Giles Croot Email & Phone Number

United Kingdom

London, England, United Kingdom

United Kingdom

Public Affairs and Marketing

London, United Kingdom

Trusted Board level advisor. Providing strategic communications and public policy advice and advocacy to listed and non-listed companies, organisations and individuals to protect and enhance reputations, engage with and generate goodwill with all key stakeholders and effectively use communications to help organisations deliver their objectives as well as proactive marketing for the agency. Part of the senior leadership team.

London, United Kingdom

Communications advice and support to organisations in the public, private and third sectors. Positioning and brand; campaigning and crisis handling; integrated communication strategies for employees, policy makers and investors. Recent projects include repositioning a UK-wide charity, high profile award winning transport campaign and image launch for niche drinks manufacturer.

Brought into Balfour Beatty to transform and centralise the communications function to ensure the necessary buy-in for the Group’s Transformation Programme – a prerequisite for success – from all stakeholders (including staff, customers, investors and government).• Strategic advisor to Group CEO and member of Group Executive Committee which transformed Balfour Beatty from a business lacking both leadership and direction into the sector’s strongest business in terms of brand, talent and… Show more Brought into Balfour Beatty to transform and centralise the communications function to ensure the necessary buy-in for the Group’s Transformation Programme – a prerequisite for success – from all stakeholders (including staff, customers, investors and government).• Strategic advisor to Group CEO and member of Group Executive Committee which transformed Balfour Beatty from a business lacking both leadership and direction into the sector’s strongest business in terms of brand, talent and financial performance;• Re-established Group’s Public Affairs capability and credentials in addition to refocusing Employee Communications; Marketing Communications; Thought Leadership; Social Media and online; Business Unit, Project and Stakeholder Communications; Issue and Crisis management; Financial Communication; Media and Investor Relations (including Annual Report); • Innovated to upgrade effectiveness of communications and built new, high calibre in-house capabilities including Public Policy, Social Media and Video production. Show less

Responsible for devising, managing and delivering Barclays’ proactive and reactive media relations strategy and activities, and ensuring effective coordination of Media Relations across the global business.

Board level advisor. Providing solutions, advocacy and advice to wide variety of businesses and organisations. Disciplines included financial and corporate PR, transformational and defensive M&A communications, public policy, reputation building and management, crisis management (e.g. industrial relations, high profile accidents, civil and criminal legal actions, management changes), restructurings and launches and stakeholder management.Voted fourth most influential financial PR… Show more Board level advisor. Providing solutions, advocacy and advice to wide variety of businesses and organisations. Disciplines included financial and corporate PR, transformational and defensive M&A communications, public policy, reputation building and management, crisis management (e.g. industrial relations, high profile accidents, civil and criminal legal actions, management changes), restructurings and launches and stakeholder management.Voted fourth most influential financial PR individual in City AM 2008 poll of national newspaper City Editors.Clients included Barclays Bank, Cazenove, British Airways, Eurotunnel, FirstGroup, Emerson, Amec, Thomas Cook, Britvic, ITN, LCR (constructor of the Channel Tunnel Rail Link), Logica, BAA (then owner of UK’s major airports), Metronet, Railtrack, HiT Entertainment, PCCW, London 2012, Williams F1 Team, Aintree Racecourse, Smiths News, SAB Miller and Business in the Community. Show less

Westminster (political) producer for the ITV regions 1995-1996News services news editor 1997Built, managed and news editor UK wide network of Video Journalists 1998-2000