Sales And Research Coordinator / Live Broadcast Floor Manager At Kron-Tv
Current● Develop comprehensive sales packages, one-sheets, media kits, rate cards, and advertisingcampaigns to drive revenue and enhance brand visibility● Execute campaign strategies including new campaign launches, keyword research, audienceexpansion, geo-targeting, and flighting● Conduct in-depth market research to uncover trends, analyze audience behaviors, and evaluate thecompetitive landscape within the local news market● Utilize tools like Nielsen and Comscore to analyze viewership data, providing actionable insights fornews programming and advertising strategies● Leverage statistical tools, notably Excel, to dissect extensive datasets and extract actionable insights todrive strategic decisions● Identify and analyze the television market to predict shifts in viewership patterns and contentpreferences● Segment audiences based on demographic, psychographic, and behavioral attributes to gain a deeperunderstanding of viewer preferences● Craft compelling data visualizations, such as charts, graphs, and dashboards to communicate complexdata to diverse advertising consultants● Foster collaboration between media sales and broadcast operations to streamline day-to-dayoperations, enhance sales opportunities in live TV sponsorships and packages, and consistently meetclient expectations● Coordinate and manage guests’ appearances for live television shows, while building and nurturingrelationships● Direct and coordinate live television broadcasts, ensuring smooth execution of production plans andmaintaining high broadcast standards