‣ I've worked with clients like: Arc'teryx, Salomon, Native Deodorant, Avegant, Better Mortgage, Plaid, AVA Technologies, Mandrn, VSSL, Tentrr, MailChannels, and about a dozen more.

‣ Internally doubled Meta Ads ROAS in 1 month while keeping budget steady, after ending ad agency relationship when performance didn't improve and they wouldn't listen.‣ Led clean-up of email marketing tool, halving cost while keeping marketing email revenue steady.‣ Negotiated several deals, including one where we got more of what we needed in the scope of work, while the cost decreased from $135K to $90K.‣ Part of the senior management team, identifying ways to achieve overarching company goals.‣ Lead the digital marketing team(s).‣ Oversee quarterly marketing strategy, budgets and planning.‣ Own key marketing metrics including online revenue, new customer count, and retention rate.‣ Oversee execution of strategy across all digital marketing channels including Paid Search, Paid Social, Email, SMS, Display, SEO, Referrals, and all new channel opportunities.‣ Build A-player team.

‣ Introduced a program where vendors help cover digital advertising costs, increasing our digital advertising budget by 10-15%.‣ Oversaw launch of SMS program from scratch to hundreds of thousands of dollars in the first year.‣ Managed digital marketing team and digital advertising budget.‣ Responsible for performance of key marketing channels including SEM, paid social, email marketing, SEO, and display.‣ Oversaw SEO and advertising agencies.‣ Developed and led customer acquisition campaigns. ‣ Developed, tracked, implemented and analyzed website enhancements to optimize new customer acquisition, revenue generation, and the user experience.‣ Managed the experimentation roadmap to optimize performance including creative tests, incrementality tests, and spend scaling tests.

‣ Identified a highly lucrative new channel, with initial deals in the hundreds of thousands of dollars each.‣ Led the digital marketing team to drive the D2C side of the business, which eventually took a back seat in favour of the newly identified channel.‣ Managed digital ads, email, CRO, SEO, and affiliates, with a focus on acquisition, retention and LTV.

‣ Scaled one company’s ad revenue from about $26M to about $36M per year.‣ Led a team of performance marketers, managing budgets of over $12M per year.‣ Oversaw strategy and relationship with all of Thrive's clients under the Amer Sports umbrella, including Arc'teryx and Salomon.‣ Onboarded and trained new hires to become world-class performance marketers.‣ Project managed team's overall workflow and capacity.‣ Launched, managed, analyzed and optimized digital ad campaigns for large and difficult clients across the world, using Excel, Google Sheets, Google Analytics and Omniture for ad analysis and additional insights.‣ Google Ads, Facebook and Instagram, Linkedin Ads, Bing Ads, YouTube Ads, Yahoo Gemini, Criteo, Twitter, Pinterest.

‣ Grew one client's ad revenue from about $1M to about $7M per year.‣ Launched, managed, analyzed and optimized digital ad campaigns for some of Thrive's larger clients across the world, using Excel, Google Sheets, Google Analytics and Omniture for analysis and additional insights.‣ Worked on more complex attribution and incrementality testing.‣ Google Adwords, Facebook and Instagram, Linkedin Ads, Bing Ads, YouTube Ads, Yahoo Gemini, Criteo, Twitter, Pinterest.

‣ Launched, managed, analyzed and optimized digital ad campaigns for Thrive's clients across the world, using Excel, Google Analytics and Omniture for analysis and additional insights.‣ Google Adwords, Facebook and Instagram, Linkedin Ads, Bing Ads, YouTube Ads, Yahoo Gemini, Criteo, Twitter.