Cloudshelf is a pioneer of In-store Ecommerce. In a few clicks, Cloudshelf re-invents endless aisle to help independent & scale-up retailers bring the best of their online Ecommerce (like Shopify) within their physical stores. Fully optimised for in-store journeys Cloudshelf is a true omni-channel solution for the fastest growing segment in retail. It enables stores to stock less and sell more and delivers immediate and measurable ROI.

Ksubaka is a leading platform for digitally engaging people in "big retail" stores via interactive screens, to enable retailers to gather feedback and CRM data on their customers, or to sell to them directlyKsubaka has been been deployed by retailers such as Tesco, M&S, American Eagle Outfitters, Next, Fortnum & Mason, Topshop, UGC cinemas, Coles, Vanguard, Auchan, Evergrande, Lotus, Wumart, Fairprice, Guardian,... It has been used by FMCG brands P&G, Unilever, Nestle, L'Oreal, Mars, Mondelez, Coca-Cola, PepsiCo, Friesland Campina, GsK, Heineken, Nescafe, Wall's Ice cream...

Ksubaka (formerly playTMN) is leading the market to create moments of joy for shoppers. This has created a powerful media space in retail environments in Asia enabling brands to reach, engage and convert consumers in record numbers.Having co-founded Ksubaka with my brother, Julian, I became full-time COO in January 2015 to lead the company’s execution, its China roll-out and to build up its world-class platform and global network of playSpots.

While still operationally in charge of Libon, I worked on guiding Ksubaka through its initial fund raising, creating the platform development teams, and setting up the structure for very rapid growth.

Libon is Orange Group's OTT communications service.In 2008, I was asked to form a skunk-works entity within the Orange Group to devise and implement a strategy that would take advantage of market changes brought about by the emergence we anticipated of OTT players.I built and lead a 100+ strong group to create an alternative communications approach and business model focussed on creating a world-leading user experience. In Nov 2012, we launched Libon 2.0 our second consumer service, bringing HD free calls, free messages and a voicemail service on steroids to iPhone users in 95 countries. Every month, we release improvements and have added Android versions since April 2013, and game-changing HTML5 releases since December of that year. In 2014, we patented and launched the worlds first truly open chat service. We patented and launched an OTT mechanism for receiving traditional calls over wifi.My team's solutions won awards, and millions of loyal users in many countries, both on Orange backed networks and in countries outside the traditional Orange footprint.

BBC Mobile was the most successful mobile destination in the UK. I was asked by the group’s Controller to help them work out how mobile / on-line / cloud / identity would likely pan out over the next 4 years and advise the team on how best to respond to the new opportunities we identified.

Eccosphere started as an ambitious project to create a potentially global MVNO based on a viral user experience, and thus undermine both traditional operators and MVNOs by innovating a model of low-capex and low customer acquisition costs. Created company and got it ready to go to market in 18 months. Raised funding. Was bought out in March 2008. In the meanwhile, built team of 25, including senior management team and Chinese development base. Developed IP, filed two patents and developed server and converged mobile-web products with ground-breaking UX.

I helped ScreenTonic focus its strategy to become the European leader in Mobile Advertising service provision. We successfully sold the company to Microsoft in 2007.

Identifying opportunities in China and South-East Asia.

Providing mobile operators, portals and manufacturers with infrastructure, service and content to manage mobile games channels.* Joined the company after its seed funding, grew from 11 to 250 employees* Structured organisation, defined vision and strategy* Conducted its expansion to profitability, with operations in Europe, China and North America.* Raised cumulated funds of Euro 45M from VCs in US, Europe and China * Acquired companies in Russia, Germany and the US* Created Chinese structure with local investors

Spun team out of SFR and into Vivendi Net. Reponsible for defining and implementing the world's first WAP portal on GSM.

As advisor to COO, identified potential for services to create strategic differentiation around SFR Brand and create a profit centre. Later, implemented this strategy as Marketing Director for services.

Consulted to mobile operators, financial institutions and regulators on emergence of mobile industry in Europe, Asia and North America. Developed break-through game-theory and uncertainty modelling techniques for simulating roll-out, marketing and service strategies and evaluating their net present value.