Matthew Giggengrove Email & Phone Number

Beverly, Nj, Us

New York City Metropolitan Area

Leading international digital marketing throughout the globe for renowned beauty, sporting & apparel brands that have spanned a diverse portfolio including brands such as: Aerie, American Eagle, J. Crew, KUIU, Levi's, L.K. Bennett, Original Buff, YETI.

New York City Metropolitan Area

Greater New York City Area

Edison, Nj

- Managed all digital marketing acquisition initiatives (paid search, display, retargeting, social, SEO, content, partnerships), ecommerce & merchandising strategies that raised product margin , annual revenue, and met annual marketing budget- Developed & launched mobile optimized site and go-to mobile marketing acquisition strategy increasing mobile AOV, conversion, & annual mobile revenue- Overhauled entire email marketing strategy; replatformed email service provider, redesigned emails for mobile, and launched new segmented automated marketing campaigns (welcome, add-on, loyalty, cart abandonment, browse abandonment, suggested) to increase annual email revenue by more than double- Merchandised on-site product marketing mix and optimized digital marketing strategy of over 3M SKU catalog to improve profitability & increase annual margins- Relaunched Homeclick Pro (B2B business) website to improve design, usability & competitive advantages utilizing to increase annual revenue- Developed in-house paid search management utilizing Doubleclick, adjusted & optimized campaigns to lower quarterly cost, and increase ROI by maintaining revenue - Created full reporting suite across entire business to manage and measure all KPIs for the business and serve as the executive dashboard analyzing marketing P&L as well as profit margins- Owned all areas of ecommerce management, digital retention, and acquisition marketing including negotiated contracts for with digital platforms, system integrators, 3rd party vendors & digital agencies

Edison, Nj

- Managed all search engine optimization tactics including on-site optimization, backlink acquisition, and content marketing- Optimized and managed all retargeting advertising to increase revenue as well as increase profit margins- Designed & coordinated promotional creative across website, display and email marketing- Reduced product line launch times by developing new back-end management system in coordination with IT team- Trained overseas company in new back-end data management system, coordinated with merchandising team to launch product lines quickly while upholding standards- Researched and coordinated strategic partnerships- Managed and developed a variety of web development projects

Jersey City, Nj

• Updated marketing direction of all e-commerce departments across multiple online retail sites• Defined new departments & eliminated under performers to increase conversion• Created templates for products to improve aesthetics & improve search engine optimization• Defined expectations of department and individual roles of employees• Improved communication and teamwork with IT & purchasing departments • Analyzed processes and developed solutions to increase productivity of department• Improved department with clear goals, communication & performance acknowledgment• Transitioned to marketing analyst

Edison, Nj

• Launched new products across several categories and various e-commerce websites• Updated media and information on website to fix errors and improve marketing materials• Managed taxonomy and merchandising for appliance and outdoor retail segments• Trained new employees on company policies, best-practices & strategy• Promoted to manager of department to improve marketing & merchandising

Bridgewater, Nj