Web Development And Marketing Director
CurrentAt GC Termite Control Inc, a market leader in WDO & Termite solutions for the diverse San Diego county, I hold a pivotal role in shaping the company's online presence and digital marketing strategies:Digital Strategy Leadership: Entrusted with overseeing the entire digital realm of the company, I balance the dual roles of web development and digital marketing, ensuring our online presence is both robust and resonates with our target audience.Project Management & Quality Assurance: I actively manage and collaborate with subcontracted developers and designers, implementing rigorous quality control measures to guarantee each project aligns with our high standards.Web Design & Maintenance: From crafting compelling landing pages to constructing detailed customer portals, my goal remains consistent: to provide intuitive, user-friendly digital experiences.Holistic Digital Marketing: I strategize and oversee diverse marketing campaigns, from SEO initiatives to PPC campaigns. Additionally, I manage our presence on major platforms including Yelp, HomeAdvisor, Google AdWords, and Meta Ads, ensuring optimized visibility and engagement.Innovation at Forefront: Proudly, I steered the development of the company’s inaugural online portal. This sophisticated platform boasts features such as a scheduling system, online payment gateway, custom report generation, and an integrated Blog/CMS, streamlining our internal processes and enhancing customer experience.Continuous Optimization: While our website stands as a testament to stability and functionality, I consistently seek opportunities for refinement and updates, ensuring we stay current with digital trends and user expectations.