive brand image and fostering engagement and loyalty in community members.• Lead several successful running projects such as community interviews, a contributing writer feature, and an upcoming digital product
  • Smarketers Hub®
    Member
    Smarketers Hub® Oct 2022 - Present
    A collective of smart marketers learning, connecting, and building strong careers. Join our community and never miss out again
  • The Heritage And Cultural Society Of Africa Foundation:The Hacsa Foundation
    Digital Advisor
    The Heritage And Cultural Society Of Africa Foundation:The Hacsa Foundation Apr 2021 - Dec 2023
    Accra, Greater Accra, Ghana
    HACSA is an NGO targeted to reunite the African diaspora and highlight the Importance of heritage and culture for socioeconomic development, within the framework of women’s empowerment, environmental protection, and UN sustainable development goals). I produce engaging media content for diverse promotional purposes, I populate content on the website to help optimize its relevance in various search engines and stay primed with current news around Africa and the African diaspora to engage the community
  • African Women On Board
    Engagement And Communications Associate
    African Women On Board Nov 2021 - Aug 2023
    Lagos, Nigeria
    • Planned and executed events globally, from ideation to thank you emails, which gathered over 2000 guests in at least 7 countries like the just-ended Africa Soft Power Summit 2023• Created communication and marketing strategies for new products, launches, and promotions.• Maintained consistency across all communications outlets - bi-weekly newsletters (Average open rate of 35% MoM), social media (200% increase in Instagram impressions, and Website (60% increase in page views).• Formulated policies and procedures related to public information programs, working with public relations executives.• Prepared, directed, and coordinate marketing activities and policies to promote products and services, working with advertising, and promotion managers.• Reinforced brand awareness through strategic social media channels, targeted events, and email campaigns.
  • The Bridge Empire Consultancy (Tbec)
    Junior Marketing Manager
    The Bridge Empire Consultancy (Tbec) Jul 2019 - Aug 2020
    Lagos , Nigeria
    An educational consulting where I moved from Telesales to Junior Marketing manager in less than 6 months and met various sales target aligned to the company's goals
  • Fabricsng
    Community Manager
    Fabricsng Jan 2019 - Jun 2019
    Lagos, Nigeria
    A tech-enabled textile organization. This was my first experience with brand management which launched my career in the creative community. I wrote blogs with fashion tips for the website that helped engage the community, I also managed the online community through Instagram and Facebook and represented the brand in events like Social media week and TechPoint Build where I harnessed lessons learned to foster growth in the business and my personal skills.

Gift Arku Education Details

Frequently Asked Questions about Gift Arku

What company does Gift Arku work for?

Gift Arku works for Smile Id (Formerly Smile Identity)

What is Gift Arku's role at the current company?

Gift Arku's current role is Product, Content & Social Media Marketing.

What is Gift Arku's email address?

Gift Arku's email address is gi****@****ard.org

What schools did Gift Arku attend?

Gift Arku attended University Of Ghana, Treford.

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