Senior global executive building an advisory and consultancy practice to help early and growth-stage brand-led companies accelerate, transform, and turn around their path to value creation.Extensive business strategy, general management and marketing background in CPG, delivering significant business transformations, building highly profitable, billion-dollar portfolios and global brands in challenging market conditions. Success in leading organizations through complexity, including turnarounds, restructuring, post-acquisition integration, and the establishment of new capabilities.PROFILEBusiness Transformation Leader: built profitable, billion-dollar businesses in diverse markets and organizational models. Expertise in turning around portfolios (i.e., Hair portfolios in Latin America), expanding global brands (Axe, Dove Men), and accelerating new brands.Strategic Growth Architect: pioneered strategic, operational, and marketing initiatives to develop businesses across multiple global markets. Devise, orchestrate and implement complex global programs, including product innovation and market expansion.Marketing Strategy: built cutting-edge brand-building capabilities in data-driven media strategy, influencer marketing, and e-commerce in multiple markets. Pioneered groundbreaking partnerships (e.g., Lollapalooza, Apple TV+) and sponsorships (e.g., NBA, The Six Nations) leading to multiple award-winning marketing strategies.Innovation Specialist: crafted and launched numerous $100M+ innovations, new technology platforms, new brands (e.g., Axe US, TRESemme Brazil), and large global brand revamps in 60+ markets. Managed end-to-end product development and supply chain.General Management: formed and energized cross-functional teams to drive top-line business growth, margin expansion, and cost reduction initiatives across the business. P&L ownership and business decision accountability in navigating complex turnarounds and post-acquisition integrations.Senior Advisor: Actively serving as a senior advisor at Turning Rock Partners, a private debt investment firm (i.e., deal due diligence and business strategy). Also providing advisory support to Bio Eutectics, a biotechnology B2B start-up (with a focus on commercial strategy).General Management | Business Transformation | Customer Engagement | P&L Ownership | M&ABusiness/Market Development | Portfolio & Brand Strategy | Progressive Marketing/eCommerceCategory/Product Innovation | Integrated Marketing Communication | Supply Chain Optimization