Plan, organize and implement large-scale marketing campaigns and public relations activities for shopping mallsManage social media platforms, support content planning and strategic campaignsMonitor project timeline with agencies for joint malls campaigns, loyalty programs and leasing marketing mattersCo-ordinate joint promotions and sponsorship with business partners and tenantsLiaise with tenants to develop and maintain good business relationshipAssist in the preparation and production for a range of marketing materials and administrative matters

Communicate with clients, design marketing ideas and produce valuable content for clients proactivelyPrepare and monitor the marketing budget and allocate resources wisely to ensure smooth implementation processOversee the end to end marketing projects/events, liaise and manage external vendors (Designer, construction company, models, KOLs, artists, tenants, workshops…etc.) as well as internal parties for providing the timely servicesOrganize events related details, e.g Market research, budget control, performance ideas, decoration, design, artists or KOLs invitation, promotion, advertising, MC script, event rundown, press release, event happenings, catering, event materials, post-event follow upDeploy successful marketing campaigns and own their implementation from ideation to executionRich connections with over 200 helpers & 100+ models, KOLs and promotersKey clients: Hopewell, MTR Malls, Hong Kong Airport Authority, Sun Hung Kai, LINK, Sino Group, Paliburg Holdings Ltd., PMQ, Lee Tung Avenue, UA cinemas, Red Cross & HKBU etc.

Managed social media accounts and content postingDeveloped a social media strategy to increase brand awarenessAll operation activities of online shop - Zalora HK,MY,SG marketProduct content developmentNew season product buyingManaged online sales performance, promotion, Ads campaignTo develop and implement the marketing plan, media plan & budget planClothes Sponsorship with potential Artists as KOL / Bloggers/ StylistsDesign POP for in-store promotion and displayCommunicated with landlord regarding mall promotion, store operationIn-store VIP eventPrepare press release

Organize brands events such as opening event, CRM event etcSupport and monitor products shootingPrepare presentation materials such as marketing plan, promotion plan, monthly clipping report and expenses reportPrepare the report to overseas clients (e.g S.T Dupont, Harvey Nichols, Tommy Hilfiger, Brooks Brothers, Beauty Avenue etc)Handle digital marketing such as Facebook, Weibo, Website (content, general setting and customers enquires)Prepare press releaseWork closely with in-house production to produce POP, Poster and eDM for the retail stores

Provide check-in service to passengersIssue boarding pass and assist passengers boardingSolved passengers' problems and enquiry