 Optimized technology budget by streamlining manual testing processes, integrating ecommerce and ERP endpoints, and automating data science work􀏐lows, achieving a 30% efficiency boost. Enhanced customer engagement and experience, further improving interaction across various platforms and touchpoints. Architected and implemented an automated ETL data pipeline, data warehouse modeling, and BI dashboard reporting, ensuring adherence to enterprise architecture standards. Developed comprehensive IT business cases, leveraging business acumen to drive strategic IT architecture and development initiatives. Led digital transformation and big data analysis projects using Snow􀏐lake, Google BigQuery, Google Analytics, and Azure Portal for Wing Tai Fashion and Wing Tai Asia. Coordinated with users, stakeholders, and vendors to identify digitalization opportunities and ensure regulatory compliance of system processes and outputs.  Oversaw business operations and third-party logistics inventory control, driving digital transformation in marketing and customer engagement. Analyzed customer buying behavior through automated ETL pipelines, data science processes, and data visualization using Microsoft Power BI. Secured regulatory and security compliance for new and existing system processes, ensuring robust and secure IT operations. Designed and deployed system architecture and applications on Azure, utilizing Containers, Functions, and Snowflake, ensuring regulatory and security compliance. Modelled data using Snow􀏐lake and Google BigQuery, leveraging Python, Pandas, GitHub, Azure Container Libraries, and CI/CD pipelines for version control. Optimized data modeling and visualization processes, providing actionable insights from complex data sets and improving overall data analytics capabilities. Delivered high-impact business intelligence reports and dashboards, facilitating data-driven decision making and strategic planning.

 Consult on SDLC processes and tools, ensuring integration of architectural standards and methodologies. Develop and implement a business architecture strategy tailored to mutual funds, encompassing situational analysis and motivation scenarios. Apply structured business architecture methodologies for project development and improvement, ensuring traceability and governance aligned with organizational metrics. Set up and manage big data environments using SIEM, AI, Machine Learning, NLP, and various big data technologies to analyze investor behaviours and provide insights. Collaborate with investor and investment units through PMO solutions in .NET ASP, focusing on unit trust fund and PRS interactions. Target youth investor portfolios through innovative solutions like gamification for fund education via a new Mobile App. Implement eKYC procedures to comply with AMLA regulations, enhancing security and anti-money laundering measures. Visualize data using tools like Power BI and Preset to create actionable insights for stakeholders. Plan and manage projects to align with company goals and emerging business trends. Design comprehensive system architecture, data pipelines, and perform in-depth analysis for business process improvements. Analyze user behaviours for fraud detection, risk pro􀏐iling, and market trend identi􀏐ication, enhancing marketing and promotional strategies. Review system architecture and technical components, including coding, RESTful API integration, and data modeling for optimization. Successfully set up a big data analysis environment using advanced technologies (SIEM, AI, Machine Learning, NLP, Python, Elasticsearch, Cassandra, Apache Ka􀏐ka, Redis, Spark, Hadoop, AWS Redshift, EMR), providing significant insights into investor behaviours and system usage. Facilitated collaboration between investors and investment units through PMO solutions, driving ef􀏐iciency and engagement.

 Establish and ensure compliance with enterprise architecture standards and IT guidelines, fostering a robust and standardized IT environment. Lead the design and modeling of tactical architectures for project delivery, development, and support, ensuring alignment with business objectives. Manage and facilitate a review board to evaluate project proposals for architectural 􀏐it, optimizing resource allocation and project success. Coordinate the adoption of agile methodology across all departments, enhancing project efficiency and team collaboration. Analyze the current business and IT environment to identify critical deficiencies and recommend innovative solutions for improvement. Oversee daily operations, manage staff, and provide exceptional customer service, ensuring seamless IT support and service delivery. Implement DevOps modeling and practices, including continuous deployment and integration, to meet evolving business requirements. Direct IT enterprise software development and manage vendor partnerships, defining IT guidelines and overseeing IT management. Review enterprise architecture comprehensively, managing vendor relations, resource allocation, and change management effectively. Evaluate IT strategy regularly to align with business goals and budget constraints, collaborating with business units on process development and P&L management. Commence software design, data schema development, coding, testing, and delivery processes, aiming for high customer satisfaction and mission alignment. Oversee agile iteration review and improvement projects, ensuring continuous enhancement in project delivery management. Plan and manage project budgeting, scoping, and deliverables, ensuring successful project execution. Achieve an average of 113% of annual sales goals and increase key accounts by 35%, demonstrating strong sales and business development capabilities.