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Gilesa Thomas is listed as Director of Digital Engagement | Roller Derby League Member at The Possible Zone, based in Quincy, Massachusetts, United States. AeroLeads shows a matched LinkedIn profile for Gilesa Thomas.
Gilesa Thomas previously worked as Director of Digital Engagement at The Possible Zone and Senior Digital Marketer at Gft Marketing. Gilesa Thomas holds Bachelor Of Science (Bs), Marketing Communications from Emerson College.
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I am a Millennial with a passion for marketing products, companies, and entertainment brands. I am a highly motivated and fun-loving creative with a strong math brain. Fun Fact: I am a member of Boston Roller Derby
Listed skills include Management, Organization Skills, Social Media, Hubspot, and 29 others.
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A career timeline built from the work history available for this profile.
Boston, Massachusetts, Us
I am responsible for leading and implementing TPZ’s digital presence and content efforts—a central element of the organization's marketing and communications strategies, aimed at elevating TPZ’s brand and increasing enrollment, partnerships, community engagement, and philanthropy, and enhancing internal communications.
I provide remote digital marketing services for businesses looking to increase website traffic and conversions. Consulting and/implementation services include but are not limited to:- Paid Social (implementation, budgeting, revisions, suggestions, etc)- Paid Media (Google Ads, Spotify, Yelp, Bing, Media Outlets, etc)- SEO (search engine optimization, I help with website optimization, making sure that not only is the website optimized for search engine but that it is also optimized for consumers)-Organic Social (profile edits, content calendar, suggestions for optimization, etc)-Website Infrastructure Edits (Wordpress, Shopify, Wix, Squarespace, etc) -Analytics Clean Up / Integration
Boston, Massachusetts, Us
After working with Piaggio as a digital marketing contractor for 9 months, I was brought on to work with the team full time.Work closely with marketing leadership to ensure that the digital content and social media strategies are global in scope, fully integrated across channels and measurable in market, including building a community and driving commercial opportunities.Develop and plan cross-channel marketing programs that are based on digital marketing principles – specifically leveraging desirable digital content and distributing strategically via social media networks.Create and manage a 52-week digital marketing calendar tied to brand and product launch activities.Engage relevant partners (internal and external) to create appropriate digital assets to execute digital campaigns. Formulates the brand social media analytical tool strategy and ensures familiarity with key industry tools. Lead the development and ensure flawless execution of digital campaigns including on-line SEO, Google Adwords, digital advertising, social media, mobile and emerging channels.Provide asset manuals to relevant partners. Creates social content that is brand buildingand drives significant revenue.Monitor innovative new social media platforms to consider enhancements. Ensure enhancements are in line with brand assets & messaging.Co-manage the relationship with media buying agencies with marketing leadership.Execute media partner programs, making sure assets and resources are provided.Lead measurement and reporting for optimization and share-out. Lead the adaptation and application of digital measurement frameworks to understand the impact generated from digital marketing initiativesTranslate complex and abstract analytics problems and solutions to business leadersImplement social listening processes and disseminate learnings and recommended actions.Act as a subject matter expert in promoting the lifestyle enhancement value of products through digital experience
Boston, Massachusetts, Us
While contracting at PFF, I managed the paid inventory to help move our audiences toward conversions. I met with this client on a weekly basis to go through reporting and implement any necessary changes that I saw fit. I managed the budget for the year and reallocated the budget to better-performing channels when necessary. I was then brought on to work with the team in a full time capacity.
New York, Us
- Present and develop multichannel media strategies for diverse clients- Lead strategy, execution, and development of digital campaigns for clients- Create original content, maintain editorial calendars, and report on key metrics and analytics
Somerville, Ma, Us
*Acquired by Sweetgreen- Worked closely with the VP of Marketing to ensure that the digital content and social media strategies were global in scope, fully integrated across channels and measurable in market- Worked closely with the software team to implement ecommerce tracking through owned POS platforms and Google Analytics- Lead the development and execution of digital campaigns including on-line SEO, Google Ads, digital advertising, paid social media, 3rd party vendors and emerging channels- Drove the creation, execution, and measurement of promotional offers- Developed and executed a digital campaign throughout paid, earned, and owned media channels
Quincy, Ma, Us
Conduct initial technical SEO and brand mention auditDesign and implement new marketing initiatives to improve overall site traffic, conversions, and performanceRevamp social media platform posts and performance from the ground upUpgrade and optimize website for both SEO, Mobile and UXCreate promotional material for agents (both physical and digital)
Boston, Ma, Us
• Recommend, create, deliver and implement key digital marketing tactics for 4-5 B2B clients• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives• Provide SEO recommendations with analysis and execute/manage strategies in coordination with elements and structure of websites and web pages• Help to create marketing collateral for social media, PPC, and SEO purposes• Hands-on monitoring and administration of web analytics, data tools and KPI benchmarking
Long Island City, New York, Us
- Created a content marketing plan and pitched social marketing campaign concepts. - Created and curated content for blogs to drive SEO traffic.
Cambridge, Cambridgeshire, Gb
Managed event operations and assisted Trade show Manager and Event Managers in tactical plans, logistics, overall operations, and on-site management for Abcam trade shows, table tops, home-grown events and lab visitsEdited CMS pages, creating and segmenting email campaignsManaged promotional items relationship with 3rd party vendors for marketing, mailing and distribution of literature and Abcam swag
Managed a team of 4 interns: Delegated work, created projects, reviewedtime sheets, assessed progress, conducted weekly checkinsCollaborated to create a user friendly taxonomy for our start up music appCreated strategies and techniques to market KNXN app to the end user
- Working directly with CEO, researched and presented worldwide smartphone and mobile App market analysis.- Assisted Digital Marketing Manager in creating social media launch strategies and tactical plan.- Researched and indexed content across social media networks, including Instagram, Youtube, and Twitter.
Boston, Massachusetts, Us
- Host daytime radio, control switch board, research music artists, and uphold FCC regulations; managed concert and live event engagements with listeners and raised funds to support station.
Boston, Massachusetts, Us
- Created detailed social media plan; edited blog posts, press releases, and articles for SEO certification.
Boston, Ma, Us
- Greeted customers and assisted them with inquiries and conflict resolution.
- Developed, implemented, and managed file, data entry, fax, document verification and audit systems.- Managed confidential documents; validated financial and real estate data. - Managed contact with tenants, borrowers, and vendors in person and by phone.
Cambridge, Ma, Us
- Prospected using online data mining and research to build Hubspot CRM database of potential sales leads.- Called at least 30 cold and warm B2B calls daily, and facilitated appropriate follow-up contact. - Scheduled and created weekly social media and SEO blog posts.
Quick answers generated from the profile data available on this page.
Gilesa Thomas works for The Possible Zone.
Gilesa Thomas is listed as Director of Digital Engagement | Roller Derby League Member at The Possible Zone.
Gilesa Thomas is based in Quincy, Massachusetts, United States while working with The Possible Zone.
Gilesa Thomas has worked for The Possible Zone, Gft Marketing, Piaggio Fast Forward, Biz Chica Media, and Spyce Food Co..
You can use AeroLeads to view verified contact signals for Gilesa Thomas at The Possible Zone, including work email, phone, and LinkedIn data when available.
Gilesa Thomas holds Bachelor Of Science (Bs), Marketing Communications from Emerson College.
Gilesa Thomas is listed with skills including Management, Organization Skills, Social Media, Hubspot, Microsoft Office, Microsoft Excel, Microsoft Word, and Customer Service.
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