Gilberto Chacon Email & Phone Number

Los Angeles, California, United States

Supporting overall project oversight for select accounts and clients, including but not limited to budgets, project timeline and production team support

Los Angeles, California, United States

Responsible for maintaining client relationships, vetting new business opportunities, managing financial records, assisting in RFP and RFI development and owning small B2B and B2C events.Successfully supported budget formation, tracking and reconciliation for events of varying scale, catching discrepancies and spotting opportunties to right size.

Los Angeles, California, United States

Los Angeles, California, United States

Execute product development strategy specific to Hardline categories for global scale distribution. Home Décor, Plush, Pins, Ornaments and Collectible figurines/Art.• Collaborate with Owned and Operated, Planning, Sourcing and Product Design to curate assortments in a quarterly basis within an 18 month projected timeframe, from concept to production.• Create Item Set Up forms for all categories and input data into MAP and GRP for the creation of individual item skus.• Manage the clearance needs for licenses with legal for global distribution.• Oversee the development of packaging for select hardline categories, ensuring all product meets global standards and licensing across category IP’s.• Partner with sourcing to ensure product development is meeting target costs and aligning with overall strategy. • R&D to initiate new form factors and product types for the pivot into the growing Gen Z market share.

Los Angeles, California, United States

• Ensure accurate and consistent representation of product on both e-com websites.• Utilize FMP and Work Force to ensure samples, photo editing, copy write are reacting accurately and quickly to resolve discrepancies.• Direct communication with Buyer and Planning teams to ensure discrepancies are resolved efficiently.• Problem solve and provide effective recourse for discrepancies on website.

Los Angeles, California, United States

Oversaw national merchandise team and was the lead for sale management, brand specialists and merchants. • Developed implementation of the training and development component of Hudson Jeans to all points of sale, ensured all high-volume locations were updated seasonally, and all micro locations yearly. • Collaborated between 35+ Managers, Brand Specialists and Account Executives, provided strategic stock analysis and customer shopping trends to execute on macro level sales plans. Increased volume of select locations by up to 250 percent.• Achieved an 80% success rate in negotiating increased square footprint in locations. This resulted with increases in comparable sales. • Sourced props, fixtures and decorative elements for pop up shops and tradeshows, ensured all assets were delivered on time and with no issues.• Analyzed KPI’s for wholesale accounts and communicated successes and opportunities to the sales team, pinpointed accounts set for strategic growth, shifted assets from underperforming locations and prevented continued misallocation of inventory. • Managed the Los Angeles Showroom. Oversaw construction, design and building of the showroom during leadership transitions.• Reduced budged expenditures by 20% by collaborating with Director of Sales. Analyzed and based decisions on budget, training, and ROI Initiatives expenditures for major accounts.• Developed an off-price strategy that supplemented a need for increased stock within one account that is known for aggressive markdowns; helped secure growth within the account and provided a higher margin overall.

Greater Los Angeles Area

Provide support and help oversee national wholesale and specialty accounts with an emphasis on Wholesale accounts on the WestCoast. • Drove Hudson Jeans sales to outpace competitors in key locations, and reached the number one ranking in several men's accounts in Saks, Neiman Marcus and Nordstrom.

Greater Los Angeles Area

Primary contact for all wholesale channels in the region for brand directives and execution of merchandise and visual collateral.• Grew the Los Angeles wholesale market by a significant margin and marked as the visual MVP of 2017 for largest growth in territory. • Designed a growth strategy for Los Angeles that included a 180% increase in stock levels in select locations. Partnered with store management and district teams to secure correct square footprint and space to grow small store presentations in Macy’s to become large company branded shops. • Increased hard shop presence in Southern California from one to three within a year through achieving increased sales and providing a clear direction for continued growth after my departure from the company.

Southern California, Nevada, Arizona

Regional retail merchandiser and training representative.• Grew Macy’s Sherman Oaks from the number eight highest volume location to the number one wholesale account in volume for the West Coast, surpassing Macy’s Union Square two consecutive years.• Managed accounts in three states and Vancouver, Canada. Partnered with different levels of store management, which include Macy’s, Dillard’s, JCP, the Buckle, and The Bay.• Managed shop installs and developed accelerated growth in key locations.

Macy'S Beverly Center

Led development strategy for sales growth of the men’s designer division by direct contact with Buyer.• Achieved a 90% plan increase for 13 vendor partners and earned the distinction of being the only person to succeed in matching expected growth targets for all accounts in one year.• Increased the Hugo Boss account 30% in value in one year- surpassing volume of a direct competitor that maintained a 300% stock level advantage.

Los Angeles

• Responsible for training EVP Office staff on grassroots direct action organizing skills, monitoring Local, State, and Federal legislation and coordinating student initiated lobby visits/trainings and campaigns.• Director of marketing strategy for Get out the Vote efforts. Registered over 9,000 UCLA students for the Presidential elections.• Facilitated meetings with partner organizations to develop, review and update project plans and commit campaign goals.• Implemented comprehensive volunteer recruitment strategies and facilitated workshops for volunteers.

Washington D.C. Metro Area

• USSA is a national organization recognized at the federal level, which advocates on behalf of all students. It also serves to provide resources and trainings for students.• Kept track of legislation on federal level and developed messaging strategies for lobbying and educating communities on federal legislation. • Coordinated lobby visits to Washington DC and Sacramento which included travel arrangements, scheduling visits, and trainings for lobbyists.• Helped organize Legislative Lobby day for USSA, a nationwide lobbying effort and conference.• Led efforts to mobilize UCLA campus to advocate for education spending in the Federal Stimulus Plan, and secured increased funding for the Federal Pell Grant.

Los Angeles

• Assisted in budgeting, purchasing, reconciliation, and reports of over 15 accounts.• Prepared, researched, edited, and proofread documents per faculty request. • At request, designed logos and informational packets as needed for faculty and staff.