Muri Lelu is a luxury beauty brand bottling the magic of cannabis. Our clean beauty luxuries unlock the plants' beautifying benefits, pairing its unmatched antioxidant, anti-inflammatory and anti-aging powers alongside clinically proven actives for science-backed results. Muri Lelu has been featured in Vogue, Allure, InStyle, Departures, Food & Wine and more. Find us in stores nationwide at The Detox Market, Thirteen Lune and The Standard Miami.

Brand development, consumer insight, influencer/partnership, content strategy and digital marketing consulting for brands and agencies. Clients: work x work (META Sustainability, On Air Fest), Ché Creative (Pernod Ricard), Métier Creative (LiveTinted, Ulta, Calvin Klevin, Sloane Stephens), Accompany US (Nespresso)

Oversaw strategic output for projects spanning brand development, campaigns, content strategy, ambassadorship, programming and partnerships. Managed and mentored a team of junior strategist and freelancers.Key Clients: Miami Design District, Augustinus Bader, Merit, Saie Beauty, CHANEL Beauty, Disney.

Fancy is the place for you to discover and buy amazing things curated by our global community.

Developed and executed merchandising, content and marketing strategies for all integrated digital commerce initiatives, including shoppable content and co-branded/exclusive merchandise.

Managed development, outreach and execution of partnership opportunities that supported traffic, subscriber acquisition and brand awareness/activation goals. Partnership programs implemented included sweepstakes, web traffic trades, events and influencer campaigns.

Ideated and created all sales marketing and cross-promotional marketing/social media plans.