• Conducting the course inauguration and explaining the course structure and learning path to the participants.• Make an introduction to each program module at the beginning of every module, explain how it connects with the rest of the modules and introduce the regular resource persons for the respective module.• Coordinating the open Q&A sessions at the end of every module.• Conducting periodic group mentoring sessions for program participants (4 sessions per batch per PC).• Accepting follow-up questions from students and coordinating with regular resource persons to get answers. Helping the students apply their learning in practical work scenarios.

• Serves as the Key Account Manager for Coca-Cola Sri Lanka Brands. • Create and evolve overarching Digital Marketing planning for Coca-Cola Sri Lanka Brands, while leading to effective and timely implementation.• Idea generation and Digital innovations for Coca-Cola Sri Lanka Brands with Content Aggregators.• Uncover opportunities for business growth of Coca-Cola Sri Lanka Brands outside of the core channels. • Social listening and crisis management where necessary (providing innovative solutions to complex, multi-faceted problems).• Control Brand budgets and ensure Digital Campaigns are delivering the expected performance• Management of stakeholder and client expectations.• Collaborative cross-departmental operations/working.• Communication at all levels, particularly in relation to strategic execution.• Analyze and report on campaign and channel performance.

• Served as the key point of contact/Account Executive; providing Digital Marketing solutions and advice for reputed NESTLE Brands (such as Milo, Nestomalt, NESCAFE, Milkmaid, Nangrow and Ceregrow), Maliban Biscuits, Dairy and Agri Brands, and Celinco Life Brands.• Coordinated with client Marketing Teams, Production Teams and other external agencies in planning and executing Digital Marketing. • Developed insightful, targeted Digital Marketing campaign strategies. • Executed branding and performance-driven Digital Advertising campaigns.• Involved in Digital Media buying and negotiations with 3rd party publishers and content aggregators. • Involved in Event Management and Digital Productions for the clients. • Effective collaboration with the Paid Media Teams to execute Digital Advertising Campaigns. while Controlling Digital Marketing budgets and ensuring campaigns are delivering the expected performance.• Effective collaboration with the Development and Design Teams to design and implement Social Media Applications and Creative Development. • Effective collaboration with internal and Client Finance Teams in invoicing and collecting outstanding payments.• Weekly, monthly and quarterly reviewing and reporting of Digital Marketing Campaigns (providing critical analysis and constructive feedback.

• Served as the key point of contact/Account Manager for the clients such as DFCC Bank PLC, Yamaha Music Center, Mike Audio, Oxford College of Business, OCTA Sri Lanka, ICTA Sri Lanka. • Developed and executed Social Media Marketing (SMM) strategies and concepts for Clients. • Developed and executed SM advertising (PPC) strategies and concepts for Clients.• Developed and managed Social Media campaigns and activations.• Social Media Optimization (SMO) with other Digital Channels (Web, Google PPC). • Continuous monitoring and control of Social Media Brand Pages.• Weekly, monthly and quarterly reporting with critical analysis and constructive feedback in order to support the Client’s Decision-Making process.

• Served as the Content and Campaign Planner for the clients such as DFCC Bank PLC, Yamaha Music Center, Mike Audio• Developed Social Media Campaign Ideas and Concepts for Clients. • Developed Media Plans and Implemented Social Media Advertising. • Developed and managed Social Media events and activations. • Continuous monitoring and control of Social Media Brand Pages.• Weekly, monthly and quarterly reporting with critical analysis and constructive feedback in order to support the Client’s Decision-Making process.

• Created and executed SAP Bill of Material (BOM) in Nike/Umbro merchandising process.• Created and executed SAP Purchase Orders (PO) in Nike/Umbro merchandising process.• Generated SAP Reports in Nike/Umbro merchandising process.• Confirmed Purchase Invoices (PI) in Nike/Umbro merchandising process.• Coordinated with Nike/Umbro International Suppliers to ensure the deliveries. • Coordinated with MAS Active Commercial Teams to manage Production Lines.• Coordinated with MAS Active Production Plants to manage Production Lines.• Coordinated with MAS Accounts Payables to make International Payments. • Reconciled the Price Variances on SAP in Nike/Umbro merchandising process.• Care Label and Hang Tag ordering on SAP in Nike/Umbro merchandising process.• Coordinated plant Team Members to manage Production Lines.

• Checked supplies, re-stocked Long-Life and Perishables, ensured refilling and requested order changes based on the needs.• Trained and mentored new employees to bring them up to speed while working with established employees to improve performance.• Monitored customers, resolved customer inquiries and performed customer services related to Long-Life and Perishables.• Involved in Retail Marketing, Store branding, merchandising and special offer management.• Generated stock reports and ensured continuous stock monitoring.

• Organized and coordinated Brand Promotions, Launch/Re-launches, Brand Building and Brand Management Activities with senior Brand Managers for popular Unilever Brands such as Pears, Surf Excel, Sunlight, Rin and Comfort.• Involved in Marketing Planning and Strategy Development for Unilever Brands.• Conducted Market research while coordinating with Research Agencies like Nielsen, LMRB. • Coordinated with Marketing Agencies for Media and Activations.• Involved in Customer Service and Public Relations.• Coordinated Merchandising, Category Management and Logistic Operations.• Data Processing, report generation and Analyzing.