Gilberto A. Roncancio V. Email and Phone Number

• Leading Latam Demand and Sales Planning: Design, implement and evaluate the launch, products & categories’ strategies of the portfolio for the HC, PC and Beauty line to ensure performance, profits, communication and other objectives for Latin America (14 countries).• Leading Reporting and Insights: Sales, P&L, cost and stock control, assess trends market forecast (B2B), consumer mapping, BTL & ATL mixing of a 5MM USD/year budget, and trade-marketing execution due to brand rules and countries regulation.• Identify and propose commercial strategies for prices, volumes and target markets. • Activation of low movement inventory.• CRM managing, analysis and reportsSupport for Country, Brand, Marketing, Communications, Digital, Finance, Legal and Supply Department.

• Coordinate Andean Region Marketing & Sales Planning: Guarantee the implementation of the defined strategies, working with key stakeholders to ensure the objectives; identify and advice prices, volumes and markets combinations in order to secure profitability and growth of products and categories assigned.• Provide the sales and promotion team with the BI commercial tools and capacities required to carry out the promotional work, report standard and upgrade of the channel, field and selling point database.• Settle with the Groupers and Sales Managers to define and implement education plans for KOLs and Sales Force to guarantee knowledge and understanding of the differential attributes of brands, communications and countries regulations.• Client & Account CRM administration, CX based on regulators recommendations.• Produce statistical analysis for Business Intelligence, Marketing, Sales, Digital, Compliance and Supply Department.

• Develop market and customer insights; debug data on competitors’ tactics, prices, conditions, buying habits and demographics rating, evaluate methods for amassing info, including surveys, interviews, questionnaires among others.• Branding and advertising advising based on key figures and trademarks.• Implement tactics and metrics to assess the effectiveness of existing marketing, advertising, communications and sales programs.• CRM analyses and administration, Salesforce and Merchandising Rating.• Several accounts managing: SEO, SEM and Community Management.• Coordinate index and indicators presented to Managers and Presidency for optimal decision making. Statistical support to Sales, Marketing, Brand and Finance Department.

- Market Research.- Branding and Advertising Advising (BTL& ATL). - SEO, SEM and Community Management.- CRM Tiger® analyses and administration. - Coordinate statistics and indicators presented to management and presidency for optimal decision making. - Statistical support to the Marketing and Brand Department.

Analysis and control of production of the main floor, recommendations on the best product rates and timing of production, monthly closings and studies on effectiveness of the production cycle.