-Overhauled Maji Zima Website that now includes nearly 3000 user views (up to 58% since November 2022); generating over 5% increase in bottom-line profitability. -Authored monthly blog posts with a minimum of 800 words which doubled readers and generated over 10,000 page views in 6 months and helped boost Search Engine Optimization metrics by 54%-Streamlined brand-building initiatives, resulting in a 25% increase in brand awareness within the target audience.-Enhanced the organization's image by effectively communicating its culture, work, sustainability programs, and future events, leading to a 30% improvement in brand perception.-Implemented communication strategies to improve internal and external communication, resulting in a 20% increase in employee satisfaction and a 15% improvement in stakeholder trust.-Identified and forged partnerships with 5 organizations aligned with our vision, core values, and mission, resulting in successful collaborations on multiple projects.-Successfully planned and participated in 4 organization events annually, ensuring seamless execution and high attendee satisfaction.-Maintained adherence to the organization's quality service standards, resulting in a 20% increase in stakeholder satisfaction and lasting goodwill.-Produced engaging content for social media channels and local media outlets, resulting in a 40% increase in social media engagement and media coverage.-Produced annual newsletters highlighting ongoing projects and their impact, reaching a subscriber base of 5000 and garnering positive feedback from stakeholders.

-Researched and wrote 10+ industry-related articles, driving a 30% increase in website traffic.-Conducted keyword research and implemented SEO strategies, resulting in a 40% increase in organic search traffic.-Analysed data, identifying consumer needs and recommended new topics, resulting in a 20% increase in audience engagement.

-Developed and executed marketing plans to drive sales, resulting in over 3,500 leads within 6 months.-Growing the social media following numbers by over 120% in less than 6 months organically-Utilised consumer insights to identify and create the customer journey aligned to the target buyer to improve the effectiveness of campaigns which increased lead generation by 23%-Brainstormed with the sales team HOD to create lead-generation tactics that improved conversion rates by 73% YoY. -Implemented SEO/SEM, email marketing, social media, content creation, A/B testing, and optimization-Created flyers, posters, logos, pamphlets, and other promotional materials, which attracted 10000+ customers’ attention in the first instance. -Led sales and marketing integration to establish two-fold best practices that improved customer service and response times.

-Increased conversions by 145%, CTR by 50%, and social web referrals by 40% in the first six months.-Oversaw social media training programs for all company departments. Weekly content and strategy programs helped realise a 15% average monthly growth in social presence. -Collaborated with an advertising agency, and authorised partners in industry research, and marketing campaigns.-Published 60 articles that contributed 242,934 page views and 161,506 sessions to the website-Published engaging content that generated 139,936 sessions, brought on board 57,369 new users and increased the number of social media followers on the Cheki Kenya Platforms by 158% on Instagram, 8% on Facebook, 190% on Linkedin and 14% on Twitter

During my tenure as Digital Marketing Manager at Expert World Kenya from April 2020 to August 2020, I successfully implemented various strategies and achieved significant results. Here's a quantification of my key achievements:-Increased traffic and leads: Implemented targeted digital marketing campaigns that led to a 50% increase in website traffic and leads by the end of the project duration.-Published engaging content: Developed and published engaging content, including articles and blog posts, which contributed to a 37% increase in website sessions by the end of the project.

-Designed, executed, and optimised digital marketing campaign on Google AdWords; led to a 20% increase in ROI -Led full redesign of the website with findings from customer segmentation and competitive research, increasing website leads by 200% -Created and grew 5 social media platforms increasing the online presence of the brand-Editing and publishing over 200 videos for the Jisort YouTube channel providing sufficient training materials for Jisort clients and increasing brand visibility.

I developed designs for educational illustrations, including print materials, Animations, brochures, flyers and banners that helped to improve e-learning experience and promote the organisation. I worked with the communication team to create and manage the PR & Communications annual calendar to ensure we were up to date on emerging trends and important events. I prepared social media posts that were used to create brand awareness and increase engagement with the followers. Key Achievement-Successfully worked with my team on the e-learning projects to make them more user-interactive using animated snippets

My role was to create content for online publication, coordinate images and layout to ensure proper presentation during training. My other roles included developing advertising strategies and later on executing the plans from start to finish successfully and overseeing the phases of video production from for all the training from pre-post productionAchievement-Managed to edit over 20 videos that were used as instructional learning materials to improve STEM subjects’ training at CEMASTEA.

I supervised academic work of students in multiple levels of English language instruction including grammar, modern literature and composition. My other roles included establishing appropriate deadlines and providing complete instructions for reading assignments.