Giles Brake Email & Phone Number

London, London, Gb

London, London, Gb

London, London, Gb

As Head of Worldwide Marketing, I was responsible for building the profile of Alliott Group (now 'Alliott Global Alliance') within the professional services and entrepreneurial business communities as part of a strategy to develop a world-class business platform for the group's member firms across the world.I lead a marketing strategy aimed at increasing the value of Alliott Group to members, but also to entrepreneurial companies around the world that seek a real alternative to the big professional services firms.

St Albans, Herts, Gb

Conical Ltd is a marketing agency based in St. Albans that provides strategic marketing support to professional services organisations. Conical's marketing planning services help professional organisations to prepare strategically for future growth, but also to implement strategy by providing outsourced expertise. My daily work schedule was hugely varied - one day may have found me writing a requirements specification for a client's new website, while another might have involved me in drafting a client's marketing plan for a specific market sector. Other focus areas including setting up and managing a client's Google AdWords campaign, presenting a workshop to fee earners on use of LinkedIn, or managing a film crew at a client's annual business conference! I provided marketing support to a number of clients in the professional services and international network / association sectors including Woodfines Solicitors, Sherrards Solicitors, Duncan & Toplis and INPACT International.

I set up savvy digital Ltd so that I could work as an independent consultant providing marketing advice to professional firms and membership associations. I worked on a contract basis while also working as the CMO of a start-up business (Appergy Ltd). The services I provided also extended to more traditional areas of marketing such as case study programmes, brand identity programmes, copywriting, and events.

London, England, Gb

I was promoted from Marketing Manager to Head of Marketing at MSI. In this role I managed a small marketing team and reported directly to the CEO to deliver:* An annual marketing plan to support the Development Strategy and long-term business goals* A programme of international marketing activity to support acquisition of new members while maximising membership value for existing members.Day to day responsibilities involved: * Managing the online and offline marketing strategy in close liaison with members, management, third party channel partners, and outside digital agencies* Maximising the organisation's ability to build awareness and reach internal and external stakeholders via integrated marketing activity including PR, surveys, advertising, search engine marketing, social media, email marketing, content marketing* Managing the ongoing development of the website and member portal to support lead generation and opportunities for member interaction * Targeting and recruitment of new member firms including due diligence visits overseas* Setting up and managing the conference sponsorship programme and advising on speaker selection. I am particularly proud of the technology and processes I helped to put in place at MSI that have enabled the organisation to have a greater understanding of its member firms and how to service their needs and retain their business for the long term. Membership resources such as smartphone apps and MemberLink contribute to the group's distinctiveness and competitive advantage, and a strong online presence continues to support the acquisition of new member firms.

London, England, Gb

London, Gb

Account Manager working exclusively for Microsoft EMEA on a number of industry focused marketing initiatives. Strong focus on project managing web and mobile device initiatives in partnership with Microsoft Solution Providers. Played key role in launch of Microsoft's Customer Success Story Programme and campaigns promoting the first Windows Mobile/Pocket PC devices for B2B markets including manufacturing and engineering.

Broad marketing role involving coordination of press relations, website management, event attendance, and the production of promotional materials. Callscan (now QPC) is a leading provider of software for call centres.

Chartered Institute Of Marketing Diploma In Digital Marketing

Ba Joint Hons In European Studies, French And German

Education record

European Studies (French & German Dual Honours)