Subject:Consumer PsychologyPsychology of TourismResearch Methodology

Responsible in production, content creation and QC-ing all digital Product

As creative director my role is to manage all creative process, from planning to executing. I also supervise all creative content that engage with client.

I did a research collaboration between Lancaster University and Exterion Media. We research about 'high street consumer mindset' that take place at three different size of high street small high street at Lancaster, Preston (middle) and Manchester (Biggest) High Street. We use eye tracking, lexical test and vox pop interview for our research method.

My role is to manage consumer insight with the product that have been created. I also engage with consumer so the product fit with the market.