Giles Cross Email & Phone Number

Cirencester, Gloucestershire, Gb

Coming 2024...Launching in 2024, MoneySavvy will provide digital financial advice to the UK, helping customers arrange and manage their investments, pensions, life assurances and so much more.With MoneySavvy you’ll be able to see your whole financial universe through one simple dashboard - with great products and solutions only a few clicks away.

Leicester, England, Gb

Appointed to the board to support and advise on brand, marketing and growth strategy.

Leicester, England, Gb

Appointed on an interim basis to coordinate brand transformation, oversee and develop a revised marketing strategy to increase customer engagement whilst increasing target acquisitions.

Consulting across the financial services arena on brand, marketing and growth strategy, client acquisition, engagement and digital transformation. Specialising in creating marketable businesses.

Launceston, Cornwall, Gb

Leveraging my extensive professional experience, I built a solid strategic plan that ensured revenue growth, business development, market penetrations, and operational excellence within a challenging market. My main duties involved creating a new senior management team with a culture of departmental ownership and responsibility. I also ensured the company’s full regulatory compliance while establishing process improvement culture and foundations for sustainable profitability. Key Contributions:● Created FOLKONOMICS (TM) concept as brand narrative and launched The Local Lending Movement distribution strategy; delivered real USP in alternative finance market along with new and energised focus for business, representatives and advocates.● Led company to become second largest Peer2Peer secured lender to UK SME business; identified by Tech Nation as one of “20 Fintechs for Social Good” startups; reported by Forbes. FOLK2FOLK shortlisted for Alternative Finance Provider of the Year (2019) at Business Insider Awards.● Delivered 38% net loan book growth and increased cumulative lending since June 2017 by over 65%, a sum of £110m; increased fee income by additional 45%. ● Reduced annual losses of £1.46m in 2017/18 to £535K in 2018/2019; maintained cash flow positivity from April 2018 and achieved cost reduction of 25% during 2018; retrained record of zero lender losses through period of growth.Chief Marketing Officer● Increased reach and local sales performance by launching Three Counties Hub in August 2018● Oversaw development of new website, which now ranks “Page 1” for all primary target keywords with 50% of new lending visitors now seeking further engagement.● Grew digital engagement with customers from 26% to over 95%.

Launceston, Cornwall, Gb

London, London, Gb

During my time with Sanlam UK, I delivered a shared services marketing function aimed at the refining brand, encouraging stakeholder engagement, and growing our UK presence. It was my job to collaborate with our executive leadership team to develop all D2C, B2C and B2B proposals. I was able to increase employee buy-in, understanding, and performance while creating new business opportunities by strengthening company vision, values, and best practices through marketing and PR efforts. Key Contributions:● Oversaw new company website launch with revised content increasing visits 3x with over 6,000 regular monthly users visiting over 4,000 pages.● Delivered company-wide rebrand across five business entities, increasing brand utility participation and understanding across the Group. Reduced production costs 50% by redesigning all brochureware and point of sale materials.● Established UK company as recognised market leader for Digital Intelligence, ranked 3rd overall against peers in the September 2015 Living Group Survey.● Built sustainable and innovative content-driven communications programme; guided audience-centred email communications and campaign that delivered market-leading levels of engagement including 27% “click open” average across all publications against 19.1% industry benchmark.

Earlier in my career, I was directly responsible for driving business growth through marketing and brand development, recruitment, adviser leadership and enhancement of external relationships. It was on me to establish a platform for the launch and development of our London presence, as well as devise, introduce ntroduction and manage the English Mutual Foundation, a recognized charity supporting in-community programmes. Key Achievements:● Increased adviser numbers by 60%+ within 24 months by championing both brand and corporate growth during 2008-2012 financial crisis.● Spearheaded amplification of company’s reputation as key retail player with major UK providers resulting in top tier industry partnerships and 2012 purchase by Sanlam as its “lead business.”

Responsible for the development of IFA distribution across Southern England.

Resonsilibities included delivery of advice and client servicing, sales management and sales training directed at graduate intake.

London, Gb

Taken into the 'Graduate Training Scheme' as a school leaver prior to University. Experience gained in Customer Services, Foreign Exchange, Investment department and client delivery.

Ma International Relations, History, Philosophy And Politics.

Ba(Hons) Politics, International Relations And Affairs

Education record