With over a decade of driving transformative digital campaigns for iconic brands like McDonald's, Adidas, P&G, Pernod Ricard Prestige, and General Motors, I am the Vice President of Celebrity and Influencer Marketing at Narrative + We Are Social. I lead our influencer and celebrity talent practice, designing and executing innovative marketing strategies that leverage cutting-edge trends and data-driven insights.My expertise spans crafting high-impact campaigns, from orchestrating talent for Super Bowl commercials to engineering viral TikTok strategies. I excel at integrating storytelling across paid, earned, and owned media channels, co-creating with influencers, ensuring dynamic audience engagement and maximizing brand visibility. Passionate about elevating brand narratives, I thrive on creating compelling connections in today’s fast-paced digital landscape.