Hi, I’m Gigi, Co-Founder of a venture studio: Unknown Ventures (Yes, I finally made the leap after years of freelancing).Why? Because I want to scale what I do and deliver real quality to impact-driven founders. Too often, I’ve seen marketing services that lack depth, strategy, or impact—and I’m here to change that.Our founding team has worked with 100+ startups and scale-ups, such as Canonical, Journee, and Fractal but also has worked with the world's biggest enterprises - H&M, Nike, Macy's, Unilever.We've learned a crucial truth: in today's world, your product strategy is as important as your distribution strategy. So don't be the founder who, quote-unquote, "has no time for marketing right now, whilst adding 10 new product features."And that’s why we’re here, to give your product the distribution it deserves. It starts with your brand. Your marketing. But also, ensuring great leadership and a culture of excellence. That’s how you beat the odds.PS: We know, just like you, that most startups fail. But hey, we help you beat the odds and keep you off that list — because the world could really use a few more big ideas that actually make it!My leadership mantras:"Bring your whole self to work" - establish a safe culture to create high-performance teams.Prioritise compliments over criticism.Create forward momentum by questioning ourselves regularly: "What would be the ideal state?"In addition, a little bit more about me. I am an enthusiastic reader (actually quite the nerd) - I love to read about the future, politics, finance, and impact investing. I find inspiration in books such as "Good Power" by Ginni Rometty and "The Psychology of Money" by Morgan Housel. Additionally, I am a mega gym rot so for a lil balance I do yoga and meditation. Don't ask me for my hobbies, my intellectual curiosity is my hobby - but I do am planning to do my first Hyrox next year!Want to explore working together? Let's chat!