Marketing Digital e Vendas.Gerente Comercial responsável pelos Canais Digitais, Jornada do Consumidor e área de Pesquisas.

Ecommerce manager responsible for Pure Players, Quick Commerces, E-Groceries and New Digital Channels.

New Business Manager responsible for three B2B operations at Americanas: VEM Conveniência (BR Mania Convenience Stores), Loyalty Programs and Gift Cards Department:Accountable for the operation of the VEM Conveniência website (a corporate sales portal aimed at supplying BR Mania franchises, the largest chain of gas station convenience stores in Brazil), and all marketing and commercial strategies (from CRM, commercial campaigns in alignment with industries, marketing campaigns and… Show more New Business Manager responsible for three B2B operations at Americanas: VEM Conveniência (BR Mania Convenience Stores), Loyalty Programs and Gift Cards Department:Accountable for the operation of the VEM Conveniência website (a corporate sales portal aimed at supplying BR Mania franchises, the largest chain of gas station convenience stores in Brazil), and all marketing and commercial strategies (from CRM, commercial campaigns in alignment with industries, marketing campaigns and website performance).In Loyalty, I am responsible for all programs (redeeming points/miles with Livelo, Santander Esfera, Tudo Azul, among others). Responsible for commercial strategies, campaigns and promotions, Trade calendar, as well as ensuring the operation is always connected (working together with the Tech teams accountable for the development and support of the APIs integrating the product catalogs).I am also responsible for the gift cards department, a commercial area focused on sales strategies, managing a team of Key Account Managers responsible for the main gifting companies accounts as well as incentive and promotion agencies, developing hunting strategies for new customers and farming, to serve top resales clients and loyalty and incentive partners. Also, in charge of the GTM and RTM strategies to increase Americanas gift cards sales and market share. Show less

Responsible for supporting key clients, monitoring both sales and operations, focusing on Direct Channel (Pure Players and E-Retailers) customers. I managed the main L'Óreal Brazil accounts during the expansion of the E-commerce in the Cosmetics Division, being responsible for making them the accounts that most contributed to the growth of the division in 2020.Experience in development of annual planning, alignment of the company's strategies to the growth and ambition plan of our… Show more Responsible for supporting key clients, monitoring both sales and operations, focusing on Direct Channel (Pure Players and E-Retailers) customers. I managed the main L'Óreal Brazil accounts during the expansion of the E-commerce in the Cosmetics Division, being responsible for making them the accounts that most contributed to the growth of the division in 2020.Experience in development of annual planning, alignment of the company's strategies to the growth and ambition plan of our brands and clients - leading Business Review and JBPs. Strong transversal performance with the Marketing, Operation (Supply, Customer Care, Demand Planning, Transport and Factory), Medical Visiting, Financial, BI and Training teams, also in preparation of reports to provide detailed account’s information, market research and competitive analysis. Show less

Responsible for ensuring the execution of the marketing plan for the E-commerce of key customers in the direct channel, and customers served in the indirect channel - covering from the assortment of products, suggestion of orders, alignment of the marketing calendar with trade marketing, execution of the digital marketing campaigns, digital media strategies, expansion strategy in Marketplaces, usability and User Experience (UX), perfect store online (PSO) and measuring and monitoring the… Show more Responsible for ensuring the execution of the marketing plan for the E-commerce of key customers in the direct channel, and customers served in the indirect channel - covering from the assortment of products, suggestion of orders, alignment of the marketing calendar with trade marketing, execution of the digital marketing campaigns, digital media strategies, expansion strategy in Marketplaces, usability and User Experience (UX), perfect store online (PSO) and measuring and monitoring the performance of digital media with KPIs of each campaign in each client.I also worked in the opening of the brands' online stores for sale through their own website and in the main Marketplaces (Meli, Amazon, Americanas, Magalu, etc), from the definition of the Go-to-Market strategy, CRM, UX, operational execution, commercial negotiations and control of the main KPIs. Show less

Accountable for ensuring control of the Commercial Management department of the Active Cosmetics Division of L'Oréal Brazil, it's P&L and Pricing strategies: budget and forecast; correct allocation of expenses, analyze the evolution of the budget execution; encourage other managers in order to optimize the efficiency of the activities carried out by the area: focus on the use of management tools for budget/trend simulations; pricing strategies of products and new launches; P&L accuracy, it’s… Show more Accountable for ensuring control of the Commercial Management department of the Active Cosmetics Division of L'Oréal Brazil, it's P&L and Pricing strategies: budget and forecast; correct allocation of expenses, analyze the evolution of the budget execution; encourage other managers in order to optimize the efficiency of the activities carried out by the area: focus on the use of management tools for budget/trend simulations; pricing strategies of products and new launches; P&L accuracy, it’s margin control and analyses;Commercial alignment meetings with the division's commercial account managers and client teams to build the business plan and JBPs, define objectives, ambition and negotiate prices and orders. Produce monthly and annual financial closing reports, follow-up of commercial investments by client, E-commerce reporting, construction of the business reviews and JBPs for the division's biggest clients, monthly calculation of the biggest clients' margin. Show less

Financial and commercial consolidation of the company's business focused on generating reports for the board, acting in:Accounting: Integration of accounting entries; Supervision and accounting analysis of equityaccounts; Support for bank reconciliation; Supervision and analysis in the calculation of taxes; Supervision and monitoring of trial balance sheets, balance sheet, income statement, financial statements, inventories, monthly closings and calculation of results;Financial:… Show more Financial and commercial consolidation of the company's business focused on generating reports for the board, acting in:Accounting: Integration of accounting entries; Supervision and accounting analysis of equityaccounts; Support for bank reconciliation; Supervision and analysis in the calculation of taxes; Supervision and monitoring of trial balance sheets, balance sheet, income statement, financial statements, inventories, monthly closings and calculation of results;Financial: Supervision and analysis of Cash Flow, Control of Revenues and Expenses, Accounts Payable and Receivable, and Billing and Tickets; Monitoring the cash position;Controllership: Consolidation of construction figures; Financial closing routines and Report tothe board through monthly and quarterly reports; Monitoring of financial and accountingprocedures; Monitoring of the Financial Result Expected X Realized; Supervision and analysis ofmanagement report accompanying Income and Expenses. Show less

Management support in the financial activities inherent to the FPSO operation - Production Platform; monitoring and control of costs; preparation of annual budget; elaboration of new proposals (market studies); assistance in preparing Project Finance for projects; support in the project financing compliance process; study of economic and financial modeling for investment analysis; Cash flow projection; performance in Financial Statements and preparation of financial and management… Show more Management support in the financial activities inherent to the FPSO operation - Production Platform; monitoring and control of costs; preparation of annual budget; elaboration of new proposals (market studies); assistance in preparing Project Finance for projects; support in the project financing compliance process; study of economic and financial modeling for investment analysis; Cash flow projection; performance in Financial Statements and preparation of financial and management reports.Trainee Program with Rotation between different areas of the company to achieve a complete view of the oil and gas market, going through new businesses (study and entry into a BID), Investment phase (CAPEX) and operation phase (OPEX). Show less

Monitoring of macroeconomic scenario and topics of interest to Trade in Goods, Services and Tourism; organize and update database of indexes and economic data; assist in the analysis of the entity’s research, and market indicators; update Fecomércio-RJ expectations in the Focus System of the Central Bank of Brazil; technical support to the Superintendence of Economics and Research in the daily demands of the area; review and update press releases, conjuncture analysis, opinions, technical… Show more Monitoring of macroeconomic scenario and topics of interest to Trade in Goods, Services and Tourism; organize and update database of indexes and economic data; assist in the analysis of the entity’s research, and market indicators; update Fecomércio-RJ expectations in the Focus System of the Central Bank of Brazil; technical support to the Superintendence of Economics and Research in the daily demands of the area; review and update press releases, conjuncture analysis, opinions, technical tables and graphs. Show less

Back-office at the principal investment funds, giving direct support to the trade teams in daily operations; control and verification of the calculation of investment fund quotas, matching of fund operations with counterparties (custodians, B3, brokers and administrators), control of investment funds' cash flow; control of the funding framework; fund compliance and investor relations; organization of management reports for the board and investors; updating of investment sheets; organization of… Show more Back-office at the principal investment funds, giving direct support to the trade teams in daily operations; control and verification of the calculation of investment fund quotas, matching of fund operations with counterparties (custodians, B3, brokers and administrators), control of investment funds' cash flow; control of the funding framework; fund compliance and investor relations; organization of management reports for the board and investors; updating of investment sheets; organization of institutional macroeconomic reports in addition to administrative activities related to the maintenance of investment funds. Show less

Implementation and coordination of FGV Jr.'s Enterprise financial área.

Implementation of the Business Management system (ERP) in the company's customers. Adequacy of customer processes to the system and training in the use of ERP, that is, navigation in the product, use of the system and its tools, such as filters, queries, reporting, Business Intelligence (BI), CRM and management analysis (Costs / Profitability).