Missions : BMW - MediaPlus (2022 & 2023):- Lead and oversee teams and projects using JIRA for efficient delivery of digital projects- Perform Data Management and Analysis to enhance overall performance- Conduct testing and deployment of DriftRock, a tool facilitating connection of new leads to the client's CRMSephora (2022):- Conceptualize and design the Performance Data Dashboard- Develop automation using funnel.io as a data aggregator and Google Data Studio as the visualization toolMonPlanVoyage (2021):- Drive the digital transformation of travel agency activities into a prototype with corresponding documentation- Manage a team of 2 developers (Backend and Frontend) to successfully deliver the product using NodeJS and ReactJS

Tokenize micropayment of digital assets : access features, app, contents or services.Design, architecture and Configure Hyperledger Fabric, a LINUX fundation blockchain framework, backed by IBM.Develop SmartContract in JavascriptDeploy the permission based blockchain with kubernetes to the cloud and on premises.Develop the backEnd with NodeJS, Sequelize, PostgresqlDevelop in ReactJS and javascript the frontEnd, a chrome extension manifest v3.

Create and architect the platform from the ground upEngage in Product Management activities in collaboration with the CEOCollaborate with external partners for the initial front-end draft using PostmanSimultaneously develop the backend using NodeJSRecruit, train, and lead a tech team of 5 individuals- Initiate with the front-end team skilled in ReactJS and React Native- Introduce a trainee to the team- Hire a devops expert for deploying the project on AWS- Add 2 backend developers to the teamImplement AGILE methodology and use Trello to monitor and evaluate project and team progress

Client : Nissan Europe- Lead the digital performance team, overseeing coordination with OMD teams across Europe (France, UK, Germany, Italy, Spain, and 19 additional countries)- Supervise the adTech team responsible for executing Data projects, including Data Management Platform implementation and Dynamic Content Optimization based on signals- Formulate and implement a Digital Data-Driven Performance Strategy- Collaborate and communicate with Creative, CRM, and Audit agencies to ensure effective coordination and alignment.

Enrich digital ROI channels to increase lead generation through data-driven decisions on FIAT Chrysler Automotive Group.Lead data management systems (from collecting data to learnings) Manage Ad Technologies, Supervise full stack implementation and insight delivery.Liaise and coordinate activities with Accenture and a Central team.Animate a collaborative team of with 2 senior account directors, managing 10 experts of all digital channels.

Follow-up and develop digital revenuesManage Sales team and project management teams/Conduct digital annual strategyIntroduce brand content special operation, and social media influence.Open up client to programmatic display (RTB / Retargeting)Analysing media performance between offline and online campaign, consumer journey, digital channel attribution.Optimizing online acquisition strategy, maximizing ROI and volume.Adding to my experience new industries understanding :- sales in specialized store : Marks& Spenser, Brabantia.- telecommunication : SFR- Gaming : Ubisoft- Banking & Luxury : American Express

- Clients : Nike, IBM, Samsung, LG, Mondelez (ex-KraftFood CARTE NOIRE, COTE D'OR, MILKA...) Jaguar, Land Rover.- Launch e-commerce client acquisition of Tassimo and Tassimo Professional.- Build strategic parternership (ex. Allocine-Carte Noire, MSN-LG, Deezer-Hollywood, LaRedoute-Tassimo)- Managing media expert teams (Mobile ads, display ads, SEA, SEO, Tracking, social ads)