Professional Photography

As an APPLE PRO I drive sales by designing complete solutions with Apple and complementary product-service offerings. I demonstrate and advise how customers can integrate technology into their homes and scale solutions across small to medium size businesses and educational institutions. A PRO demonstrates a real passion for technology to become the go-to resource across the store for our Hardware, Software, and Services. I use knowledge about Apple technology, technical expertise, and creativity to meet customer needs and stay up to date on new information, product and service offerings, and company initiatives, by using internal tools and resources, on-the-job experiences, and peers. I also partner closely with store leadership, Global Retail Support, and peers within your Region. The PRO will identify emerging technology and consumer trends and share how the team can use those insights to develop new sales opportunities and maintain technology industry knowledge and macro-movements within verticals to anticipate how technology can be utilized. I also will lead and assist with briefings, provide recommendations for deployment and set up, and identify when to pull in additional support. The Pro mentors others in the Product Zone on specialized product knowledge and purchasing options, including financing and carrier contracts and shares practices on ownership and customer loyalty within the Product Zone and with the larger store team. The Pro maintains expertise in all Apple products and services (in store and online), our ecosystem, and many third-party products to offer complete solutions while actively approaching and engaging with our customers to understand their needs and present customized solutions. The Pro brings Apple solutions to life through demos, personalization, and answers to customer questions. Build memorable experiences that showcase the benefits of Apple products.