I lead the FIRSTAdvisers Fiinancial Media and PR practice. We develope a strong understanding of our cleints' purpose and stories to build trusted realtionships with senior management and the journalists that cover them. This allows us to give frank and fearless advice, develop effective communciation strategies and make sure our clients stories are accessible and understood. The fun is not just managing day to day financial communication but also communication around M&As, IPO’s, shareholder activism defence, crises ESG/sustainabilty, reputation management and internal communications.

I combine my advisory skills, video production background and digital content expertise to develop and deliver communication strategies that help clients tell their stories. My key responsibilities are:• establishing corporate reputation management as central to Citadel-MAGNUS' advisory practice.• building a successful digital video production team and capability. I also provide communication strategies for, and corporate and financial PR advice on:• corporate reputation/purpose• sustainability/ESG reporting• IPOs/M&As• key financial calendar announcements• corporate transactionsClients include: Quadrant Energy, HT&E, Bingo Industries, FlexiGroup, Aerocare, Click Energy, Homeloans, ShaverShop, 4DS, Jiahao Pharmaceuticals, Finsia, iSentia.

I had a multifaceted role that covered business development within the live and one demand video department; project management of single and multi day live events; including financial results, strategy updates, corporate actions and B2C/B2B investment webinars.I also produced digital video assets. This role involved basic HTML coding.I was responsible for:• contract negotiations• product, business and partnership development• end to end delivery of live video events• corporate video production Key achievements include:• improving the commercial terms of rolling annual contracts with clients such as QBE• design and delivery of an on-line webinar format, incorporating social interaction, for DBS Bank• developing the Studio Box self-service video production product• winning new clients such as Intel, deepening relationships with existing clients like GPT Group and winning back clients such as Vivid Sydney.My client list also included: Citadel-MAGNUS, Fidelity International, Perpetual, IOOF, DBS Bank, Macquarie Group, Novo Nordisk, Johnson & Johnson Medical Devices., Scentre Group, Healthshare NSW, NDIS, Optus, NBN Co., KWM,

I ran the project to create an, Australian industry first, online professional development website for Independent Financial Advisers. This project included: • creating broadcast quality professional development content• managing the development of the design, content and functionality of the websiteMy contract was extended so I could produce thought leadership content around boosting the small business sector for the Institute of Public Accountants, working with:• Bruce Billson, Small Business Minister• Kate Carnell, CEO, Australian Chamber of Commerce and Industry• Andrew Conway, CEO, Institute of Public Accountants

Helping blue chip clients, with significant operations in Asia-Pac, communicate around financial results, strategy updates and corporate actions. In Asia-Pac I worked on the HSBC Now employee video channel and on the Applied Materials INC and Tokyo Electron LTD merger.

I was responsible for managing Blue Chip corporate client relationships at C-suite level and helping to develop their communication strategies and corporate narrative. I also led multi disciplinary teams to deliver creative video solutions through multiple digital channels. Key clients: GSK, Standard Chartered Bank, Anglo American, Barclays, Prudential PLC, Tesco, HerbertSmithFreehills.

I led multi disciplinary teams to deliver creative video solutions for Blue Chip corporate clients through multiple digital channels, including helping to develop core messaging. I work closely with the C-suite and Directors of Communications. GSK, HSBC, Standard Chartered Bank, Barclays, Prudential PLC, SAB Miller, Sainsbury's.

I was a studio based Stocks Editor delivering live retail investor focussed financial news and analysis. I also pulled together creative financial news packages for a panel discussion show; presented ‘down the lines’ from the London Stock Exchange; live news updates and created mini-documentaries for a weekly magazine show

Running the Reuters City desk with responsibility for all business news output on the ITN News Direct 24 rolling news including a weekend business news magazine show.

Presenter of a 24 hour rolling news station, Live sports commentator and Location/Desk reporter delivering radio news packages and live updates.I also did a live link with 2UE in Sydney when on the overnight shifts.