Giles Cross Email and Phone Number
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An accomplished, innovative and entrepreneurial C-Suite Marketeer with over 25 years experience demonstrating a proven ability to create, perpetuate and accelerate forward movement to secure sustainable, fast paced growth, clear market advantage and long-term profitability.Acknowledged as a marketing leader, able to understand the requirements of a business and its audience. A history of achievement with noted expertise in the development of supercharged brand and business development initiatives in challenging market conditions. Recognised as a brand and proposition specialist, strategist and change agent possessing emotional, social and digital intelligence, able to engage and influence stakeholders across multiple channels with confidence, passion and style, building marketable businesses to win multiple accolades and awards:• 2019: Top 20 Fintechs for Social Good (Reported in Forbes)• 2018: Winner: Best Alternative Finance Provider (Insider Business Awards) • Winner - Best UK Multi-ChannelBusiness (Small Business Awards) • Finalist - Best Start Up Business (Financial Innovation Awards) • Identified inUK Peer2Peer Power 50 and 200 Most Influential people in European Fintech.• 2017: Winner: Small Business of the Year (South West Business Awards)
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Marketing DirectorSteppes Travel Jul 2023 - PresentCirencester, Gloucestershire, Gb
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Co-Founder | Chief Marketing OfficerMoneysavvy Ltd Feb 2020 - PresentComing 2024...Launching in 2024, MoneySavvy will provide digital financial advice to the UK, helping customers arrange and manage their investments, pensions, life assurances and so much more.With MoneySavvy you’ll be able to see your whole financial universe through one simple dashboard - with great products and solutions only a few clicks away. -
Non Executive DirectorThe Superbia Group Oct 2020 - PresentLeicester, England, GbAppointed to the board to support and advise on brand, marketing and growth strategy. -
Interim Marketing DirectorThe Superbia Group Nov 2020 - Mar 2022Leicester, England, GbAppointed on an interim basis to coordinate brand transformation, oversee and develop a revised marketing strategy to increase customer engagement whilst increasing target acquisitions.
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Freelance Strategic Brand, Marketing And Business ConsultantGiles Cross Consultancy Services Nov 2019 - Mar 2023Consulting across the financial services arena on brand, marketing and growth strategy, client acquisition, engagement and digital transformation. Specialising in creating marketable businesses.
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Garden LeaveGarden Leave May 2019 - Nov 2019
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Chief Executive OfficerFolk2Folk Nov 2017 - May 2019Launceston, Cornwall, GbLeveraging my extensive professional experience, I built a solid strategic plan that ensured revenue growth, business development, market penetrations, and operational excellence within a challenging market. My main duties involved creating a new senior management team with a culture of departmental ownership and responsibility. I also ensured the company’s full regulatory compliance while establishing process improvement culture and foundations for sustainable profitability. Key Contributions:● Created FOLKONOMICS (TM) concept as brand narrative and launched The Local Lending Movement distribution strategy; delivered real USP in alternative finance market along with new and energised focus for business, representatives and advocates.● Led company to become second largest Peer2Peer secured lender to UK SME business; identified by Tech Nation as one of “20 Fintechs for Social Good” startups; reported by Forbes. FOLK2FOLK shortlisted for Alternative Finance Provider of the Year (2019) at Business Insider Awards.● Delivered 38% net loan book growth and increased cumulative lending since June 2017 by over 65%, a sum of £110m; increased fee income by additional 45%. ● Reduced annual losses of £1.46m in 2017/18 to £535K in 2018/2019; maintained cash flow positivity from April 2018 and achieved cost reduction of 25% during 2018; retrained record of zero lender losses through period of growth.Chief Marketing Officer● Increased reach and local sales performance by launching Three Counties Hub in August 2018● Oversaw development of new website, which now ranks “Page 1” for all primary target keywords with 50% of new lending visitors now seeking further engagement.● Grew digital engagement with customers from 26% to over 95%. -
Chief Marketing OfficerFolk2Folk Jun 2017 - Nov 2017Launceston, Cornwall, Gb
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Head Of Marketing & Public RelationsSanlam Uk Jan 2013 - Jun 2016London, London, GbDuring my time with Sanlam UK, I delivered a shared services marketing function aimed at the refining brand, encouraging stakeholder engagement, and growing our UK presence. It was my job to collaborate with our executive leadership team to develop all D2C, B2C and B2B proposals. I was able to increase employee buy-in, understanding, and performance while creating new business opportunities by strengthening company vision, values, and best practices through marketing and PR efforts. Key Contributions:● Oversaw new company website launch with revised content increasing visits 3x with over 6,000 regular monthly users visiting over 4,000 pages.● Delivered company-wide rebrand across five business entities, increasing brand utility participation and understanding across the Group. Reduced production costs 50% by redesigning all brochureware and point of sale materials.● Established UK company as recognised market leader for Digital Intelligence, ranked 3rd overall against peers in the September 2015 Living Group Survey.● Built sustainable and innovative content-driven communications programme; guided audience-centred email communications and campaign that delivered market-leading levels of engagement including 27% “click open” average across all publications against 19.1% industry benchmark. -
Director Of Group DevelopmentEnglish Mutual Nov 2006 - Dec 2012Earlier in my career, I was directly responsible for driving business growth through marketing and brand development, recruitment, adviser leadership and enhancement of external relationships. It was on me to establish a platform for the launch and development of our London presence, as well as devise, introduce ntroduction and manage the English Mutual Foundation, a recognized charity supporting in-community programmes. Key Achievements:● Increased adviser numbers by 60%+ within 24 months by championing both brand and corporate growth during 2008-2012 financial crisis.● Spearheaded amplification of company’s reputation as key retail player with major UK providers resulting in top tier industry partnerships and 2012 purchase by Sanlam as its “lead business.”
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Account DirectorHealth-On-Line 2004 - 2006Responsible for the development of IFA distribution across Southern England.
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Senior Unit ManagerCity Financial Partners Ltd 1993 - 2000Resonsilibities included delivery of advice and client servicing, sales management and sales training directed at graduate intake.
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Banking TraineeC Hoare & Co Sep 1987 - Jul 1988London, GbTaken into the 'Graduate Training Scheme' as a school leaver prior to University. Experience gained in Customer Services, Foreign Exchange, Investment department and client delivery.
Giles Cross Skills
Giles Cross Education Details
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University Of LeicesterPhilosophy And Politics. -
University Of LeicesterInternational Relations And Affairs
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Gravesend Grammar School For Boys
Frequently Asked Questions about Giles Cross
What company does Giles Cross work for?
Giles Cross works for Steppes Travel
What is Giles Cross's role at the current company?
Giles Cross's current role is CMO | CEO | NED | Trustee | Entrepreneurial Business Leader.
What is Giles Cross's email address?
Giles Cross's email address is gi****@****ual.com
What is Giles Cross's direct phone number?
Giles Cross's direct phone number is +4415667*****
What schools did Giles Cross attend?
Giles Cross attended University Of Leicester, University Of Leicester, Gravesend Grammar School For Boys.
What are some of Giles Cross's interests?
Giles Cross has interest in Overseas Development, Chaitable Work, Rugby, Overseas Expeditions, Endurance Running.
What skills is Giles Cross known for?
Giles Cross has skills like Business Growth And Brand Development, Recruitment/retention, Public Speaking, Marketing Strategy, Marketing Communications, Strategic Partnerships, Partnership Development, Partnerships, Wealth Management, Retirement Planning, Strategic Financial Planning, Brand Development.
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