Minor Digital Nomads
Breda, Noord-Brabant, Netherlands
Completed a program of 8 courses (partly in Granada) to specialize in online marketing and business development. Applied this knowledge to my new poster business, whose potential was validated through target audience and competition research. I created a branding manual & designed social media posts that comply with it. I used Photoshop, Lightroom, and AI to optimize product photos. Built a website using HTML, CSS, and Bootstrap, then optimized it through keyword analysis, website crawls, and backlink analysis. I gathered website data using Google Analytics by creating custom reports, metrics, dimensions, and events, displayed in Lookerstudio. All of this came together by applying sales techniques when selling the posters, such as The Pie, sales drivers, Rose of Leary, and more.